2. Postwar Britain
1950’s 60’s

3. Political parties in post-war Britain had promised educational reforms

4. 1950s the number of students was still relatively small, and those from low-income backgrounds had
no access to university.

5. studying at one of Britain’s universities remained a privilege and a sign of high social standing

6. University of Kent
In the early 1960s the Labour Party initiated a new educational trust, and a number of new campuses
were built across Great Britain.

7. The progressive climate of the new educational trust produced a series of radical concepts redefining
educational establishments.
One of these was the experimental ‘University of the Air’.

10. Open University Campus, Milton Keynes, UK

11. Milton Keynes was chosen as the base for the headquarter because it was most prominent ‘new town’
within the knowledge belt of UK.

12. Characteristics
of OU

13. What is the role of Media in OU ?

14. System of supported learning by using media technologies.
Night shows for the students (mainly because, most of them were working)

15. Even, scientific courses were supported by study kits

16. Use of all possible instructional technologies to provide distance education.
OU demonstrates most appropriate use of digital technologies for the educational purpose.

17. How to study at OU ?
Who studies at OU ?

18. Students going to the university
“ . . . . University goes to the student “

19. OU can be consider as the synonym to the University for the students wanted to have Second
Chance…. (mostly working people who could not peruse higher studies due to various circumstances)

20. Students typologies
Employed people are the larger target group. No of first degree (fresh) students are increasing

21. Current OU students

22. most of them have a same voice
“OU has changed my life…”

23. Increase in the student numbers because of the adaptation of flexible teaching methodologies
Based on their brand strategies; OU is open to PEOPLE, IDEAS, METHOD, SPACE

24. How to study at OU ?
Who studies at OU ?

25. Development Interface for the In partnership Individual learning
of the students institutes
coursework
- Academic and - Academic tutorial
logistic support session
Central Administrators Tutors Students
Academic
Tutors Students
Decentralized system
- Primary mode of communication between the student and the academic is either through telephone
or internet (web 2.0) technologies

26. Where is OU ?
Spatial aspects of the university

27. headquarter,
Milton Keynes

29. regional centers,
13 places across the UK

31. regional center - London

32. study centers,
in collaboration with
the partnership institution
or within
the regional centers

33. OU operates when normal universities are closed

34. OU presence in London
Research investigation during the excursion to the London regional center

35. Hypothesis: students activities interwoven within the city

36. OU goes to the
students

37. Personal learning environment

38. Global Player OU

40. In USA and EU: OU adapt or takeover the system
While in developing nations OU provides consultancy services

41. Intervention