Review of work and ideas leading to theory on Design Ethology (a work in progress)

1. From
BIOMIC
DESIGN
Heritage Hotels
To
DESIGN

2. Masterchef Rishi says Hi!

3. Special thanks to (my daughter) Erin Watson (M Arch)
in making the presentation presentable

5. Balance of trade

6. Balance of trade

7. @IADRAlliance
Watson’s Hotel, Mumbai

8. The
EXPERIENCE
Economy
Heritage Hotels

9. 3. INTERACTION BETWEEN
CULTURAL INSTITUTIONS
AND COMMERCIAL
ENTERPRISES
3.1 THE CHALLENGES
Although many in Denmark still
tend to interject the prejudices of
the past between the arts and
the corporate sector barriers are
being dismantled, albeit slowly.
In spite of the rising number of
favourable results ensuing
from new models of interaction
and cooperation, many companies
and cultural institutions insist
on cooperating along conventional
sponsorship lines, or else ignore
Design Providence The Tote Sustainable Shopping Trolley
cooperation altogether.

10. Welcome to the experience
economy
exper ience = memorable and personal

11. COMMODITIES
GOODS
SERVICES
EXPERIENCES
THE PROGRESSION OF
ECONOMIC VALUE
Ref: Group 7. Course 5082.
Media Management

12. Absorption
4 categories of experience
ENTERTAINMENT - EDUCATIONAL - ESCAPIST -
AESTHETIC
Enter tainment Educational
Aesthetic Escapist
Passive
participation
Immersion
Active
participation

13. 5 key experience-design
principles
• THEME THE EXPERIENCE
• HARMONIZE IMPRESSIONS
WITH POSITIVE CUES
• ELIMINATE NEGATIVE CUES
• MIX IN MEMORABILIA
• ENGAGE ALL FIVE SENSES

14. And while we are talking growth and the
economy………
Corporate Social
Respo…nis as c oinbc e p ti wlhietreyby o rg a niz a tio ns c o ns ide r the inte re s ts o f s o c ie ty by ta king
re s p o ns ibility fo r the im p a c t o f the ir a c tivitie s o n c us to m e rs , s up p lie rs ,
e m p lo y e e s , s ha re ho lde rs , c o m m unitie s a nd o the r s ta ke ho lde rs , a s we ll a s the
e nviro nm e nt… to im p ro ve the q ua lity o f life fo r e m p lo ye e s a nd the ir fam ilie s a s
we ll a s fo r the lo c a l c o m m unity a nd s o c ie ty a t la rg e .

16. Indiatimes | The Times of India
Heritage structures in a shambles
Rachna Singh, TNN | Mar 26, 2011
JAIPUR: City Palace Alwar, the insignia of the royal
memorabilia, is now in a shambles. The situation is no better at
other nazool properties, including the heritage building housing
the Jodhpur collectorate and the Sajjangarh Fort among others.
While the City Palace houses a museum and is supposed to be
a heritage building, it has been used as government offices with
over 15 departments -- the police and the courts. And the
damage is for all to see.
The 18th century structure is littered all over with paan stains on
the walls, graffiti in the staircases and seepages from overhead
water tanks making the walls weak. The museum in the Palace
is also in a pitiable condition. The government seemed to have
turned a blind eye when this heritage structure is the USP of the
state and the tourism department, one of the largest revenue
earning industry.
At the Jodhpur collectorate and the Sajjangarh Fort, the walls
are drilled to fix cloth lines and other modern amenities such as
air conditioners, geysers and water coolers.
“These heritage buildings are not
made for housing
offices”
Because the rooms are large they have to be partitioned which
not only defaces the historic ambience but in the long run
causes immense damage to the original structure," a
conservation specialist lamented.
Design Providence
Sadly, the Government hostel', the oldest heritage hotel that
would now be renovated to house the police commissionerate,
suffers the same fate. The Khasa Kothi, historically a guest

17. Design Providence

18. Winner - World travel Awards : 2007, 2008, 2009, 2010

19. Old
Melbourne
Gaol
Crime &
Justice
Experience
Winner &
Hall of Fame
Heritage &
Cultural
Tourism
Brambuk
National Park
& Cultural
Centre
Indigenous
Tourism
2010
Victoria
n
Touris
m

20. Wool Museum Geelong
Mia Mia Gallery
Melbourne

21. Design Providence
Mansion hotel & spa
accommodation

22. So what do you want?

23. Experience by numbers?
“IHG and Duet India Hotels Group to
Develop
19 Holiday Inn Express Hotels…
IHG signs 20-year management contracts
with
Duet India Hotels Group to develop
19 Holiday Inn Express hotels
by 2016.
First hotel opening expected by mid-

24. Design Providence
2015 W Mumbai
or…

25. or….