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Trader Joe’s

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Dhairav Dalal

This is my presentation on the innovation & growth strategy at Trader Joe's submitted for class in Spring 2009.

EducaciónEmpresariales
1 de 15
Dhairav Dalal MOB9525-01 Not yer average Joe
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Not a great start ,[object Object],[object Object]
Change in strategy ,[object Object],[object Object],[object Object],[object Object],1 Joe discovered a high correlation between years of education and alcoholic consumption and chose to target the relatively small group of people with college degrees http://www.novusvinum.com/features/trader_joes.html
Innovation at Trader Joe’s Source: Jay Rao Revenue Growth Time Disruptive Innovation Application Innovation Product Innovation Process Innovation Experiential Innovation Marketing Innovation Business Model Innovation Structural Innovation
Marketing innovation ,[object Object],[object Object],[object Object],[object Object]
Innovation in products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation in promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
In store promotions
Promotion newsletter
Online recipes
Innovation in distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business model innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 http://www.traderjoes.com/value.html 3 http://www.consumerreports.org/cro/money/shopping/where-to-buy/supermarkets-10-06/overview/1006_supermarkets_ov1.htm 4 http://www.businessweek.com/magazine/content/04_17/b3880016.htm
Trader Joe’s investment in capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],pay for entry-level part-timers starts at $8 to $12 an hour; first-year supervisors average more than $40,000 a year 5 http://www.businessweek.com/magazine/content/04_17/b3880016.htm
Conclusion

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