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Reelgenius deck slideshare
1.
2. “In five years, most of Facebook will be video”
- Mark Zuckerberg, FB Town Hall 11/2014
We agree, and believe that this extends well
beyond facebook
3. Video consumption is huge and getting bigger as
networks get better. We’ve created an
innovative way to engage with video and to
make it discoverable.
4. YouTube users alone watch over 6 billion hours of video watched each
month – almost an hour for every person on earth.
A 3rd of all online activity is spent watching video
An average user is exposed to 32.2 videos a month
80% of online users watch video vs 20% read text
74% of all internet with be video by 2017
Sources: YouTube, DigitalSherpa, BrainShark
6. We’re on a mission to map and index the world’s
digital media - to go beyond the meta-data and
surface life's most amazing moments, and to
make them discoverable.
7. Reelgeni.us allows users to Tag, Comment On,
and Share videos at any point in time, think of it
as a Wikipedia for Video
8. Just over 125,000 people have contributed
content to wikipedia to make it the 6th most
popular website in the US and Globally – this
model works
9. Today, we support YouTube, but are expanding
rapidly to include all leading video players
including Vimeo, Vevo, and Twitch
We are planning an SDK for publishers, web and
mobile, to make their digital media, taggable
10. We harness the power of users to crowd source
data around videos and to index specific points
in a video.
We imagine that someday our technology could
someday power Bumblebee’s voicebox should
he ever land on earth and need some help…
11. Our users tag their favorite videos via our
chrome plug-in wherever they are already
consuming them
They can also search, tag, and share videos at
reelgeni.us, web and mobile
12. The team is led by Dan Goikhman and Krish
Arvapally, who co-founded leading mobile
advertising companies Mojiva Inc. and Mocean
Mobile. Dan and Krish have worked together for
7 years and beyond Mojiva have had a hand in
scaling thumb.it (acquired by Ypulse!), Muzik
Official (category Killing smart headphone, on
sale now), and uncubed.com (largest startup job
fair in the US).
13. The team includes:
Akshay Arvapally, Product Management (Nomura
Securities, Namrix)
Maduri Doddikadi, Software Engineer
(Walmart Labs, Walmart.com)
Jared Vandercook, Business Development
(Opera Media Works, Moolah Media, Mojiva)
14. Drew Berkowitz is advising the team. He has nearly 20 years of
digital media experience, insight and industry perspective. He
currently serves as Senior Vice President at wochit, leading efforts
to help guide publishers, journalists, brands and storytellers
elevate their content by creating custom Video. Drew was most
recently General Manager of AOL's Goviral Division, leading the US
launch with publishers and agencies, while also integrating systems
within AOL’s video department. He also served as Vice President of
Sales and Marketing at Vimeo where he won numerous awards for
creating video partnerships between brands and Vimeo's
community. Drew started in the digital landscape launching
Comedy Central's website before starting his own consultancy in
1999 to help other emerging digital companies strategize and
execute across sales and marketing. Drew is currently writing a
book titled, "Why You Won’t Read This", covering the shift in
consumption of information from written word to video.
15. Here’s what it looks like today
we’ll be making many changes
16. We believe that reelgeni.us is a massive
opportunity with implications in every channel
from gaming to online education…
18. Chrome WebStore Likes Us
Featured Extension a month after launch
Over 200,000 impressions/day while featured
19. How it Works
Reelgeni.us provides plugins to all major browsers
to extend functionality beyond out properties
A community of contributors install the plugin and
tag videos as they are watching on YouTube with
relevant keywords that relate to what they are
viewing.
The system’s learns and indexes these crowd-
sourced tags to provide an enhanced search for
videos.
20. Who Might Be Interested in this
Amazon
Coursera
Every Media Conglomerate
Facebook
Google
Hulu
Netflix
Udemy
Youtube
Etc..
Notas del editor
A 3rd of all online activity is spent watching video
80% of online users watch video vs 20% read text
74% of all internet will be video by 2017
Users should be able to tumble through video based on intent