This document discusses the importance of social media for businesses to connect with customers. It notes that most Australians now use the internet and social media for information about products and services. While having an online presence is important, simply having a website is not enough in today's social media landscape where customers engage in online communities. The document provides tips on how businesses can use tools like LinkedIn, Facebook and local search to better connect with customers and be found online. It emphasizes that a social media presence requires ongoing participation and engagement with customers rather than just a solitary online presence.

3. The geographic context is the Gold Coast, Australia - Map

12. “ But Our Clients Aren't There” Do you know that, or just believe it?

13. Australians & Social Web

15. In Australia, of 6,062,820 FB users, 16.1% are 35-54, 4% over 55

16. Is it possible some Gold Coast businesses are missing out on connecting with some of their market?

17. A Simple LinkedIn Search LinkedIn now has over 1 million Australian users. Are your customers/prospects there? Result of a LinkedIn search, using geo-location Surfers Paradise and up to 80Km, with some key GC industry sectors, including hospitality, tourism etc: 11,577 results just in my network

18. A Social Media Key People Presence Profile Participation -> Engage

20. Images and Videos rank well on search engines

21. Google Business Centre http://tinyurl.com/mcwpmr

22. Going Solo Won't Work Social Media Club Gold Coast is a chapter of the not-for-profit, volunteer-run, international Social Media Club: you don't need to be a geek to join. All welcome - you can join via this link: http://socialmediaclub.org Use the meetings and network to support your social web presence. Social Media Club Gold Coast on Facebook | @smcgc on Twitter

24. 2009 Facebook Demographics and Statistics Report: AU and US Compared - http://bit.ly/bIl4C9

25. Brian Solis, Engage! - the Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web http://amzn.to/aJ9x6d

26. Paul Chaney, The Digital Handshake : Seven proven strategies to grow your business using social media http://amzn.to/aRKl25

29. Business Mentor Coach & Social Media Strategist

31. http://www.linkedin.com/in/deswalsh

33. +61 5536 5658

34. +61 413 089 355