Corporate content needs a kick in the pants

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The document discusses the need for improved governance and strategy around corporate content. It notes that many different teams and individuals are creating content in silos without coordination. This has resulted in a messy collection of technical documentation and other materials. The document argues that companies should implement an enterprise content strategy to bring governance to content creation and encourage collaboration. A dedicated content team could help standardize content and ensure it is easy to find and understand.

Tecnología Empresariales

Corporate
Content
Needs a
Kick
in the
Pants
David Farbey
24th January 2012

http://www.flickr.com/photos/mikeoliveri/6248266610/

“What’s corporate content?
We’re only fixing the website.”

Where did they come
from?
What did they do?
Where did they go
next?
...everything you need
to know...

10%

90%

http://www.flickr.com/photos/tim_ellis/26360948/

we’ve known
about the mess
for a long time

Photo by David Farbey

6
...corporate content needs
some governance...

http://www.flickr.com/photos/aldeadle/5471429140/

everyone is creating
content, all the time

www.istockphoto.com

but everyone’s
working separately

http://www.flickr.com/photos/wiccked/228099027/

and ignoring
everyone else

http://www.flickr.com/photos/birdwatcher63/5367727228/

even when there’s
a style guide
Photo by David Farbey

but Content Strategy is
only for websites, right?

do you have your own team?

www.istockphoto.com

tons of
technical
content

http://www.flickr.com/photos/cote/94256599/

work together and
share content

www.istockphoto.com

there are plenty
of technical
writers out
there who could
help

participants at the TCUK 2011 conference, copyright (c) Ken Hosie and ISTC, used by permission

...wading through...

http://www.flickr.com/photos/wow/638185069/

Slide by Rahel Anne Bailie,
http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-
100513225850-phpapp01-slide-5-768.jpg?1273810299

almost boundless opportunities

www.istockphoto.com

http://www.flickr.com/photos/mikemcilveen/6027330091/

 David Farbey
 @dfarb
Thank you  david@farbey.co.uk
 http://www.farbey.co.uk

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Corporate content needs a kick in the pants

1. Corporate Content Needs a Kick in the Pants David Farbey 24th January 2012 http://www.flickr.com/photos/mikeoliveri/6248266610/

2. “What’s corporate content? We’re only fixing the website.”

3. Where did they come from? What did they do? Where did they go next? ...everything you need to know...

4. 10% 90% http://www.flickr.com/photos/tim_ellis/26360948/

5. we’ve known about the mess for a long time Photo by David Farbey

6. 6 ...corporate content needs some governance... http://www.flickr.com/photos/aldeadle/5471429140/

7. everyone is creating content, all the time www.istockphoto.com

8. but everyone’s working separately http://www.flickr.com/photos/wiccked/228099027/

9. and ignoring everyone else http://www.flickr.com/photos/birdwatcher63/5367727228/

10. even when there’s a style guide Photo by David Farbey

11. but Content Strategy is only for websites, right?

12. do you have your own team? www.istockphoto.com

13. tons of technical content http://www.flickr.com/photos/cote/94256599/

14. work together and share content www.istockphoto.com

15. there are plenty of technical writers out there who could help participants at the TCUK 2011 conference, copyright (c) Ken Hosie and ISTC, used by permission

16. ...wading through... http://www.flickr.com/photos/wow/638185069/

17. get a sponsor www.istockphoto.com

18. Slide by Rahel Anne Bailie, http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle- 100513225850-phpapp01-slide-5-768.jpg?1273810299

19. almost boundless opportunities www.istockphoto.com

20. http://www.flickr.com/photos/mikemcilveen/6027330091/  David Farbey  @dfarb Thank you  david@farbey.co.uk  http://www.farbey.co.uk

Corporate content needs a kick in the pants

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