Stori

•

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Team: Tinatin Dzirkvadze, Georgia Kerstin Oppe, Estonia Birgit Pulk, Estonia Aleksei Oleinik, Estonia Riido Kolosov, Estonia

Diseño

Human
centered
design
project

Stori

Tina%n
Dzirkvadze,
Kers%n
Oppe,
Birgit
Pulk,
Aleksei
Oleinik
Tallinn
University
of
Technology,
Design
&
Engineering
2013

Team

Birgit
Pulk Kers%n
Oppe Tina%n
Dzirkvadze Aleksei
Oleinik

Context

Have
you
ever
reached
home
with
your
hands
full
of
things?

And
then
you
have
to
ﬁnd
the
keys
and
unlock
the
door…
This
is
what
parents
feel
every
single
day
when
they
have
to
go
anywhere
with
a
baby
and
a
stroller…

StaCsCcs

5
234
747
live
births Needs
in
2011

Births
in
EU

Parents
countries
Lifestyle

Possibili%es

Personas
&
Target
group

Persona1:James
–
outdoorsy
&
ac%ve
–
needs
lots
of
storage
–
loves
IT-‐fairs
&
conferences

Persona2:Daisy
Baby
–
mul%tasker
between
exploring
school
&
job

–
needs
simple
&
the
world
foldable
baby
rest
–
loves
shopping

Persona3:Beth
–
living
on
the
go

–
needs
portable
carriage

with
lots
of
storage
–
loves
extreme

tourism

Personas:
Strollers

Who and What? Folding

665€ James
Hi-‐tech Very
good Very
bad Bad Average
Clean
and
simple

Beth
Light
and
thin Good Very
bad Very
bad Good
500€ Used
as
backpack

570€
Daisy
Mul%func%onal Very
bad Good Bad Bad
Comfortable

Market:
Storage
&
Foldability

!
Foldability

Easy to fold
665€

500€

1050€

Storage

570€
Hard to fold

612€

The
nieche

Modern
families
don’t
need
new
strollers,

they
need
a
new
family
member
to
embrace
the
baby

and
liberate
parents
on
the
go.

Conclusion

Crea%ng
a
new
structure
that
embodies

diﬀerenCated
storage
and

a
comfortable
resCng
place
for
the
baby.

The
structure
should
be
ﬂuently
foldable
and

become
a
careless
item
to
carry
around.

Concept
criterias

Frame Structure Seat

3
posi%ons
Foldable Stroller For
storage
For
storage
supplies

Slow
Quick

Concept:
3D
Storage

Storage
Seat
Roof

Storage
Storage

Network
of
product
users

ConnecCng
people
in
need
and
people

with
possibiliCes.

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Stori

1. Human centered design project Stori Tina%n Dzirkvadze, Kers%n Oppe, Birgit Pulk, Aleksei Oleinik Tallinn University of Technology, Design & Engineering 2013

2. Team Birgit Pulk Kers%n Oppe Tina%n Dzirkvadze Aleksei Oleinik

3. Context Have you ever reached home with your hands full of things? And then you have to ﬁnd the keys and unlock the door… This is what parents feel every single day when they have to go anywhere with a baby and a stroller…

4. RESEARCH

5. StaCsCcs 5 234 747 live births Needs in 2011 Births in EU Parents countries Lifestyle Possibili%es

6. Personas & Target group Persona1:James – outdoorsy & ac%ve – needs lots of storage – loves IT-‐fairs & conferences Persona2:Daisy Baby – mul%tasker between exploring school & job – needs simple & the world foldable baby rest – loves shopping Persona3:Beth – living on the go – needs portable carriage with lots of storage – loves extreme tourism

7. Personas: Strollers Who and What? Folding 665€ James Hi-‐tech Very good Very bad Bad Average Clean and simple Beth Light and thin Good Very bad Very bad Good 500€ Used as backpack 570€ Daisy Mul%func%onal Very bad Good Bad Bad Comfortable

8. Market: Storage & Foldability ! Foldability Easy to fold 665€ 500€ 1050€ Storage 570€ Hard to fold 612€

9. The nieche Modern families don’t need new strollers, they need a new family member to embrace the baby and liberate parents on the go.

10. Conclusion Crea%ng a new structure that embodies diﬀerenCated storage and a comfortable resCng place for the baby. The structure should be ﬂuently foldable and become a careless item to carry around.

11. CONCEPT

12. Concept criterias Frame Structure Seat 3 posi%ons Foldable Stroller For storage For storage supplies Slow Quick

13. InspiraCon

14. Concept: Prototyping I, paper

15. Concept: 3D Storage Storage Seat Roof Storage Storage

16. Concept: Dimensions 500 280 600 400

22. SERVICE