4. Economic crisis
Lack of organization
Unconcern & no collectivity from the citizens
Criminality
Rabbish
Difficult transportation
Competition with other greek cities
Intense comparison among the the other
european capitals
Random & individual actions for the promotion
of the museums and not a general strategic
plan - marketing
5. The History of Athens
The archaeological spots & the
monuments
The Capital of Greece
Multiculturalism
The metro
Old buildings’ restoration
A cheap destination
Exploit the greek culture
6. People with a high social-economical &
educational level
Organizations & institutions with the
appropriate expertise and can cover the
expenses of the museums and
sightseeing
7. Brand name(e.g: Paris, the city of Light
There was exhibition of famous artwork
at public places in Paris
Perfectly designed sites of the museums,
photos, videos and rotation programms
of the exhibits (Museum of Monaco)
The Museum of Bilbao made the city
famous
8. Athens as the center of Culture
The first option for an educational trip
To make the attractions more famous
To be a city break destination
The transformation from one sight to
another to be easier & quicker
To promote the greek tradition (e.g the
Euzones)
Achieve tourist visiting through out the year
and not only during the summer season
9. Define, register, evaluate, choose & show the
potentials of Athens
Focus on the culture of Athens
Create a tourism campaign of Athens (spots, start-
ups,logo)
“8ps” (product, partnership, people, packaging,
programme, place, price , promotion)
Connection with local economical development
Improvement of tourism infrastructure (hotels)
Common good & common interest
Social Media
10. development of our museums in an
international level
Looking for economic resources
Educational character of our museums
Recreational activitites at our museums
Exhibitions at a regular basis
Cultural heritage
Local identity
Marketing for each region of Athens for a
sustainable development