When your organization needs to break through the competitive political landscape of the nation’s capital, there is no more cost-effective way to reach a large audience of legislators, members of the administration and other top U.S. government decision-makers than The Washington Diplomat—the publication relied on by these officials for the latest in international, political and diplomatic coverage. For over a decade, our respected publication has penetrated the main spheres of influence in Washington: Capitol Hill, the White House and the U.S. political system, in addition to all of the embassies and international institutions that make up this global center of power. With a marketing campaign in The Washington Diplomat, we can get your organization in front of 110,000 decision-makers who can significantly benefit your cause. As you may know, The Washington Diplomat is the independent flagship publication of the vast international community in D.C. You are guaranteed to reach an elite set of demographics that includes all foreign embassies, the United Nations in New York, as well as the World Bank, IMF, Inter-American Development Bank, State Department, Capitol Hill, the White House, Federal Departments and Institutions, Fortune 500 companies and more than 600 locations within Washington, D.C., Virginia, Maryland and New York. Advertising in The Washington Diplomat will expose your organization to our readers, who make up the greatest center of power in the world.

1. media kit
2011

2. THE WASHINGTON DIPLOMAT
Established in 1994, The Washington Diplomat is an other people of influence, such as U.S. congress-
independent monthly newspaper with a readership men and heads of state. The Washington Diplomat
of more than 100,000* that also offers incisive news stories on the latest
A World of News and Perspective ■ INSIDE: LUXURY LIVING
SPECIAL SECTION includes the more than 180 developments in international affairs, business,
LIVING
■ VOLUME 17, NUMBER 06 ■ WWW.WASHDIPLOMAT.COM
Up
■ JUNE 2010 embassies in Washington, the media, diplomacy and other timely topics.
ASIA EUROPE PEOPLE OF WORLD INFLUENCE
Hope for Reconciliation
On Korean Peninsula
Sinks to New Lows
Ten years ago, when we profiled
Sister’s Love
Goes Global D.C., as well as all major fed- Other regular features include the appointments
Seoul’s ambassador in Washing-
To Wipe Out
eral government institutions, section, which tracks the comings and goings
ton, it was a time of great opti-
mism on the Korean Peninsula,
so it was only fitting that our
cover read “Melting 50 Years of Breast Cancer
Ice.” A decade later, not only has
the ice not melted, but North- Nancy G. Brinker,
South relations appear to have former U.S. chief
the Foreign Service, private of diplomats, and
gone into a deep freeze. PAGE 6 of protocol, has
returned to lead
Susan G. Komen
for the Cure — the
organization she founded in 1982
corporations and the inter- Diplomatic Spotlight,
to stamp out breast cancer —
taking her revolutionary cancer
campaign on a global scale as she
DIPLOMACY continues to honor the promise A World of News and Perspective ■ LUXURY LIVING
she made to her big sister Suzy SPECIAL SECTION
At Nuclear Talks, three decades ago. PAGE 4
national community at large. which offers a glimpse
Progress and Plenty
Of Finger-Pointing LIVING
At the Nuclear Non-Proliferation DIPLOMATIC SPOUSES
Treaty review conference in
2005, failure was evident almost
from the outset. This year the
Argentine Wife ■ VOLUME 17, NUMBER 3 ■ WWW.WASHDIPLOMAT.COM ■ MARCH 2010
Splits Her Time
GREEK into the Washington social UNITED ARAB EMIRATES
picture looks less bleak, although MIDDLE EAST
many familiar gripes have once
again exposed fundamental rifts
between the world’s nuclear
But Not Devotion Iraqis Go To Polls,
haves and have-nots. PAGE 9 Anabelle Sielecki,
But Kurds, Arabs
ODYSSEY
wife of Argentine Remain Divided
culture
As the flagship newspaper scene.
Ambassador Héctor The results of Iraq’s election
this month will lay the frame-
Timerman, splits
work for relations between
her time between Baghdad and the regional
“Most Greeks understand that we have reached a point Buenos Aires and government in Kurdistan,
of no return,” says Greece’s candid ambassador, Vassilis Washington to stay close to her which will try to address
deep-seeded fissures that
Kaskarelis, in an exclusive interview, as he urges his country-
of the diplomatic community,
daughters and keep a close eye have split Iraqi Arabs and
men to confront Greece’s dysfunctional economy head-on to on her architecture and wine Kurds for decades. PAGE 6
transform their society and stabilize the continent. PAGE 13 ventures back home. PAGE 31
VSA Proves What’s ADVERTISEMENT
Possible With Art
we are the only publication In its monthly culture
Ability — not disability — is the
theme of a massive showcase of
artistic achievement and what it
can overcome. PAGE 30
in the nation’s capital able section, The Washington
DIPLOMACY
U.S. Envoy Says
OAS Must Become
MIRACLE OR MIRAGE?
Leaner, Meaner
The new U.S. representative
to reach this highly targeted and lucrative Diplomat highlights area
to the Organization of
American States says it’s
high time for the bureau-
cratic behemoth to refocus, Dubai’s meteoric rise and equally spectacular islands and soaring skyscrapers, his coun-
reorganize and regain its fall stunned the world last year, but Ambassador try’s long-term economic strategy to limit
relevance as a defender of
democracy. PAGE 12 Yousef Al Otaiba of the United Arab Emirates its oil dependence is not only down to
market. events with reviews rang-
says that beyond the glitzy artificial palm-shaped earth, but downright necessary. PAGE 17
culture PEOPLE OF WORLD INFLUENCE DIPLOMATIC SPOUSES
U.S. Interests Lie America, Arab League:
ing from art and photogra- At Home, Not Abroad
Andrew Bacevich, a Vietnam and Gulf War vet, believes the
U.S. must address its problems at home instead of embarking
Roller-Coaster Relations
Nevine Hassouna and her husband team up
to increase American understanding of the
on imperialist interventions abroad. PAGE 4 Arab League’s 22 member states. PAGE 35
Each issue regularly features in-depth, exclusive phy exhibits to film,
Wealthy Welsh Sisters ADVERTISEMENT
Shared Artistic Riches
Instead of partying, the
Davies heiresses imparted
a stunning art collection
interviews with foreign ambassadors as well as theater and dining.
to the world. PAGE 34
*Readership estimates compiled from 2009 CVC Circulation & Readership Study data
2 2011 WASHINGTON DIPLOMAT MEDIA KIT

3. WASHINGTON D.C.
Washington, D.C., is one of the most vibrant and cul-
turally diverse cities in the world. It is also undeniably
one of the world’s greatest centers of power.
With 8.1 million residents, the combined Greater
Washington-Baltimore region ranks as the 33rd
largest metropolitan area
in the world.
One of the most important
economic forces driving
this city is international
business, which, along with the federal
government, is a core industry found
in the nation’s capital.
A major component of the city’s interna-
tional business is the more than 180 foreign
embassies throughout Washington, D.C.,
which pump millions of dollars into the
local economy.
2011 WASHINGTON DIPLOMAT MEDIA KIT 3

4. EDITORIAL HIGHLIGHTS
• One-on-one interviews with foreign
ambassadors
• Articles examining international affairs,
politics, trade, business, U.S. foreign
policy, diplomacy, law, media and
current topics
• Appointments, World Holidays and
Diplomatic Spotlight sections
• Culture section featuring reviews in art,
photography, theater, film, dining and
more, as well as events listing and foreign
film cinema calendar
• Industry-targeted special sections
including Hotels, Medical, Luxury Living,
Education and more
4 2011 WASHINGTON DIPLOMAT MEDIA KIT

5. DISTRIBUTION & CIRCULATION
The Washington Diplomat is distributed free to more than 600 locations in Washington, D.C.,
and the surrounding metro area including:
• All foreign embassies in Washington, D.C. totaling more than 180
• Capitol Hill • The White House • U.S. Department of State
• International Monetary Fund (IMF) • U.S. Department of Defense • The World Bank Group
• The United Nations in New York • Inter-American Development Bank (IDB)
• Several Fortune 500 company headquarters including Coca Cola and GE • Business councils
• National Institutes of Health (NIH) • Organization of American States (OAS)
• Think tanks and political research organizations • Universities and colleges throughout the Washington region
• Pan-American Health Organization (PAHO) • International nonprofit organizations
• Hotels in Washington, D.C., and the surrounding metro area • Hospitals and major medical centers across the nation
2011 WASHINGTON DIPLOMAT MEDIA KIT 5

6. IMPACT OF EMBASSIES
The total economic impact of Greater Washington’s interna- The presence of Washington’s embassies also serves as a
tional economy was $41.4 billion in 2005, from which more galvanizing force within the international business communi-
than $9 billion stems from employment at international insti- ty. These missions generate country-to-country business
tutions such as embassies and the World Bank. The total opportunities, attract international visitors, establish valuable
employment effect of business and political contacts, and are concentrated near
the region’s interna- major federal and con-
tional economy is gressional institutions
nearly 280,000 jobs and for even greater reach
$14.4 billion in wages.* into the city’s centers of
influence.
The financial impact of
international business Embassies in Washing-
reflects a wide range ton are a point of con-
of activities by interna- tact with the world. Nations rely on these institutions to
tional organizations, promote their business and financial interests, so for anyone
businesses, associa- looking to do business on a
tions, students, tour- global scale, there are few
ists, domestic compa- other avenues as profitable
nies that serve international clients and of course or as centrally located as
embassies and the services provided by their foreign the Washington embassy
governments. market.
*Based on a 2006 study by the Greater Washington Initiative
6 2011 WASHINGTON DIPLOMAT MEDIA KIT

7. PROFILE OF OUR READERS
The Washington Diplomat reaches the most influ- Our surveys consistently show the readership to be at the top of their
ential decision makers and powerbrokers in the field in income, education and economic spending in the community,
nation’s capital. Highly educated and highly con- and The Diplomat is one of the best venues for anyone looking to tap
nected, this readership consists not only of ambas- into this highly targeted and lucrative audience.
sadors, dignitaries, diplomats and other high-level
foreign officials, but also key players in the U.S.
• 59% of readers keep The Washington Diplomat for one month or more
government, including Capitol Hill, the White
House, Defense Department and State Department,
• 70% purchase products or services from ads seen in The Diplomat
as well as the heads of major corporations and
international agencies.
• 70% of Diplomat readers are between the ages of 25-54
• 61% have a combined annual household income of more than $100,000
• 33% have a combined annual household income of more than
$150,000 (almost double the local average)
• 91% graduated from college
• 48% completed post-graduate studies (almost double the local average)
• Study conducted by the Circulation Verification Council (CVC), 2009
2011 WASHINGTON DIPLOMAT MEDIA KIT 7

8. ADVERTISING WITH THE DIPLOMAT
Some of the advertising vehicles we offer include: Some of our current or past advertisers include:
• Air France • Kennedy Center
• Display Advertising
• American University • Lockheed Martin
• BMW North America • Long & Foster Real Estate
• Industry-Specific
• British Airways • Marathon Hess Corporation
Special Sections
• Budget Rent-A-Car • Marriott Wardham Park
• Web Advertising • Capital Hotels • Martens Volvo
• Chevron Texaco • Mayo Clinic
• Diplomatic Pouch • Citibank • MD Anderson Cancer Center
• Conoco Phillips • Metropolitan Institute
for Plastic Surgery
• Sponsorships • DC Lottery
• Millers Furs
• Doubletree Hotel
• E-mail Blasts • Millennium UN Plaza Hotel
• Emirates Airlines
• Moore Cadillac
• Euro Motorcars
• Inserts & • Motorola
• ExxonMobil
Outserts • New York Presbyterian
• FedEx
• Qatar Airways
• Gaylord National
• Supplements • Georgetown University
• Reston Limousine
• Smithsonian
• George Washington University
• Classifieds • Sofitel Hotel
• George Washington University
Hospital • State Department Federal Credit Union
• Custom • HSBC Premier • Stohlman VW
Ancillary Items • Inter-American Development • U.S. Holocaust Memorial Museum
Bank (IDB) • USPS
• Event Sponsorships • Jaguar Warehouse • Weichert Realtors
• Johns Hopkins University • Willard InterContinental
8 2011 WASHINGTON DIPLOMAT MEDIA KIT

9. ADVERTISING GUIDELINES POLICIES
SubmiTTing ADS: • Fonts files (both screen and printer font files in SenDing fileS AS e-mAil ATTAChmenTS AgenCy CommiSSion While every effort is made to
Macintosh format) A standard agency commission have the best quality possible,
There are several ways to submit ad files to us: We request that your files be sent in one e-mail,
of 15% on gross ad space only color ads may have some
• Preferred format: PDF file sent as an e-mail attach- • Hard copy print-out of ad (Both separation and if size permits, versus mutiple e-mails. If sending
to recognized agencies. Agency imperfections.
ment (5MB size limit) composite proofs are helpful.) multiple files, consider compressing the folder using
• An accurate color proof for spot or process color compression software like Stuffit for Macintosh or must provide camera-ready
• We also accept CDs formatted for Mac as well as AD Size
ads Zip-it for PC. (Please do not use a password.) When ads. Published rates are gross
compressed files using compression software like If your camera-ready ad comes
it is necessary to send multiple emails, please mark rates. No agency commissions
Stuffit for Macintosh or Zip-it for PC. • All “working files” in a folder named “working to us in a size other than that
“1 of 2” (or the total number are paid for ads produced by
note: As the newspaper is entirely digital, we can no files” in case we need to make edits. “Working of emails sent) in the subject line along with the The Washington Diplomat. specified in your contract or is
longer accept printed “camera-ready” pages or ad file” refers to any document that contains original client name. a size different from the ad
“slicks.” There is an additional charge for film. artwork elements in a layered format like a sizes defined above, we may
CAnCellATion poliCy
Photoshop .psd or an Illustrator .ai or .eps file. Send the e-mail to: ads@washdiplomat.com and be need to re-set, float, reduce or
Final linked artwork is usually derived from the Advertiser may terminate con- enlarge your artwork, depend-
We accept the following Macintosh native software sure to copy your account representative.
“working file.” tract in writing by the 10th of ing on time constraints. Proofs
formats:
Large proofs can be sent to: the month preceding the month are not sent.
• InDesign, QuarkXPress, Illustrator, Adobe Acrobat, Color: When specifying color, save in CMYK or spot of publication. Advertiser’s rate
Photoshop. MS Word for supplied ad text only. color mode, whichever is appropriate. Please do The Washington Diplomat
is based on certain advertising liAbiliTy
NOT save in RGB format, even for photos within pdf Attn: Production Department
• You may save your files in the following formats: commitments and if those com- Advertiser shall assume full
files. Four-color spot color ads are encouraged as 12125-A Veirs Mill Road
tiff, eps or pdf. If submitting a PC file to us, it must mitments have not been met, responsibility and liability for all
requests for specific PMS or other specialty inks Silver Spring, MD 20906
be in pdf format. advertiser shall be liable for the content (including pictorial rep-
will incur an additional charge. We do not offer increased rates indicated in the
neWSpAper SpeCifiCATionS resentations and graphic art-
note: With either file format, we may not always be bleeds. Select grayscale for all black and white ads. rate card for the advertising work) of advertisements placed
able to make changes to your document. If submit- grayscale (black and white): actually run.
photos: All photos, even those embedded in pdf by the advertiser in The Wash-
ting a file in native format, all font and art files must
files, should be a minimum 200 dpi for grayscale • CT (continuous tone/photo resolution): ington Diplomat and shall
be included. All fonts should be converted to a Cancellations for premium posi-
(black and white) and 300 dpi for process color rela- 200-300 dpi assume full responsibility for
Macintosh font format and any linked artwork must tions are to be made in writing
tive to the size they appear. Photos below these • Line art: 600 dpi any claims arising therefrom
also be included. (See below for details.) 8 weeks prior to stated dead-
requirements may reproduce with lesser quality. made against The Washington
• Highlight dot: 4% line. Full payment for the inser-
Diplomat, its officers, agents
When SubmiTTing A pDf file: note: Most photos acquired directly from the Web is tion plus the premium charge
• Midtone: 35% and employees.
When making a pdf file, please be certain to “embed not recommended as they cannot be reproduced in will be enforced.
the newspaper with any substantial size or quality. • Shadow dot: 85%
all fonts” and set color to “leave color unchanged.” Advertiser hereby agrees to
Please disable any password protection and allow • Dot gain: 30% If advertising creative arrives
after stated deadline, The indemnify and hold The Wash-
editing and printing of the document in the event Text Documents: All text, preferably submitted in 4-color process: ington Diplomat harmless from
changes need to be made. Microsoft Word, should be formatted using tab Washington Diplomat will
• CT: 200-300 dpi assume no responsibility or any and all expenses or losses,
stops and NOT traditional spaces using the space- including, but not limited to,
When SubmiTTing A nATive AD file: bar. Macintosh or PC—please save as “Text Only.” • Line art: 600 dpi expressed reproduction, posi-
attorneys fees and legal judg-
If the text document is not saved in the proper for- tioning or other related items
Please include: • Maximum ink: 220% ments, incurred or suffered by
mat, extensive clean-up will be required regardless surrounding the booking. Full
• Written explanation of what your disk contains, • GCR: Light The Washington Diplomat by
of platform used. Files can be saved in ASCII format payment for the insertion will
size, date of publication and color of the ad, what reason of any and all claims
but only as a l;ast resort if any of the above men- • Maximum black ink: 85% be enforced.
arising out of the publication
platform (Mac or PC), software and formats are tioned formats cannot be used. of any advertisement placed
used Color ADS
note: Please send any accompanying photos as Questions? Please contact your sales representa- by advertiser. The Publisher
• Electronic ad file separate attachments rather than placing them in tive at (301) 933-3552 with any questions or con- Color printing on newsprint reserves the right to approve
• Linked artwork files the Word document itself. cerns you may have. We’re happy to help you. is an imperfect process. all copy.
2011 WASHINGTON DIPLOMAT MEDIA KIT 9

10. P.O. Box 1345 Silver Spring, MD 20915
phone: 301.933.3552 fax: 301.949.0065
web: www.washdiplomat.com e-mail: sales@washdiplomat.com