2. What is Landscape?
• Landscape
• To improve the appearance of (an area of land), as by
planting trees, shrubs, or grass, or altering the contours
of the ground
3. What is Management?
• Management
• The act or manner of managing; handling, direction, or
control
4. What is Landscape Management
• The art, science, skill and process of
maintaining a healthy landscape for the
purpose of presenting an appealing scene.
5. Roles and Responsibilities
• Turf Management
• Establishment
» Seed
» Sod
• Mowing, Trimming and Edging
• Irrigation
• Pest Control
» Insect
» Disease
» Weed
• Fertilization
• Aeration/Dethatching
6. Roles and Responsibilities
• Ornamental Management
• Establishment
• Pruning
• Mulch
• Pest Control
» Insect
» Disease
» Weed
• Irrigation
• Fertilization
7. Roles and Responsibilities
• Floriculture (Annual/Perennial Beds)
• Installation
• Maintenance
• Pest
• Irrigation
• Fertilization
• Amendments
• Chemical Lawn Care
• Pest
• Fertilization
• Water Conservation
11. STATE OF THE INDUSTRY
• Landscape industry in the United States
• 1987 $15 billion
• 2006 $40 billion and growing
• Represents 92% of the total horticultural services
• Top States for the Landscape Service Industry
• California
• Florida
• Texas
• Illinois
• Ohio
12. STATE OF THE INDUSTRY
• Landscape industry in Georgia
• 1970 $60 million
• 2006 $800 million and growing
• Georgia advantages
• Climate
• Employment
• Industry
• Infrastructure
13. STATE OF THE INDUSTRY
• Why is the landscape industry so BIG?
• Disposable income
• Less “free” time
• Keep up with the “Jones”
• Urban areas
• Infrastructure
• Economy
• Education
• Law & Regulations
• Job Market
• Need it now
• Climate
• Population
• Easy start up business
14. STATE OF THE INDUSTRY
• 2007 Industry Revenue Leaders :
1. Truegreen Companies $1.5 Billion
2. Valley Crest $935 million
3. Brickman $609 million
4. Davey Tree Company $506 million
5. Scotts Lawn Service $285 million
48. Piedmont Landscape $30 million
83. Russell Landscape Group $19 million
96. Gibbs $16 million
100. James River Grounds $15 million
Numbers Provide by Lawn & Landscape Magazine
15. A Look at the Numbers (2006)
• Average revenue for a landscape company
• $796.750
• Average revenue generated per employee
• $47,997 (16.6 employees)
• Average number of employees
• 6.5 fulltime
• 10.1 seasonal
16. A Look at the Numbers (2005)
• Average company age
• 13.5 years
• Average number of customers
• 51.8 residential mowing
• 221 chemical application
• 21 commercial mowing
• Average per man hour charge
• $41 residential maintenance
• $47 commercial maintenance
• $18.80 per 1k square foot chemical application
18. A Look at the Numbers (2005)
South East Salaries
• Entry Level Construction worker $8.70
• Experienced Construction worker $12.60
• Foreman $28,820
• Supervisor $39,464
• Owners/President $52,585
19. Top Concerns
• Fuel prices
• Insurance
• Workman's comp.
• Health
• Liability
• Immigration reform
• Illegal workers
• H2B bill
• Liability
