This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social media is driving fundamental changes to digital design, function, and even the development process; as well as how brands can exploit trends like fracturization, curation, and transmedia marketing. The goal of the Third Annual Digital East is to promote forward thinking and thought leadership on digital topics. Presented by TechMedia, Digital East supports digitally-oriented activity, innovation, and the resultant economic development of the mid-atlantic region.

1. Emerging Trends in Social Media
Devon Smith, threespot
#deast12

2. Agenda
• Intro
• Trends
• Techniques
• Tools
• Q&A

3. Devon Smith threespot
www.24UsableHours.com www.threespot.com
@devonvsmith @threespot

4. Who we’re working with @threespot

5. EMERGING TRENDS
@devonvsmith

6. Fracturization

7. Niche Networks

8. Rise of the Makers

9. Brands as Curators

10. The Power of Hashtags

11. Mobile Engagement

12. An Instagram is worth
a thousand Tweets

13. Digital Meets Analog

14. Becoming Data-Centric

15. Social Media as Utility

16. EMERGING TECHNIQUES
@devonvsmith

17. Staff as Brand

18. Communications Department
as Resource

19. Data Design Content Tech
Multidisciplinary Staff

20. Guest-a-Gramming

21. Real Time Response

22. Becoming a Platform

23. Give Them Something to Do

24. Responsive (Social) Design

25. Beyond the Embedded Twitter Feed

26. Subverting Expectations

27. EMERGING TOOLS
@devonvsmith

28. Crowdbooster

29. FollowerWonk

30. Topsy

31. RowFeeder
raw data people timing content

32. Google Analytics

33. Social Advertising as
Market Research

34. Social Advertising as
Access to Data

35. Social Algorithms

36. Sticky Share Bars

37. Stylized Share Buttons

38. Mobile Photo Apps
Take photos
Instagram Hipstamatic Slow Shutter Pano
Filters & Frames
Snapseed PicFX Vintique Camera+
Combine images
Diptic PicTwo TiltShift Color Splash
Text & Movement
Phonto Quiption Photosynth Cinemagram

39. QUESTIONS?
@threespot @devonvsmith