Fórum de Lideranças: Desafios da Educação Palestra: Redefinindo a Experiência de Educação com Vídeo Palestrante: Dr. Shay David O evento foi realizado no dia 06 de agosto de 2014, no Insper, em São Paulo. A iniciativa Desafios da Educação é organizada pelo Grupo A Educação e pela Blackboard Brasil.

2. Redefining the educational
experience with video
Dr. Shay David
Chief Revenue Officer and Co-founder
shay.david@kaltura.com
Sao Paulo, Aug 2014

3. Education Then

4. Education Now

5. Kaltura At-a-Glance
Recognized as a leader in Online Video Enterprise Video and Education
100M+ Kaltura Users Worldwide
$100M in Funding (Intel, SAP, Mitsui, and others)
2006: Founded as the 1st and Leading Open Source Video Platform
330 Employees worldwide
Flexibility: SaaS, On-Premise and Hybrid Deployments
Strong Ecosystem (70K+ Community Developers, 70+ integrated
Tech Partners, OEMs and Resellers)

6. Transforming the way people work,
learn and entertain using online video

7. http://videos.kaltura.com/media/Video+in+Education+-+The+Publisher%27s+Perspective/1_ke069a16

8. “I believe that Walt Disney was correct when he predicted that
all education would eventually be taught via television, except
that he didn't understand where television itself would be in the
future, in terms of on-demand always-on technology.” /
Instructional designer and media team member in a public
university

9. A Revolution in Education
33.5% of higher education students now take at least one course online
Global Market for eLearning to Reach $230
Billion by 2020 (Global Industry Analysts, 2014)
ed tech companies raised over $ 500,000
million just in Q1 of 2014 (CB insights, 2014)
74% of academic leaders rate the learning outcomes in online education as the same or superior to
those in face-to-face
The proportion of institutions reporting online education is not critical to their long-term strategy has
dropped to a new low of 9.7%
(2013 Survey of Online Learning)

10. A Revolution in Education – K12
• 1/3 of students are accessing video online through their own initiative to help with their homework
• 23% of students are accessing video created by their teachers
• 1/6 of math and science teachers are implementing a flipped learning model
• 16% of teachers regularly create videos of their lessons or lectures to students to watch
• 45% of librarians and media specialists are regularly creating videos and similar rich media
• 66% of principals said pre-service teachers should learn how to create and use videos and other
digital media within their teacher preparation programs
• 75% of middle and high school students agree that flipped learning is a good way to learn
Source: 2013 Speak Up Survey from Project Tomorrow

11. Major Technology Trends in EDU
Source: NMC Horizon Report: 2014 Higher Education Edition
Growing ubiquity of
social media
Integration of online,
hybrid, and
collaborative learning
Rise of data-driven
learning and
assessment
Shift from students
as consumers to
students as creators
Agile approaches to
change
Evolution of online
learning

12. Top 10 Higher Education State Policy Issues
for 2013
American Association of State Colleges and Universities (2013)
1. Boosting Institutional Performance
2. State Operating Support for Public Higher Education
3. Tuition Prices and Tuition Policy
4. State Student Grant Aid Programs
5. College Readiness
6. Immigration
7. Competency-Based and Online Education
8. Guns on Campus
9. Economic and Workforce Development
10.Consumer Protection Involving For-Profit Colleges

13. •Image showing in cicles many use cases for video (professor teaching, video chat
on a phone, entertainment experience, shopping, Dr speaking on
VIDEO IN EDUCATION

14. Video Solutions for Education: Use Cases
Marketing, Admissions,
Community and Alumni
relations
• More effective messaging
• Easier student recruitment
• Stronger brand development
• Broad reach with live broadcasts
Media Repository & Archiving
• Central media repository &
management - improved search
and cost reduction
• Access content from multiple
apps, locations, devices
Teaching & Learning
• Increased student engagement
• Teaching & learning everywhere
• Remote learning

15. Enriched Classroom Experience
• Video demonstrations
• Soft-skills training
- Job interviews
- Negotiation skills
- Immediate feedback from
classmates

16. Media-rich Projects
• Video assignments
- Submissions by students
- Video instructions
• “Visualize” project
- Essay  Writing + Video/Audio
- PPT  Video

17. Increase student engagement
with courses
• Add a “personal touch” to the course
• Introduce instructor and TAs
• Supporting material
• “Highlighted Content” and “Featured
Content”

18. Alumni Relations
• Alumni video stories
• Reconnect
• Alumni outreach and
committees

19. Admissions Process
• “Why us?”
• Public communications
• Application video essay
• Application instructions and guidance

20. Libraries and Online
Repositories
• Online library showcase
• Video and audio collections
• Tour “physical” libraries

21. Student Council
• Election statements by class
representatives and student boards
• Updates from representatives
• Live student panels

22. Live Events
• “550,000 people in
one greenhouse?”
• Sports, music, drama, art

23. Campus & Community
• Campus life
• “Survival guides” for new
students
• Video tutorials - Helpdesk,
Financial aid
• Video conferences – faculty,
study groups

24. Kaltura Products That Make it Happen
Video Portal Content Management
Systems (CMS)
Kaltura Management Console (KMC)
Webcasting and Video
Conference
Learning Management
Systems (LMS)

25. The Kaltura Application Framework
An extensible, feature-rich, configurable hosted
framework to streamline the integration of video
components and workflows into CMS, LMS and
web/mobile applications
Extendible &
Feature Rich UI-Based Configurable Hosted
2013

26. * Coming Soon
The KAF modules
Browse and Embed Shared Repository*
My Media Media Gallery
* Coming Soon
2013

27. New and Noteworthy
Clipping and Trimming
2013

28. New and Noteworthy
Manage Thumbnails
2013

29. New and Noteworthy
Comments
2013

30. New and Noteworthy
Upload Captions
2013

31. New and Noteworthy
In-Video Search
2013

32. New and Noteworthy
Live
“Self-service Live Broadcasting”: stream live video from their
desktops in seconds. Simple and powerful, it allows streaming
from a built-in webcam or a connected USB
2013

33. Kaltura CaptureSpace V1.0
NEW

34. INTEROPERABILITY

35. Upload and Ingest
Playback
Publish
Manage
Analyze
XML
APIs
Capture
The Kaltura Open Capture Standard
NEW

36. Kaltura Education Momentum – Sample Customers
Teaching & Learning Marketing, Admissions and Public
Affairs
Media Repository International Customer

37. Descomplica
•Online learning platform founded in 2011
•Home to more than 7,000 educational videos, real time lessons taught by
teachers, and 15,000 practice questions. Students pay less than $5 a month
to gain access to all of Descomplica's content, with a free, less extensive
model, also available

38. Saint Paul
•The Saint Paul School of Business, named one of the top schools for
executives in the world by the Financial Times, is also the provider of tailor-
made courses at some of the largest organizations in the Brazilian market
•2 high-end equipped classrooms
•VOD and Live
•250 teachers

39. ESPM
•One of the Brazil’s premier institutes of higher education in the areas of
Marketing, Communication and Business Management
•Active partnerships in the US, Canada, France, Spain, Italy, Portugal,
Germany, Mexico, Argentina, Chile and Peru
•12,000 full-time students
•4 campuses
•MediaSpace (ESPM-TV)

41. But You Should Not Just Take Our
Word For It 

42. We asked you!

43. State of Video in Education
http://corp.kaltura.com/company/news/press-release/kaltura-publishes-first-comprehensive-survey-analyzing-
impact-video

44. Most lectures will be delivered in recorded video morsels. Short 5-
10 minute clips (i.e. flipped classrooms). Having the instructor
deliver the same lecture, year after year seems inefficient.
Video will change this.” / IT and media team member of a private
4- year college

45. •“Students don't buy texts any more, and if they do, they don't
read them. Video is how they will absorb knowledge.” / Faculty in
a community college
•“I see the role of video entirely replacing the traditional
lectures. But with embedded blended technology. So the
opportunity to ask questions (online), as you would in a traditional
lecture.” / Instructional designer and IT stuff of a public University
•“ More students will be submitting video responses to
assignments that are now submitted in writing.” / Faculty
Developer in a private 4-year college

46. 10,000 Videos – One Professor

47. GOC Video Testimonies
“After being part of GOC for about a year now, I
cannot even imagine creating and teaching lessons
without videos – I don’t think I, nor my students, would
be successful without videos in this environment.”
“Before Kaltura, our teachers were frustrated with broken links;
students were discouraged with the amount of time lost trying to play
videos based on their personal computer’s software, Kaltura has
eliminated all of these issues allowing our videos to enhance our
content making our students even more successful in our online
environment.”
“I cannot imagine online classes at GOC without videos
– it’s one of the reasons I have done so well in all my
classes!” GOC Senior

48. Usecase I: Teaching with and without video
17%
Student: “Without the weblectures I wouldn’t have
understood the lesson. The material is difficult,
when you attend a lecture you won’t remember
everything. The weblecture gives you the
oppertunity to process this.”

49. Usecase II: No teacher but still class
 Teach from anywhere
 Replacing the formal lecture

50. Usecase III: Flip the classroom
 Prepare lectures with video homework
 Do It Yourself
 Deeper discussions

51. Usecase III: Flip the classroom
 Teacher: “Video-clips enrich the education by leaving more time for interaction,
spontaneity, student activities and explanation during the face-to face lessons. They
satisfy the student requests for time- and location-independent education.”
 Student 1: “The videos are handy, you can always watch it again when you’re having
difficulties while making assignments.”
 Student 2: “Meaningful. I prefer preparing the lecture with the video than out of a book.
Next to that it prevents long and boring lectures.”
 Student 3: “The videos are very clear and it’s so easy to write your own notes and just
pause the video or rewind when it goes too fast.”

52. Usecase IV: Video for feedback
 A part of the educational process is being unused
 Time saving
 In-depth feedback

53. Usecase IV: Video for feedback
Research
 250 students & 16 teachers
 50% video feedback 50% written feedback
Reactions video feedback:
 Student: “This is the first time I actually understood what you where asking me.”
 Teacher: “I feel that I really can reach the student in an effective way.”
Reactions written feedback:
 Student: “I didn’t get the video feedback, why not? I insist on getting it!”

54. THANK YOU!
Dr. Shay David, CRO and co-founder shay.david@kaltura.com