The document provides an action point guide for digital marketing strategies including SEO, content marketing, social media, email marketing, affiliate marketing, and analytics. It lists specific tactics for each strategy such as creating blog posts, social media updates, email drip campaigns, and setting up affiliate programs. The goal is to increase website traffic, leads, sales, and conversions through an integrated digital marketing approach.

1. Dhawal Damania, Growth Hacker
Action Point Guide to kick-start your
digital marketing
when you don’t know what to do

2. • Get your Analytics Right!
• SEO - Top Rankings on Google
• Content Marketing
• Social Media
• EDM and Increase the number of website subscribers
• Affiliate Marketing
• Increase Basket Size + Number of Quotes Generated
• Reduce Cart Abandonment
• Get Google Trusted Stores on the website
• Get Reviews – Feedback system
• Increase conversion rate
• Reduce customer service – help related calls by implement an online
knowledge base
• Enhance product affinity (cross – sell / up – sell)
• Competitive pricing
Top Strategies to Focus on

3. On Page SEO
• Content Creation
• Interlinking
• Blogs
• Page titles
• Meta Descriptions
• Meta Tags
• URL Structure
• Body Tags
• Image SEO
• Website loading times
SEO - Top Rankings on Google

4. • 60 - 70% of the non-technical business online don’t have analytics setup
correctly.
If you can’t measure it, you can’t improve it.
• Don’t rely just on Google Analytics, there are various tools to achieve
various results, Mixpanel, piwik etc.
Get your Analytics Right

5. Local SEO
• Reviews
• Local listings – Free / Paid
• Local Directory Submissions
• MOZ Subscription
SEO - Top Rankings on Google

6. On Page SEO
• Content Creation
• Interlinking
• Blogs
• Page titles
• Meta Descriptions
• Meta Tags
• URL Structure
• Body Tags
• Image SEO
• Website loading times
SEO - Top Rankings on Google

7. • Create 15-20 blog articles monthly
• Creating 20 articles for guest posting and link back
• Creating PDF / PPT and sharing them on LinkedIn / Slideshare
• Website Product videos
• How-to Videos
• Tutorial guides
• Create infographics – Sharable content
• Hosting a Webinar – office furniture experts
• Testimonials from the customers
• Create landing pages
• Blogger Out reach
• Giveaway
• Reviews
• Link Baits
Content Marketing

8. LinkedIn
• LinkedIn Sponsored updates - Sponsored updates provide a better way to put
your content in front of key influencers and decision makers on LinkedIn
• add photos, videos, linked articles with images, screenshots or even
infographics and SlideShare presentations
• Networking with people
• Discussion group participation
• Tag Connections in posts
• Focus on some groups to start with
• Header image with a compelling image with a CTA
• Create a pitch in the company description
• Blogs, Infographics etc updates related to office furniture business
• Developing and sharing content on LinkedIn
• InMails
• LinkedIn Groups – Contribute to groups in your domain
Social media

9. Facebook
• Share your projects – testimonials – make a case study, make a video
• Share blog posts
• Share tips in your industry
• Interlinking posts from other networks
• Facebook Offers
• Customer support
• Environmental images
• Inspiration
• Interesting niche related articles
• Videos – How to’s – direct upload to facebook > views as opposed to the links
• Ads- Retargetting and regular ads to target decision makers
Social media

10. Twitter
• Following / follow back people in the niche
• RTs and sharing content
• Hashtaging keywords
• Generate leads
• Sharing interesting content
• Connect with industry people
• Create lists on twitter, to target specific users –
• Favourite good content and mentions
• Customer support on twitter
• Lead Gen Cards
• Connect Instagram to post photos
• Use tracking URL
• Tag people in the images
Social media

11. Google+
• Blog Article’s links
• Interesting furniture related articles
• Hashtag
• Google+ Review
• Adding people to circles
• Comment
• Discussion
• Cross promote
• Create hangouts with suppliers
• Hangout on air (webinars)
Social media

12. • Popups to get • Price drops • Coupon Codes • Competitions • New product
releases • Industry news • Tips and tricks
• First order discount to use on the website with Facebook /twitter / pinterest
google+ like box
• Exclusive giveaways for subscribers – post them on social media / blog
• In line Subscription form – below product page
• Run a contest – Giveaway – ask for emails
• Add number of subscribes to social proof – “5000+ sign ups already “
• Retargeting ads to offer 10% discount if they subscribe to email – Acquisition
cost will be about .1 to .5 per acquisition – requires landing page
• A contest to win gadgets etc every month from the draw of subscribers
• Email Conceptualization, graphics, content creation, format/design, schedule,
track report
• Drip Campaigns
EDM – Email Marketing

13. • Creating a new channel for people to make money out of selling your products
/ services– commission based
• Daily deal sites
• Coupon sites
• Creating Creatives
• Affiliate Publisher Interactions
• Setup TOS
• Affiliate payout
Affiliate Marketing

14. • Free Shipping over a certain amount
• Discount Codes
• Buy $X worth products get 10% discount, $X+X– 20%
• Personalised coupons
• Bundled product discount
• Re-design up-sell / cross-sell
• 10% Cash backs for the next purchase
• Coupons popup to do certain tasks to get discounts (like us on facebook, leave
a review etc)
Increase Basket Size / No. Of Quotes

15. • Takes 7x more to acquire a new customer than to retain a customer
• Everything from basket Size Increase
• Dynamic Retargetting using Adroll- Adwords
• Emails with coupon to come back and buy
• Cart abandonment tools – like barilliance etc.
• Include Security proofing
• Guarantee delivery at a certain date
Cart Abandonment

16. • Increase the sales to 200 a month
• Sell in products which move quickly – best option for consistent sale numbers
• Cart Abandonment and Increase basket size steps
• Offer incentive to buy
Google Trusted Stores

17. • Implement automatic feedback system - eg. Trustpilot
• Sales / operation teams to get in touch with the customers to get review ratings
about the website / service
• Google+ Local Listing review
Reviews / Feedback system

18. • A/B Testing
• Create Landing Pages for Ads to achieve 1 specfic Goal – eg. Lead Gen
• Make product page / Category page more compelling
• Build trust, explain the benefits right away– push a deal top bar with money
back guarantee, return policy – Quick Shipping etc [proven data increase sale
upto 400%]
• Customer testimonial / review on the product page
• Video showcase for all products
• Popup to segment users to go to various part of the sites according to their
functional role
• Content creation for all of the above
Increase Conversion rate

19. • Reduce help related calls by implement an online knowledge base
• Build an online knowledge base for content marketing
• To reduce support calls to the website
• Create instruction content – slide shows, video, document for assembly etc
• Create evergreen solutions for general issues
Reduce Customer Service Hit Rate

20. • Enhance or deduce a way to create worthly cross-sell / up sell
Enhance Product Affinity (Cross/Upsell)

21. • Use tools like price2spy to ensure we are at the lowest or the most competitive
prices
Competitive Pricing

22. Need a Comprehensive
strategy, have a question? Or
need a helping hand with your
digital marketing effort?
I have helped more than 200+ startups across the world grow
from single person businesses to well funded ones
Email me:
dhawaldamania@gmail.com