1. Power Your Performance.[ Presented By: Devan McCoy ][ devanm@yahoo-inc.com ] YAHOO CONFIDENTIAL Copyright ©2010 Yahoo! Inc. All Rights Reserved.

2. 2 Yahoo! Network Plus Reach your target audience at scale on Yahoo! Network Plus, a safe environment where millions engage daily with rich, quality content.

3. Anchored on Yahoo! Plus Quality Publisher Partners * Access to additional media sources through acquisition of Dapper

4. Yahoo! Properties Ranked #1 in Their Categories Source: comScore, MediaMetrix, December, 2010

5. Delivering One of the Largest Audiences on the Web Yahoo! Network Plus is anchored on Yahoo! properties, many of which are the most visited in their categories Source: comScore, Ad Networks Report, December, 2010 Data includes text and display based ads. Google Ad Network data now includes Ad Sense..

6. 6 AOL Advertising 95% of audience is on Yahoo! On the Ad Network that Reaches Your Audience in One Single Buy Google Ad Network 91% of audience is on Yahoo! Almost 100% of the audience on other ad networks is also on Yahoo!. Focus your advertising dollars with the solution that can meet your marketing objectives. Yahoo! Network Plus 87% reach against total internet population Microsoft Media Network 95% of audience is on Yahoo! Valueclick 95% of audience is on Yahoo! Specific Media 97% of audience is on Yahoo! Source: comScore, December, 2010

8. Deepest understanding of behavior and insightsSource: comScore, Ad Network Report, calculated monthly figures, December, 2010

10. 91.1% Reach

12. 93.5% Reach

14. 87.7% Reach

15. Online Interests: Entertainment, videos and sports.Source: comScore MediaMetrix, Dec 2010 and comScore PlanMetrix, Dec 2010.– Monthly US Numbers Teens: Ages 15 – 24 Moms: Women ages 18 – 64 with children

16. 9 Huge Amounts of Data to Target Your Audience Registration data Interest based data Intent data Third Party Data Providers Third party data

17. Targeting Options to Help Engage and Drive Conversions With Your Audience Geographic Personalized Retargeting Channel Targeting Search Retargeting Demographic Behavioral Targeting Front Page Retargeting

19. Creative Retargeting: Sequentially message your campaign to your audience.

20. Clicker Retargeting: Retarget uses who clicked your ad.

21. Search Retargeting: Target searchers with display ads.

22. Site Retargeting: Display ads to users who visited your site.

24. Personalized Retargeting: How it Works

25. Personalized Retargeting: Turn Your SiteVisitors Into Your Best Customers Even with very targeted audiences, most users who visit sitesdo not purchase or convert immediately Personalized Retargeting reduces inefficiencies in the path from exposure to conversion by re-engaging site abandoners with personalized creative to drive them toward conversion

26. Smart Ads: Reach Your Audience at Scale While Engaging Them as Individuals Personalizes and optimizes every ad to each user to deliver on your marketing objectives, from awareness to conversion. Personalized to each individual Science behind smart advertising Yahoo! user data and leading dynamic ad technology to optimize ad content to the right individual at the right time. Background x Image x Messages = thousands of variations! Limitless creative canvas Run and optimize against thousands of creative executions without sacrificing creative control or development. View Smart Ads simulation

27. Netblocks: Increase Your CampaignReach and Frequency Netblocks provide a high volume of impressions that reach a mass or targeted audience in a short period of time to help grow brand awareness, optimize frequency and maximize reach *Yahoo! Internal data, January 2010, April 2010

28. Flexible Pricing to Reach Your ROI Goals dCPM Dynamic Cost-per-thousand Optimized based on your specific backend ROI goals such as cost-per-click or cost-per-action, and maximum bid price to dynamically generate a bid in real-time. CPM Cost-per-impression Optimized towards sites and users that match the fixed CPM, you pay for impressions. CPC Cost-per-click Optimized towards sites and users that match the fixed CPC, you pay for clicks. CPA Cost-per-action Optimized towards sites and users that match the fixed CPA, you pay for conversions/actions.* *For qualified campaigns

29. Dynamic Pricing Illustrated Every impression priced to reflect the correct value to each advertiser, giving advertisers the ability to buy impressions across inventory while meeting backend ROI goals

30. Trusted Brand and Carefully Selected Publisher Partners Highest standards of partner quality One of the most trusted brands on the web Built trust with users with controls such as Ad Interest Manager Source: 2010 Edelman Trust Barometer Copyright ©2010 Yahoo! Inc. All Rights Reserved.

31. Expert Team Helping Your Campaigns Perform Their Best Industry Leading Expertise Collaboration and Strategy Insights and Results

32. 21 Yahoo! Network Plus Complements a Yahoo! Premium Display Buy Primary Goal: Branding High Reach Custom programs Yahoo! Premium Display and Yahoo! Network Plus Primary Goal:Performance ROI focused Retargeting Yahoo! Network Plus Search

33. We Can Use Yahoo! User Attribute and Intent Based Data to Find Your Audience Awareness Attribute Based Targeting Engagement Intent Based Targeting Search Retargeting Action / Conversion Personalized Retargeting Personalized Retargeting

34. Partner with Yahoo! Network Plus toPower Your Performance Reach your target audience at scale on Yahoo! Network Plus, a safe environment where millions engage daily with rich, quality content on one of the largest ad networks. Smarter spending, optimization technologies and an expert human touch combine to deliver your performance marketing objectives.

35. Yahoo! Network Plus is using to Power Your Performance Thank You [ AE Name ] [ AE Email and phone number]

36. APPENDIX: Case Studies

39. Vivid Seats Case Study: Conversion Results 349% more post-view conversions than other personalized retargeting vendor Results may vary.

40. Vivid Seats Case Study: Incremental Lift Results 100% more incremental view-based conversions than the PSA group Results may vary.

41. Yahoo! Case Study: Travel Clients In 2010, travel clients implemented Personalized Retargeting to improve conversion and CTR rates. Yahoo! Internal Data, 2010. Results may vary.