Learn about strategies for content management.

1. Presented by Steve Kessler

2. What Is Content?
Your
Organization
Marketing /
Promotional
Material
Events
CRM
Social
Media
Forms -
Applications
Statistics
and
Research

3. Examples of Content
Your
Organization
Blog Posts
Comments
Social Media
Images/Videos
Maps
Financial Data
Participant
Data
Surveys
White Papers

4. Common Content Sources
Internal
knowledge
• What your
staff knows
• What your
volunteers
know
• CRM
• Procedures
Participants
• Participant
Information
• Social
Media
• Projects
• Pictures
• Stories
Funders and
Partners
• Surveys
• Stories
• Blogs
• Social
media
Government
• Census data
• Community
data
• Maps

5. What Is Content Management?
Your
Organization
Right
information
Right people
Right
audience
Find
Add meaning
Contextualize

6. Why Content Management?
Your
Organization
Increased
productivity
Sustainable
Added
meaning
It is
expected

7. Where Does Content Belong
Your
Website
Social
Media
Partners
Pay
Walls
Secure
Portals

8. Content Elements
Content
ElementsDesign
Text
Graphics
Video
Meta
Data

9. What Tools can We Use?
Your
OrganizationCMS
CRM
Document
management
LMS
EMR

10. The CMS
Your
Organization
Manage
content of
many types
Add
meaning
Provide
method for
access Provide
system to
manage
workflows
Manage
security

11. The Life Content
 Content is Living
 Content is always moving
 COPE – Create Once Publish Everywhere Concept

12. The About Us Text

13. Questions to Ask
 Where does the content come from?
 What is our internal editorial workflow?
 Where does the data get published?
 Do we have different content for the web and print?
 Are we ready for the evolution of our content?

14. Content Evolution
Staff write text
Internal
editorial
review
Preview to
trusted group
Continue
editorial
process
Publish
Content is
shared
• Content is remixed

15. Constituent Needs

16. Questions to Ask
 Where does our data come from?
 Do we use data from other sources?
 Can we share the data?
 Who can see it?
 What is our internal editorial workflow?
 Where does the content get published?
 Do we have different content for the web and print?
 Are we ready for the evolution of our content?

17. Page Elements
 Page
 The Main Content
 Related content
 Ads
 Meta data
 Tags for SEO
 Tags for Facebook (Open Graph) & Twitter
 The semantic web
 How will it display on various browsers

18. Page Design
 Where does stuff go
 Screen sizes
 Adaptive design
 Menus
 Breadcrumbs
 URLs

19. Social Media and Feeds

20. Feed Me
 Feeds provide an easy way to transmit content
 Feeds provide an easy way to capture content
 RSS, ATOM, XML ….
 Many types of feeds
The RSS icon is subject
to the Mozilla Public
License Version 1.1

21. Tracking H1N1
http://www.managingnews.com/examples

22. Integrating Systems
Content
Elements
CRM
ERP
Social
media
Accounting
LMS
Analytics

23. Licensing
 Copyright
 Creative Commons

24. Creative Commons
 This work is licensed under a Creative Commons
Attribution-ShareAlike 3.0 Unported License.

25. Regulatory Requirements
 Children's Online Privacy Protection Act (COPPA
 Can-SPAM
 The Health Insurance Portability
and Accountability Act (HIPAA)
 HITECH Act
 Sarbanes–Oxley Act (Sox)

26. Security
 Who can access content?
 Who can contribute?
 Who can edit?
 Who can bypass editorial workflows?
 Who can publish your content in another place?
 What happens with secure content?

27. Selecting a System
 What do you want to do?
 How do you want to do it?
 Who is your audience?
 What are your requirements for security?
 What are your requirements for hosting the system?
 Who will use?
 Who will support it?

28. Creative Commons
 This work is licensed under a Creative Commons
Attribution-ShareAlike 3.0 Unported License.