Drucker defined three unique characteristics of a CEO: being visionary with a broad field of vision, being symbolic by representing the organization's character and personality, and being influential by influencing people individually and collectively. Frances Hesselbein, CEO of The Girls Scouts, stated that "leadership is a matter of how to be, not how to do," meaning a leader's character is more important than specific actions. Frank Weise, CEO of Cott Beverage, imported his own personality onto the company when he took over. Richard Block, president of AGI, impacted the company's actions after touring their largest plant in Melrose Park, Illinois. Drucker also said "Each of us is a CEO" to convey