"Looking for Information Vacuums" - Social Media and Countering Disinformation. Presented at the NATO STRATCOM Conference, Split, Croatia, 07 October 2014.

1. @InfoOpsHQ

2. @InfoOpsHQ
"Looking for Information
Vacuums"
07 October 2014
for
NATO STRATCOM Conference.
Split,
Croatia.

3. @InfoOpsHQ
The views expressed by David during the following
presentation
DOES NOT IN ANY
WAY
reflect the views of the:
United Kingdom,
United Nations,
any National Governments,
NATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).

4. @InfoOpsHQ
Who am I?
Digital Storyteller
Thought Leader
Change Agent
Social Media Trainer
Digital Native

5. @InfoOpsHQ

6. @InfoOpsHQ
To be Successful in the
(Digital)
Social Domain.
Transparency =
Believability =
Credibility

7. @InfoOpsHQ
Countering Dis-
information.
1. It’s not enough to be socially active once a crisis
emerges.
2. You need to have a voice beforehand.
3. NARRATIVE is the key.
4. A constant voice.

8. @InfoOpsHQ
Audience Segmentation is critical.
It’s not a “one size fits all” approach anymore!
Targeting with a long term view.

9. @InfoOpsHQ
You need to be
ENGAGING
in your new AO via social and regular
communications
BEFORE
you deploy on the ground.

10. @InfoOpsHQ
Plan Social Media
as an integral piece of your
full spectrum model
just as you would
with
Info Ops and PSYOP.

11. @InfoOpsHQ
Countering Dis-information
requires:
Geographic,
Cultural,
Psycho-social
and
Demographically nuanced,
ENGAGEMENT.

12. @InfoOpsHQ
Only through ongoing, long term broadcast on social
will the
NARRATIVE
stand up to insurgencies and terrorists.

13. @InfoOpsHQ
IMHO

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IS's flood of social rhetoric worked only because
they filled an information vacuum.
-
There was no other voice there.
No Coalition force was occupying the space.

15. @InfoOpsHQ
Narrative is key.

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The NARRATIVE must be:
Pre-existing,
Audience segmented,
Targeted.

17. @InfoOpsHQ
The NARRATIVE
Fills the space to a degree where any attempt at
incursion is easily identified early on and
combatted with an arsenal of Social/Cyber
networking tools.
(Apps, bots, hacks, whatever your weapon of
defence)

18. @InfoOpsHQ
In a Nutshell.
When conducting your
Information Battle-space Estimate.
Look for the Information
Vacuums

19. @InfoOpsHQ
Any Questions?

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twitter.com/infoopshq
facebook: InfoOpsHQ
email: david@infoopshq.com
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