This document discusses the reasons for adopting a DevOps approach and methodology. It outlines how business and technology environments have changed, putting pressure on development and operations teams. DevOps is presented as a way to help organizations react to these changes and deliver business value across the entire product lifecycle through practices like automation, collaboration, and continuous delivery. The document argues that DevOps can help organizations reduce costs and time-to-market while improving productivity.

1. The WHY of DevOps
Magentys Dyn DevOps Event
@DevOpsGuys
May 14

2. DevOpsGuys specialise in managing the operations
and growth of online applications on behalf of
customers.
We help our customers grow revenue and reduce risk
through our Application Management Services by
allowing you to focus on your business, not on
technology.
16 May 2014
DevOpsGuys– The Application Management Company 2

3. “It's a movement of people who think it's time for
change in the IT industry - time to stop wasting
money, time to start delivering great software, and
building systems that scale and last.”
- Patrick Debios (@patrickdebois)
16 May 2014
A little bit of DevOps WHAT, first 3

4. DevOps is an alternative model for the creation of
business value from the software development life-
cycle that encompasses a product-centric view
across the entire product life-cycle (from inception
to retirement) and recognises the value in close
collaboration, experimentation and rapid
feedback.”
- http://blog.devopsguys.com/2014/04/16/devops-organic-versus-transformational-devops/
16 May 2014
Our version of “What is DevOps?” 4

5. Why do we need to
change?
16 May 2014
Question 5

6. Why is DevOps
(part of) the answer?
16 May 2014
Question 6

7. Why
What
How
16 May 2014
Why is WHY important?
http://www.amazon.co.uk/Start-With-Why-Leaders-Everyone/dp/0241958229
7

8. 16 May 2014
Institutionalising the new approach
Consolidating improvements and producing more change
Plan for and creating quick wins
Empowering others to act
Communicating the Vision
Creating a Vision
Build a powerful guiding coalition
Establish a sense of urgency
Powered by
WHY…
Kotter’s
Change
Model
8

9. “We realized that we had to fix our
technical debt, and that we couldn’t keep
living in a sea of engineering filth”
- Michael Rembetsy, Etsy
16 May 2014
Why = Emotional Needs
http://itrevolution.com/one-of-the-best-devops-talks-on-it-transformation-continuously-deploying-culture-by-rembetsy-and-mcdonnell-
velocity-london-2012/
Emotive language
powered by WHY…
9

10. Why do we need to
change?
16 May 2014
Question 10

11. 16 May 2014
http://hbr.org/2012/11/accelerate/ar/1
“The hierarchical structures and organizational
processes we have used for decades to run and
improve our enterprises are no longer up to the
task of winning in this faster-moving world”
11

12. 16 May 2014
http://www.stratabridge.com/2012/01/the-growth-control-paradox/rate-of-change-jack-welch/

13. Rates of Software Deployments
300 Deployments / Year
50-60 Deployments / Day
10+ Deployments / Day
Every 11.6 seconds
http://www.slideshare.net/grabnerandi/london-web-perfugperformancefocuseddevopsfeb2014
16 May 2014
13

14. A lots happened in the IT world…
2001
Agile
Manifesto
1989
PRINCE &
ITIL
2006 2007 2014
IBM/HP/CA/ put
“invent” DevOps
2009
16 May 2014
14

15. Moore’s Law* since 1989…
16 May 2014
212.5 = 5,792 x
* The generic “bang for your buck every 2 years” version
15

16. #1: Agile
Photo Credit: Foter
16 May 2014
16

17. 16 May 2014
Development has changed 17

18. 16 May 2014
http://pipelineconf.files.wordpress.com/2014/04/davefarley-rationaleforcontinuousdelivery.pdf
Agile works better 18

19. Agile success = pressure on Ops
16 May 2014
42% vs 14% = 3x
* The generic “bang for your buck every 2 years” version
19

20. #2: Cloud
Photo Credit: Foter
16 May 2014
20

21. 16 May 2014
Cloud Sprawl
http://musevessel.wordpress.com/2011/11/11/windborn-musings-teaming-hordes/
21

22. #3: Infrastructure as Code
Photo Credit: Foter
16 May 2014
22

23. 16 May 2014
23

24. #4: The rise of Shadow IT
Photo Credit: Source: TJJohn12, Flickr
16 May 2014
24

25. “Gartner predicts that in less
than three years, 35% of
enterprise IT expenditures will
happen outside of the
corporate IT budget.”
Shadow IT #1 25
http://www.computerworld.com/s/article/9226415/The_Upside_of_Shadow_IT?pageN
umber=1
16 May 2014

26. “Results of PricewaterhouseCoopers' Digital
IQ Survey indicate that at 100 of the
companies PwC ranks as
"top performers," IT controls less than
50% of corporate technology
expenditures.”
Shadow IT #2 26
http://www.computerworld.com/s/article/9226415/The_Upside_of_Shadow_IT?pageN
umber=1
16 May 2014

27. 16 May 2014
Photo Credit: RealAlexJones via Compfight cc

28. So WHY DevOps then?
OK, things are screwed but why is DevOps the answer
16 May 2014
28

29. 16 May 2014
Empirical Evidence…
http://blogs.ca.com/innovation/2013/09/13/go-big-on-devops-to-go-big-on-business-value/
29

30. 16 May 2014
The Best save money 30

31. 16 May 2014
The DevOps Model
• Hearts & Minds
• Embrace ChangeCulture
• CI/CD/
• “Infrastructure as Code”Automation
• Focus on producing value for the end-user
• Small batch sizesLean
• Measure everything
• Show the improvementMetrics
• Open information sharing
• CollaborationSharing
31

32. • The Business and Technical environment has changed
• Time-to-Market is a key competitive advantage
• We need new IT models to react to these changes
DevOps offers a new way of delivering
business value across the product lifecycle
16 May 2014
In Summary… 32

33. 16 May 2014
http://potus98.wdfiles.com/local--files/wiki:devopsdays2012/DevOpsDays-BluesBrothers-F.jpg
33

34. Thank You
That’s all folks 34
16 May 2014

35. 16 May 2014
35

36. • 24 x 7 Application-Centric web
operations
• DevOps Transformation &
Training
• Continuous Delivery
implementation
• Infrastructure Automation &
“Infrastructure as Code”
• Application Performance
Management
• AppDynamics Implementation &
Consultancy
• Web Performance consulting
• Web monitoring
• Load Testing
• Test Automation and scripting
• JetBrains Product Implementation
& Consultancy
• Octopus Deploy implementation
Our service portfolio 36
16 May 2014

37. • James Smith (@TheDevMgr) • Steve Thair (@TheOpsMgr)
16 May 2014
About the Co-Founders
• 16 years of software delivery
experience.
• Proven track record
• Pizza Hut
• KFC
• Dell
• RAC
• Aviva
• Fujitsu Siemens
• Whitbread
• 25 years of IT Operations
experience.
• Proven track record
• Vodafone
• Credit Suisse Group
• IBM
• BNP Paribas
• Zurich Financial Services
• Totaljobs Group
• TSL Education
37

38. Visit us at
www.devopsguys.com
Call our team on
0800 368 7378
Email our team at
team@devopsguys.com
Contact Us 38
16 May 2014