Generative Design and Design Hacking

Hello.
GuyHaviv.
DesignDirector
TelAviv
Generative Design Guy Haviv

Design Hacking /
Generative Design
a brief introduction to
Generative Design Guy Haviv Designit

Introduction

Nowadays, kids already know
all about the creative software
used for design
— all we can do is teach you
how to think.
I’ve heard this from several teachers at Shenkar:
Introduction

What I learned
from Dan, a friend
of mine who’s an
illustrator
Introduction

be obsessed with
the process.
Draw > Xerox to 2000% > Draw Again > Scan > Add type
Introduction

everyone’s using
the same tools?
let’s tinker with the
tools then.
Introduction

Generative Design

We should master
our tools, and then
alter them.
Generative Design

Core Image Fun House
generative tool #01
Download Graphic Tools for Xcode:
https://developer.apple.com/downloads/index.action?name=Graphics#
Generative Design
Mac only

Take an image and stack a
bunch of live pixel effects on top
of it.
(originally made as a framework exploration tool)
Generative Design
Core Image Fun House

Design Hacking

(demo).
Generative Design

Generative Design
Processing
generative tool #02
processing.org
Mac & PC
Open source

Maybe the most well known
generative design tool.
Open source, very well
documented.
Generative Design
Processing

Write simplified Java
code, get visual results.
Thousands of samples
to play with.
Generative Design

Generative Design
Quartz Composer
generative tool #03
Download Graphic Tools for Xcode:
https://developer.apple.com/downloads/index.action?name=Graphics#
Mac only

Node based visual language for
mixing image, video, audio,
code & other media.
Generative Design
Quartz Composer

Quartz Composer files are
called Compositions.
They are used on the Mac as:
Screen savers
iTunes visualizers
Keynote plugins
They are also playable on any Mac with Quicktime.
Generative Design

I used Quartz Composer to create an interactive poster.
Generative Design

Generative Design
Quartz Composer
Get “Graphic tools for Xcode”

Generative Design
NodeBox
generative tool #04
nodebox.net
Mac only
Open Source

NodeBox is fucking awesome.
You write Python code &
generate vector graphics.
Copy as PDF to Illustrator to continue tweaking.
Generative Design
NodeBox

My first gig at nascent was writing a script that served as
the basis of the Kodak Leaf visual language
Generative Design

Kodak Leaf brand visual language
Designed by Roy Yogev

I used NodeBox to generate infographic posters
Generative Design

And as a basis for an identity for Israeli eCommerce infrastructure company ‘mercado’
Generative Design

JVP brand identity work
Generative Design

and also in a branding project to wrap shapes around paths
Generative Design

Generative Design
Scriptographer
Illustrator scripting plugin
generative tool #05
scriptographer.org
Mac & PC
Open source

Scriptographer is an interactive
scripting environment for
Illustrator.
It adds a palette with scripts and a few tools - all of
which can be edited and manipulated.
Generative Design

Generative Design

Generative Design
PostScript Hacking
generative tool #06

What happens if you output an
Illustrator file to .ps, and then
play with random numbers
inside?
And then open the .ps with Adobe Distiller to make
it a PDF to view the results?
Generative Design

Then, distill the .ps file
back to a PDF.
Generative Design

I used postscript hacking mainly to distort shapes
Generative Design

Design ‘Hacking’
Optional:

Understand the
.AI + .PDF
relationship
Design Hacking
hack #01

Design Hacking
Illustrator is an incredible app -
it has forward compatibility.
Each .ai file actually has a hidden .pdf file inside.

Design Hacking
.ai + pdf bundles enable QuickLook on .ai files.

Be an app bundle
researcher/ninja.
Design Hacking
hack #02

The Finder has a trick called
bundles.
Bundles are folders that act like
single files.
They hide some good stuff inside.
Design Hacking

.app files are bundles.
Let’s look at an example.
iWork files used to be bundles.
Let’s extract some media from a .keynote
document
Design Hacking

Fonts are usually
embedded within
PDFs
Design Hacking
hack #03

When you export a file to PDF,
the relevant fonts are being
embedded into that PDF.
And you can extract them.
Get FontForge to try this stuff out.
Design Hacking

(demo?).
Design Hacking

Be a
PDF-everywhere
ninja.
Design Hacking
hack #04

Printers speak
PostScript.
Design Hacking

PDFs are
PostScript
wrappers.
Design Hacking
Illustrator is like a planning environment for PDFs.

Macs speak PDF
quite fluently.
Design Hacking

Nearly every time you see
something on screen, it’s a
vector PDF.
Design Hacking
Macs speak PDF quite fluently.

Grapher
Dictionary
iCal
Design Hacking
Demo

(demo).
Design Hacking

Generative Design Guy Haviv DesignitGenerative Design Guy Haviv
Thank you.
Guy Haviv
guy.haviv@designit.com
Guy Haviv

Generative Design and Design Hacking

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