"What is design" from a holistic point of view. This slide show is a update from my first one "The changing role of design. It was presented on 16 Aug 2008 at The Fellowship of Inventors Workshop "Design for Life".

1. What is Design?
Brian Ling ~ 16 Aug 2008

2. What is Design?
“Good design is good business” ~ Thomas J. Watson
“What sells is a good design” ~ Stefano Giovannoni
“Design is implicit and unifying” ~ Lee Green
“73,900,000” ~ Hits on Google
“Design is Dead!” ~ Philippe Starck

3. Changing Role of Design
“Design unifies everything we do” ~ Lee Green

4. Changing Role of Design
So…We are in the midst of a price war.
Rule 1: You can’t beat WalMart on price or China on cost.
Rule 2: See Rule 1.
~ Tom Peters, Auckland, 30 March 2005

5. Changing Role of Design
Falling prices of computer chips = falling prices of
everything ~EuroRSCG
Computers move faster than people.
~Image Source Intel Website