The document provides guidelines for vendors on the Indian Gifts Portal to help improve the usability of product listings. It emphasizes the importance of high-quality product images and outlines rules for images, including using multiple images to show the entire product from different angles and in sufficient resolution. Common mistakes like showing multiple products or views in one image are also highlighted. Following the image guidelines will allow users to easily browse products and make purchase decisions.

1. Usability
Ma+ers!
Indian
Gi3s
Portal
Increasing
Findability
Step
2:
Product
Style
Guide
-­‐
Apparel
Easy
to
follow
guidelines
that
allow
vendors
to
enter
the
right
kind
of
informaGon.
Follow
the
style
guide
to
ensure
consistency
on
the
site.
The
user
will
find
it
easier
to
browse,
find
and
buy
what
he
is
looking
for.

2. ‘Ishin’
Off
White
Faux
George+e
Saree
with
Pink
Brocade
Border
-­‐ This
Faux
George+e
casual
wear
Sare
has
a
brocade
golden
and
pink
border…
More
Info
Rs.
2,495
/-­‐
Product
Details
For
Worldwide
Delivery
To
be
delivered
from
India
Calculate
Delivery
In
Stock
–
1
Pair
le3
Buy NOW
Material
Faux
George+e
QuanGty
Saree
(6.3
Mts)
&
UnsGched
Blouse
(1.25
Mts)
Free
Size

3. Bagru
Print,
DhoG
Angrakha
in
Floral
Lime
Green
&
Yellow
-­‐ This
pure
co+on
DhoG
Angrakha
made
in
a
tradiGonal
Rajasthani
pa+ern
…
More
Info
Rs.
2,495
/-­‐
Product
Details
For
Worldwide
Delivery
To
be
delivered
from
India
Calculate
Delivery
In
Stock
–
1
Pair
le3
Buy NOW
Material
Pure
Co+on
QuanGty
DhoG
25”,
Angrakha
22”,
Chunni
16”
6
yrs
7
yrs
Color
OpGons
Green
&
Yellow
Black
&
White
Black
&
Orange

4. Product
Image(s)
Product
Images
are
the
only
sensory
clue
to
how
the
products
looks
and
feels.
Remember
it’s
the
most
important
factor
in
making
product
purchase
decisions.

5. Product
Images
are
the
most
browsed
item
on
a
product
page.
Make
them
count.
40%
online
shoppers
avoid
a
purchase
due
to
lack
of
images
&
poor
usability
Nearly
half
(48%)
of
customers
would
not
make
a
sale
if
there
was
only
one
product
image
available
on
a
product
page.
The
above
images
are
a
reflec0on
of
how
the
consumer
browses
your
product
page.
No0ce
that
the
images
have
the
most
a;en0on

6. Image
Rules
Required
-­‐
Dos
• Use
simple
and
clean
backgrounds
that
do
not
distract
from
the
product.
• Create
images
with
at
least
800
pixels
on
the
short
side.
This
enables
the
zoom
funcGonality
properly.
• Show
the
enGre
product.
The
product
should
occupy
at
least
80%
of
the
image
area.
• Mannequins
&
Models
are
allowed
and
encouraged
but
as
long
as
only
the
product
is
being
showcased.
Prohibited
–
Don’ts
• Borders,
watermarks,
text,
or
other
decoraGons
• Avoid
using
images
which
are
less
than
400
pixels.
• Image
file
should
not
be
more
than
4
MB.
• Other
products,
items
or
accessories
that
are
not
part
of
the
product
lisGng;
only
include
exactly
what
the
customer
is
buying.
• If
the
mannequin
is
wearing
the
product,
the
rest
of
his/her
clothing
should
be
complimentary
but
should
not
take
away
the
user’s
a+enGon
from
the
main
product.

7. Good
PracGces
to
Follow
• Include
at
least
3
product
images
if
possible.
– One
Front
view
of
a
mannequin
wearing
the
product.
– One
back
view
– A
close
up
view
of
the
cloth,
lace,
bu+ons,
collar,
neck
or
other
disGnguishing
features.
– (opGonal)
If
other
colors
are
being
showcased
within
the
same
product,
there
should
be
at
least
one
image
of
each
of
the
color
samples
• Zoom
FuncGonality
When
you
submit
an
image
of
at
least
300
dpi,
customers
can
zoom
in
on
your
product
image
on
the
detail
page.
This
provides
a
detailed
look
at
your
product
and
may
reduce
returns
and
negaGve
feedback.

8. Dos’
-­‐
Sample
Image(s)
Do’s
The
Main
image
is
a
front
view
of
the
model
wearing
the
product.
Side
View
Back
View
Close
Ups
The
more
images
you
have
of
a
product,
the
more
Gme
the
user
spends
on
it.

9. Common
Image
Mistakes
• Using
images
that
only
show
product
packaging.
• Using
single
images
that
show
mulGple
views
of
the
same
product.
You
must
use
separate
alternate
images
to
show
other
views.
• Using
images
that
are
drawings
or
otherwise
not
photographs
of
actual
products.
• Using
images
that
show
mulGple
pieces
of
the
product
in
different
colors.
Use
the
extra
images
provided
to
showcase
different
colors

10. Don’ts
-­‐
Sample
Image(s)
Different
colors
of
the
product
in
the
same
image
Not
an
image
but
a
sketch
of
the
product.

11. MulGple
views
of
the
product
in
the
same
image.
Don’ts
–
Sample
Image

12. Naming
ConvenGon
The
product
name
is
like
the
ambassador
that
stands
in
search
results
to
guide
buyers
to
the
page.

13. Naming
ConvenIon
Branded
&
Non-­‐Branded
Products
Heading
Branded
Products:
‘[Brand
Name]’
+
[Work/Style/
Design]
+
[Gender/Age
ClassificaGon
(opGonal)]
+
[Color/Print/Both]
+
[Material]
+
[Item]
+
[OpGonal
DisGnguishing
factor]
Non
Branded
Products:
[OpGonal
DisGnguishing
Factor]
+
[Color/Print/Both]
+
[Gender/Age
ClassificaGon
(opGonal)]
+
[Material]
+
[Item]
+
[Work/Style/Design]

14. What’s
a
‘DisGnguishing
Factor’?
Geometric
Print,
Faux
George+e
Saree
in
Parrot
Green
with
a
Pink
Silk
Border
Full
Lucknawi
Chikan
Work,
So3
Co+on
Men’s
Kurta
in
Brick
Red
Since
‘Full
Lucknawi
chikan
work’
is
a
disGnguishing
factor
and
work
as
well,
we
will
omit
that
from
the
rest.
‘Full
sleeved’
is
a
disGnguishing
factor.
Pink
Silk
Border
is
a
disGnguishing
factor
Imagine
there
are
10
similar
Kota
Doria
Sarees-­‐
there
is
at
least
one
design
aspect
or
a+ribute
that
disGnguishes
each
Saree.
Full
Sleeved,
Round
Neck,
SyntheGc
Black
KurG
with
Silver
Embroidery

15. More
Samples
‘Art’
Sleeveless,
Black
Net
Ladies
Suit
with
Golden
Thread
Embroidery
–
With
Dupa+a
‘Peter
England’
Men’s
Formal
Shirt
–
Co+on,
Maroon
‘With
Dupa+a’
is
a
disGnguishing
factor
as
is
‘Golden
thread
embroidery’.
Both
Co+on
&
Maroon
are
disGnguishing
factors
here
so
they’ve
been
omi+ed
from
the
middle.

16. Remember:
Name
=
Headline
• The
Name
must
be
no
more
than
10
words
in
length.
80
Characters
is
the
Max
Limit.
• Do
not
use
ALL
CAPS
• Capitalize
the
first
le+er
of
each
word.
Do
not
capitalize:
– ConjuncGons
(and,
or,
for)
– ArGcles
(the,
a,
an)
– PreposiGons
with
fewer
than
five
le+ers
(in,
on,
over,
– with,
etc.)
• If
any
of
the
elements
menGoned
in
the
Naming
ConvenGon
does
not
apply
to
your
product
or
it
is
not
important,
it
can
be
omi+ed.
• It
should
be
comfortable
to
read,
easy
on
the
tongue.
Think
of
what
you’d
call
this
in
a
shop.

17. DescripGve
Words
• Feel
free
to
add
other
descripGve
words
that
will
set
your
product
apart
from
others
in
any
part
of
a
name.
• Refrain
from
adjecGves
like
‘Excellent,
BeauGful,
Elegant…’
these
offer
no
value
to
the
user.
• Instead
try
to
add
words
that
describe
a
product
a+ribute
like
‘Hand
Embroidered,
Intricately
woven,
So3
Co+on…etc’

18. How
to
include
your
Brand
Brand
informaGon,
when
applicable
and
recognizable,
allows
customers
to
discover
products
via
Search
and
other
site
placements.
So
be
sure
to
include
the
brand
name
in
recognizably
branded
products,
especially
when
the
customer
may
come
to
the
site
searching
for
your
brand.
“Brand
(DefiniIon)
• A
unique
and
idenGfiable
symbol,
associaGon,
name
or
trademark
which
serves
to
differenGate
compeGng
products
or
services
• A
name
used
to
disGnguish
one
product
from
its
compeGtors;
it
can
apply
to
a
single
product,
an
enGre
product
line,
or
even
a
company
• A
name
or
symbol
used
to
idenGfy
a
seller's
goods
or
services,
and
to
differenGate
them
from
those
of
compeGtors
Example:
Peter
England,
Biba,
Reebok
but
not
‘Meenakshi’
unless
it
is
a
recognizable
brand.
“

19. WriGng
Product
DescripGons
Think
about
the
quesGons
asked
by
users
in
a
shop
when
buying
the
product.
The
answers
to
those
quesGons
must
lie
on
the
product
info
page.

20. Product
DescripIons
• Product
DescripGons
can
be
anywhere
between
500
&
3000
characters.
• Make
sure
you
make
bullet
points
of
the
salient
characterisGcs
of
your
product.
• Describe
the
major
product
features
and
list
product
informaGon
like
used-­‐for
and
style
• Keep
it
short,
but
include
criGcal
informaGon
• Include
accurate
care
instrucGons
and
warranty
informaGon
• The
individual
words
of
the
Product
Name,
A+ributes
and
Brand
are
automaGcally
included
while
searching
and
do
not
need
to
be
repeated
in
the
product
descripGon

21. Product
DescripIons
=
Searchable
Product
• Describe
the
five
key
features
you
want
customers
to
consider,
things
that
may
set
it
apart
from
other
products.:
(e.g.
Size,
Age
appropriateness,
Type
of
work
or
Fabric
used,
or
Type
of
style
are
all
searched
for
terms)
• Try
to
answer
all
queries
that
a
buyer
might
have
about
the
product.
Details
of
work
or
sGtching,
Quality,
Durability
are
good
answers
.
(eg.
Free
Size,
Vintage,
Water
Proof,
Designer,
Reversible
etc.)

22. Samples
of
Bullet
Points
Type
of
Info
Related
Text
Place of Origin
Made in USA; Imported; Made in China
Care Instructions
Machine wash warm, tumble dry; Dry clean only; Hand
wash, hang to dry
Fit
Slim fit; Authentic fit - not too fitted, not too loose
Dimensions
Tapered leg with 16 1/2" leg opening
Specific product
benefit
Interior security pocket; Smoothes and slims entire
waistline; Radial sleeves for easier arm movement

23. Product
DescripGon
-­‐
Do’s
&
Don’ts
• Begin
each
bullet
point
with
a
capital
le+er
• Write
with
sentence
fragments
and
do
not
include
ending
punctuaGon
i.e.
all
sentences
must
be
without
(.)
at
the
end.
• Do
not
include
promoGonal
and
pricing
informaGon
• Do
not
include
shipping
or
company
informaGon.
• The
descripGon
helps
customers
evaluate
a
product,
so
any
non-­‐product-­‐specific
informaGon
can
distract
from
a
customer’s
purchase
decision

24. Sample
:
Good
Product
DescripGon.
• This
Bollywood
Replica
Lehenga
was
worn
by
Mallaika
Arora
on
her
visit
on
the
Marrakesh
InternaGonal
Film
FesGval
• This
designer
Net
&
Velvet
Lehenga
in
Beige
and
Mehandi
Green
can
be
shown
off
at
Weddings
and
other
formal
funcGons.
• The
Dupa+a
is
beige
net,
heavily
embroidered
with
flowers
and
edged
in
red
&
white
lace
and
moss
green
velvet.
• The
unsGtched
fabric
for
this
lehenga
comes
pre-­‐prepared
and
just
has
to
be
sGtched
together
in
your
size
for
the
perfect
fit.
Keywords
Embedded
in
the
Product
DescripIon:
• Bollywood
Replica
• Mallaika
Arora
• Film
FesGval
• Beige,
Moss
Green,
Mehandi
Green.
• Net,
Velvet
• UnsGtched
• Pre-­‐prepared
• SGtch
in
your
size
• Designer

25. Sample:
Product
DescripGon
Don’ts
The
material
of
saree
is
faux
chiffon
and
the
total
length
of
saree
is
6.3
meters
including
unsGtch
blouse
piece.
The
Length
of
the
saree
is
already
there
in
the
‘Size’
column.
It
does
not
need
to
be
menGoned
here.
Missing
Keywords:
Off
white,
red
brocade,
pink
border.
our
feet
give
us
the
freedom
to
explore
the
world.
Only
few
people
know
how
to
walk
freely.
The
qualificaGons
include
a
will
to
walk
and
an
ayre
with
aytude.
Pulpypapaya
wants
you
to
celebrate
your
freedom
with
this
tee(
Your
ATTIRE
WITH
ATTITUDE).
So,
travel,
explore
and
"BE
FREE".
The
graphic
of
the
Tee
here
is
the
most
important
part.
It
is
alluded
to
but
not
given
any
priority.
The
rest
is
simply
rhetoric,
unnecessary
and
distracGng.
MenGoning
Brand
names
in
product
descripGons
is
a
‘No
No!’
Missing
Keywords:
Suitable
for
College
/
Friday
Dressing.

26. Other
A+ributes
Size,
Color
/
Material,
Weight,

27. Size
-­‐ Please
use
the
following
measures
for
size
Adult
Male
Clothing
-­‐ 36,
38,
40,
42,
44
…
-­‐ 36”
Waist,
53”
Length
Adult
Female
Clothing
-­‐ XS,
S,
M,
L,
XL,
XXL
…
Baby
Clothing
-­‐ 0-­‐3
Months,
3-­‐6
Months,
6-­‐9
Months,
9
-­‐12
Months…
Child
Clothing
-­‐ 1-­‐2
yrs,
2-­‐3
yrs,
3-­‐4
yrs,
4-­‐5
yrs,
5-­‐6
yrs
…
Fabric
/
Saree
Meters
(Also
menGon
the
dupa+a
size
as
well)
Accessories
Meters
or
cms
whichever
is
applicable

28. Product
Material
-­‐ Please
menGon
the
material
with
all
its
qualiGes
-­‐ E.g.
Viscose
Velvet
Hand
woven
Intricate
Lace
Pure
100%
co+on
20%
Co+on
80%
Polyester

29. Color
OpIons
-­‐ Please
menGon
all
colors
in
exact
shades
in
separate
boxes.
E,g,
Mehandi
Green,
Sunshine
Yellow
-­‐ These
will
appear
as
opGons
for
the
user.
-­‐ In
the
alternaGve
images,
make
sure
you
upload
at
least
one
image
each
of
each
of
the
colors.

30. QuanIty
-­‐ Fill
this
up
only
if
you
have
mulGple
pieces
in
one
set.
Sample
-­‐ Set
of
2
stockings
-­‐ UnsGtched
Fabric
(5
Mts)
&
Dupa+a
(2.5
Mts)
-­‐ Saree
(6.3
Mts)
&
UnsGched
Blouse
(1.25
Mts)

31. For
More
InformaGon
• Contact
<SPOC>
for
vendor
queries
on
how
to
fill
up
form
etc.