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Spectacle at the Science Gallery 19.05.11
Designing Dublin : Learning to Learn
Designing Dublin : Learning to Learn is a Design Twentyfirst
Century project, supported by the Creative Dublin Alliance in
partnership with Dublin City Council.
Team
       A   B   C




       D   E   F




       G   H   I




       J   K   L




       M   N   O
Ethos
01 /
             Discover




02 /                    03 /     04 /
Understand              Ideate   Prototype




                                 05 /
                                 Implement
Brief
Love the City
A. Grow awareness of the city centre
B. Improve the destination experience
A
Grow AwAreness of the city centre
Project deliverables

› An exhibition and book called ‘100
  hundred exciting things you did not
  know about the city centre.’

› Identified project working area
‘100 Exciting things’
15 streeet conversations
4 scheduled conversations
100 hidden gems
‘100 Exciting things’
Book & exhibition
Project working area
4 general areas identified
B
improve the destinAtion experience
Project deliverables

› Discover area potential

› Transform the Markets Area

› Prototype Extravaganza - test projects
Discover area potential
1 site study
3 open days
Transfrom the Markets Area
8 concepts developed
Transfrom the Markets Area
8 projects developed

› 10 Enterprises / 10 Days / 10 Tests
› Microcosmic Intervention
› City Works
› Golden Path
› Pimp your Pavement
› Broadcasting People
› Urban Living
› Creativity Network
Prototype Extravaganza - test projects
8 prototypes
1 day
10 Enterprises / 10 Days / 10 Tests
Fresh enterprises transform our city



        A                                        B                 ASSETS
                                                                   History
                                                                   Garda
                                                                                        Bank
                                                                                        Tattoo parlours
                                                                                                            PEOPLE
                                                                                                            Socialisers
                                                                                                            DCC officers
                                                                                                                                Youth
                                                                                                                                Students

 Finding needs in the        Area         Applying open source     Belong To
                                                                   Bradog
                                                                   Carpark
                                                                                        Dry cleaners
                                                                                        Credit union
                                                                                        DCC
                                                                                                            SARI
                                                                                                            HACE
                                                                                                            MACRO
                                                                                                                                Homeless
                                                                                                                                Pedestrians
                                                                                                                                Cyclists
                        transformation
    Markets Area                         & new business models     Architects
                                                                   DIT Bolton Street
                                                                   Artist studios
                                                                                        Christian mission
                                                                                        Empty units
                                                                                        Cafe
                                                                                                            Christian mission
                                                                                                            Service workers
                                                                                                            Shoppers
                                                                                                                                Drivers
                                                                                                                                Luas users
                                                                                                                                Market suppliers
                                                                   Markets              Restaurants         Tourists            Market shoppers
                                                                   Dublin bikes         Get up and grow     Old residents       Delivery workers
                                                                   Luas                 Army bargains       New residents       Market workers
                                                                   MACRO                Soup kitchen        Foreign nationals   Wholesale workers
                                                                   Legal profession     Homeless shelter    Irish               Solicitors
                                                                   Playground           Hairdressers        Bargain hunters     Garda
                                                                   Residential blocks   ABC Fishing         Parents             Teacher
                                                                   Wholesale            Tackle              Elderly             Professionals
                                                                                        Schools             Disabled
                                                                                        Pubs                Children
                                                                                                            Artists




                                                                 OPPORTUNITY
                                                                                        TOURISM
                                                                                        FOREIGN NATIONALS
                                                                                        MARKETS
                                                                                        DIVERSITY OF PRODUCE
                                                                                        CORNER SHOP
                                                                                        ANCHOR LEGAL FIRM
                                                                                        SERVICES FOR PROFESSIONALS
                                                                                        COMMUNITY SPACE
                                                                                        SOCIALISING
                                                                                        ENGAGING THE PASSERS-THROUGH
                                                                                        PARENTS & CHILDREN
                                                                                        DIVERSITY OF BUSINESS
                                                                                        SPORTS & PLAY SERVICES FOR YOUTH
                                                                                        GRAB & GO CULTURE
                                                                                        RECREATION THERAPY FOR PROFESSIONAL
                                                                                        PUBLIC SEATING OR GATHERING SPACE
City Works
Showing how people are conected
to eachother and the city




                                       39




     22

                                            35




                                  35
c
conclusion
Total

180 days work
259, 200 minutes of learning
5,000 people engaged
12,000 post-its used
10 birthdays celebrated
350 blog posts
27 inspirational speakers
16 books reviewed for book club
5 project presentations to outside groups
11 weekly hour long radio shows recorded
100,384 visitors to the blog
12
steps to deliverinG powerful projects
01 /                 02 /                03 /                   04 /
Engage in projects   Work with people    Ask questions and      Search for hidden
with optimism        of different        listen for the needs   insights in
                     perspectives and    of the end user        conversations
                     backgrounds




05 /                 06 /                07 /                   08 /
Look broad and       Develop many        Think big,             Nurture failure and
wide for initial     ideas and don’t     start small,           mistakes
inspiration          be precious with    scale fast
                     them




09 /                 10 /                11 /                   12 /
Allow processes to   Work quick and      Prototype              Implement
produce outcomes     dirty to try many
                     iterations of an
                     idea
Thank you!
To learn more visit our blog
www.designingdublin.com

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Love the City spectacle

  • 1. Spectacle at the Science Gallery 19.05.11
  • 2. Designing Dublin : Learning to Learn Designing Dublin : Learning to Learn is a Design Twentyfirst Century project, supported by the Creative Dublin Alliance in partnership with Dublin City Council.
  • 3. Team A B C D E F G H I J K L M N O
  • 5. 01 / Discover 02 / 03 / 04 / Understand Ideate Prototype 05 / Implement
  • 7.
  • 8. Love the City A. Grow awareness of the city centre B. Improve the destination experience
  • 9. A Grow AwAreness of the city centre
  • 10. Project deliverables › An exhibition and book called ‘100 hundred exciting things you did not know about the city centre.’ › Identified project working area
  • 11. ‘100 Exciting things’ 15 streeet conversations 4 scheduled conversations 100 hidden gems
  • 12.
  • 14.
  • 15. Project working area 4 general areas identified
  • 16.
  • 18. Project deliverables › Discover area potential › Transform the Markets Area › Prototype Extravaganza - test projects
  • 19. Discover area potential 1 site study 3 open days
  • 20.
  • 21. Transfrom the Markets Area 8 concepts developed
  • 22. Transfrom the Markets Area 8 projects developed › 10 Enterprises / 10 Days / 10 Tests › Microcosmic Intervention › City Works › Golden Path › Pimp your Pavement › Broadcasting People › Urban Living › Creativity Network
  • 23.
  • 24. Prototype Extravaganza - test projects 8 prototypes 1 day
  • 25.
  • 26. 10 Enterprises / 10 Days / 10 Tests Fresh enterprises transform our city A B ASSETS History Garda Bank Tattoo parlours PEOPLE Socialisers DCC officers Youth Students Finding needs in the Area Applying open source Belong To Bradog Carpark Dry cleaners Credit union DCC SARI HACE MACRO Homeless Pedestrians Cyclists transformation Markets Area & new business models Architects DIT Bolton Street Artist studios Christian mission Empty units Cafe Christian mission Service workers Shoppers Drivers Luas users Market suppliers Markets Restaurants Tourists Market shoppers Dublin bikes Get up and grow Old residents Delivery workers Luas Army bargains New residents Market workers MACRO Soup kitchen Foreign nationals Wholesale workers Legal profession Homeless shelter Irish Solicitors Playground Hairdressers Bargain hunters Garda Residential blocks ABC Fishing Parents Teacher Wholesale Tackle Elderly Professionals Schools Disabled Pubs Children Artists OPPORTUNITY TOURISM FOREIGN NATIONALS MARKETS DIVERSITY OF PRODUCE CORNER SHOP ANCHOR LEGAL FIRM SERVICES FOR PROFESSIONALS COMMUNITY SPACE SOCIALISING ENGAGING THE PASSERS-THROUGH PARENTS & CHILDREN DIVERSITY OF BUSINESS SPORTS & PLAY SERVICES FOR YOUTH GRAB & GO CULTURE RECREATION THERAPY FOR PROFESSIONAL PUBLIC SEATING OR GATHERING SPACE
  • 27. City Works Showing how people are conected to eachother and the city 39 22 35 35
  • 29. Total 180 days work 259, 200 minutes of learning 5,000 people engaged 12,000 post-its used 10 birthdays celebrated 350 blog posts 27 inspirational speakers 16 books reviewed for book club 5 project presentations to outside groups 11 weekly hour long radio shows recorded 100,384 visitors to the blog
  • 30. 12 steps to deliverinG powerful projects
  • 31. 01 / 02 / 03 / 04 / Engage in projects Work with people Ask questions and Search for hidden with optimism of different listen for the needs insights in perspectives and of the end user conversations backgrounds 05 / 06 / 07 / 08 / Look broad and Develop many Think big, Nurture failure and wide for initial ideas and don’t start small, mistakes inspiration be precious with scale fast them 09 / 10 / 11 / 12 / Allow processes to Work quick and Prototype Implement produce outcomes dirty to try many iterations of an idea
  • 32. Thank you! To learn more visit our blog www.designingdublin.com