This document summarizes a project called "Designing Dublin: Learning to Learn" which aimed to raise awareness of Dublin's city center and improve the destination experience. It was divided into two parts: developing an exhibition and book on hidden gems in the city center, and transforming the Markets Area. For the Markets Area, 8 concepts and 8 prototype projects were developed, including testing pop-up enterprises, creating a project showing social connections, and holding a prototype extravaganza. In total, the project engaged over 5,000 people over 180 days through activities like workshops, discussions, and an online blog.
2. Designing Dublin : Learning to Learn
Designing Dublin : Learning to Learn is a Design Twentyfirst
Century project, supported by the Creative Dublin Alliance in
partnership with Dublin City Council.
10. Project deliverables
› An exhibition and book called ‘100
hundred exciting things you did not
know about the city centre.’
› Identified project working area
22. Transfrom the Markets Area
8 projects developed
› 10 Enterprises / 10 Days / 10 Tests
› Microcosmic Intervention
› City Works
› Golden Path
› Pimp your Pavement
› Broadcasting People
› Urban Living
› Creativity Network
26. 10 Enterprises / 10 Days / 10 Tests
Fresh enterprises transform our city
A B ASSETS
History
Garda
Bank
Tattoo parlours
PEOPLE
Socialisers
DCC officers
Youth
Students
Finding needs in the Area Applying open source Belong To
Bradog
Carpark
Dry cleaners
Credit union
DCC
SARI
HACE
MACRO
Homeless
Pedestrians
Cyclists
transformation
Markets Area & new business models Architects
DIT Bolton Street
Artist studios
Christian mission
Empty units
Cafe
Christian mission
Service workers
Shoppers
Drivers
Luas users
Market suppliers
Markets Restaurants Tourists Market shoppers
Dublin bikes Get up and grow Old residents Delivery workers
Luas Army bargains New residents Market workers
MACRO Soup kitchen Foreign nationals Wholesale workers
Legal profession Homeless shelter Irish Solicitors
Playground Hairdressers Bargain hunters Garda
Residential blocks ABC Fishing Parents Teacher
Wholesale Tackle Elderly Professionals
Schools Disabled
Pubs Children
Artists
OPPORTUNITY
TOURISM
FOREIGN NATIONALS
MARKETS
DIVERSITY OF PRODUCE
CORNER SHOP
ANCHOR LEGAL FIRM
SERVICES FOR PROFESSIONALS
COMMUNITY SPACE
SOCIALISING
ENGAGING THE PASSERS-THROUGH
PARENTS & CHILDREN
DIVERSITY OF BUSINESS
SPORTS & PLAY SERVICES FOR YOUTH
GRAB & GO CULTURE
RECREATION THERAPY FOR PROFESSIONAL
PUBLIC SEATING OR GATHERING SPACE
29. Total
180 days work
259, 200 minutes of learning
5,000 people engaged
12,000 post-its used
10 birthdays celebrated
350 blog posts
27 inspirational speakers
16 books reviewed for book club
5 project presentations to outside groups
11 weekly hour long radio shows recorded
100,384 visitors to the blog
31. 01 / 02 / 03 / 04 /
Engage in projects Work with people Ask questions and Search for hidden
with optimism of different listen for the needs insights in
perspectives and of the end user conversations
backgrounds
05 / 06 / 07 / 08 /
Look broad and Develop many Think big, Nurture failure and
wide for initial ideas and don’t start small, mistakes
inspiration be precious with scale fast
them
09 / 10 / 11 / 12 /
Allow processes to Work quick and Prototype Implement
produce outcomes dirty to try many
iterations of an
idea