Instead of building enterprise applications from the ground up time after time, what if you could assemble apps from a huge library of reusable, well-defined components without writing a single line of code? With the Lightning App Builder anyone in your company can combine custom and off-the-shelf Lightning Components to assemble beautiful apps visually. In this webinar, you will: :: Get introduced to the Lightning App Builder :: See how quick actions make your apps more interactive :: Learn how to deploy Lightning apps to the Salesforce1 Mobile App Key Takeaways :: Anyone can build apps - without writing code :: Lightning App Builder leverages re-usable Lightning Components :: Lightning Apps fit seamlessly into the Salesforce1 Mobile App :: Combine Lightning App Builder with Lightning Process Builder to automate business processes in your app Intended Audience :: Salesforce Developers and Admins.

1. Build Apps Visually with
Lightning App Builder
March 18, 2015

2. Peter Chittum
Developer Evangelist
@pchittum
Eric Jacobson
Sr. Director, Product Management

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking
statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves
incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements
we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended
July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. Agenda
 Welcome & Kick-off
 Salesforce1 Lightning Overview
 Lightning App Builder In Depth
 Q & A

5. Lightning
Overview

6. Organizations Struggle To Build Custom Mobile Apps
Mobile
apps are
critical
Mobile
apps
deployed
App Gap
Less than ½
have deployed
apps
Complexity of form factors
Limited number of developers
Multiple operating systems
Multiple platforms

7. Traditional app development is slow
Custom
development
Connect to
Data Sources
Code Business
Processes
Build
App
user iteration
user iteration
Developers can not keep up with Business needs

8. Salesforce1 Lightning: The Fastest Way To Build Apps
New release of the Salesforce1 Platform

9. Lightning App Builder
Drag & Drop
Build with standard, custom &
partner Lightning Components
Any Device
Design apps for every screen
from one canvas
Now anyone can build apps faster

10. What can I build?
 Single Page Applications
– Drill down to existing standard pages
– Expose Global Actions for more interactivity
 Dashboard-style Applications
Sales Leaderboard
 “Point” Applications to solve a particular task
Upload expense receipt

11. Apps in Salesforce1 Mobile

12. What’s in an App?
Lightning
PageLightning
Components
Global Actions

13. Responsive Design
 Single Lightning Page for
multiple devices
 Templates define layout
behavior by rearranging
regions
 Spring ‘15 supports
Phone and Tablet

14. Components are the
“building blocks” of
an application

15. Standard Components
Built by Salesforce
Custom charts Data entry tools Custom data layout Dynamic maps
Left nav Publisher bar Feed items
Tasks
Sliders Multi-view charts
Pass/Fail
Custom Components
Built by customer developers
AppExchange Components
Built by Partners
Lightning Components

16. Standard Components for App Builder
 Filter List
 Recent Items
 Report Chart
 Rich Text
 Visualforce Page
 More components to be added over time

17. Demo: Lightning
App Builder

18. A Sneak Peek

19.  Desktop support
 Integrated Component Exchange
 Pages for Record Viewing/Edit
 Multiple Page Applications
 Branding and Visual customization
App Builder Roadmap

20. #lightningdevweek

21. Next Steps

22. http://developer.salesforce.com/calendar
• Lightning App Builder
• Lightning Component Framework
• Lightning Process Builder
• Lightning Connect
Lightning Deep Dive Webinars

23. Try out the App Builder Developer Beta!
http://bit.ly/lightning-org
Use this link to create a new Spring ‘15 Developer
Edition (DE) org with App Builder enabled
For Production orgs, ask your AE to nominate you
for the Pilot program.

24. Questions?
Success Community Chatter Groups
▪ Official: Lightning App Builder

25. Pave Your Own Trail
http://developer.salesforce.com/trailhead

26. Thank You