2016 Digital Storytelling: Innovative Approaches to Engagement

Douglas Hegley - Minneapolis Institute of Art
Amanda Thompson Rundahl - St. Louis Art Museum
Jennifer Sly - Minnesota History Center
Digital Storytelling:
Innovative Approaches to Engagement

Digital Storytelling @dhegley @AmandaTRundahl @jennifer_sly
#AMM2016
Douglas Hegley
Director of Media and Technology
Minneapolis Institute of Art
@dhegley
http://www.slideshare.net/dhegley
Image Source: http://www.watsonadventures.com/wp-content/uploads/2013/03/MN-MIA-e1364158400797.jpg

What’s my story?
Amanda Thompson Rundahl
@AmandaTRundahl and @STLArtMuseum

Jennifer Sly
placeholder
Jennifer Sly
Manager of Digital Learning
and Assessment
Minnesota Historical Society
jennifer.sly@mnhs.org
#AMM2016

Effective Storytelling Deepens Engagement
“… storytelling is a powerful way to connect with visitors.
When we tell the story of a work of art, it creates personal,
emotional and memorable pathways to meaning.”
- Kris Wetterlund, from “If You Can't See It Don't Say It: A New Approach to Interpretive
Writing”
Image Source: https://aobpv2dqiek1gwxxe3svfwlr-wpengine.netdna-ssl.com/wp-content/uploads/2016/03/Shiseido_MuseumHack_Jan14-48.jpg
#AMM2016

Museums Need People
Thomas Struth “Audience 1 (Galleria Dell Accademia), Florenz”, 2010.51.2, Minneapolis Institute of Arts

PARTICIPANTS
CONTENT: Overall Interpretive Framework
The majority of our audiences do
not come to us with deep prior
knowledge. In order to engage as
many of them as we can, it is our
responsibility to deliver content that
meets multiple and varied needs.
GENERAL PUBLIC
THE ENGAGED, CURIOUS
NICHE
Snorkeling
Scuba diving
Surface swimming
Wading

CONTEXT
Introduction
What is this?
Why does it matter?
CONTENT
Narratives & stories
From surface to complex
Tell me more …
EXPERTISE
Deep, rich
Scholarly research
The foundation of details & facts
INFORMATION
Invite, welcome
Inspire, delight
Inform
CONTENT: Layers of Information
PARTICIPANTS
This is not, and never will be, “dumbing things down”. Instead,
this is opening as many doors as possible, and meeting our
audiences where they are, with respect and enthusiasm.
GENERAL PUBLIC
THE ENGAGED, CURIOUS
NICHE
Snorkeling
Scuba diving
Surface swimming
Wading

Our Assertion:
By applying a strong interpretive strategy
Plus using the right tools and resources to craft and share our stories
We can deliver meaningful and personally-relevant experiences
Which increase audience engagement
#AMM2016

Competition is Fierce (and it’s not us versus us)

Digital+Personal+Portable
#AMM2016

Today’s Session
Storytelling
Theory
Strategy
Projects
Results (including formal evaluations)
Impact on audience engagement and learning
#AMM2016

Source: http://pgavdestinations.com/insights/
ATR

Language processing
Language comprehension
Smells
Emotions
Emotional
reactions
Memories
Motor cortex Visual
Images
Your Brain on Facts Your Brain on Stories
Human beings prefer narrative - No one speaks in database
ATR

Saint Louis Art Museum
Interpretive Planning Process
Big Idea and
GLOs
Interpretive
Materials
Group
Interpretive Plan
• Labels and text panels
• Maps and graphics
• Audio/video guides or interactives
• Docent tours/roving docents
• Books
• Brochures and self-guides
• Music/sound
• Explore Lab
• Connect Lab
Curatorial
Scholarship
Evaluation
Exhibition
Proposal
ATR

St. Louis Modern
Big Idea
• St. Louisans innovated and disseminated modern design and living, locally,
and internationally, during the mid-20th century.
Generic Learning Outcomes (GLOs)
• Visitors will learn how to characterize modern design and identify the
designers of local furniture, decorative arts and architecture who worked
in this style.
• Visitors will discover a variety of new materials and technologies that
impacted the forms, functions, and popularization of modern design.
• Visitors will understand how area businesses, institutions, private
residences, and individuals promoted modern design concepts and
contributed to St. Louis’s artistic and architectural legacy.
ATR

ec·o·sys·tem ˈēkōˌsistəm/
organisms interacting with each other
and their environment
ATR

Why “digital”?
#AMM2016

Digital - how different
placeholder
#AMM2016

http://www.vintagecomputing.com/
#AMM2016

https://www.youtube.com/watch?v=SOKAzw2qoIA
#AMM2016

#AMM2016

http://prernagupta.com/bio.html
#AMM2016

Graphics
The future - mixed media - Interaction?
#AMM2016

Graphics
Visual - UX and graphics 50% of budget, know iOS and
basics
#AMM2016

Digital Storytelling - essential skills
Know what is out there
Photo: www.pcworld.com Fragments on Hololens Video of fragments: https://youtu.be/XrsN2xXsTdo
#AMM2016

http://digitalstorytellingtenement.weebly.com/
#AMM2016

Digital Storytelling at SLAM
• Early days
• Experimentation
• External expertise
ATR
• Expense
• Evaluation
• Not easy (but worth
the effort)

Preparing to tell stories...
• Kris Wetterlund’s
Interpretive
Writing Guide and
Workshops
http://museum-ed.org/wp-
content/uploads/2013/09/If-You-Cant-
See-It.pdf
• Content Strategy
and Prioritization
• Research &
Evaluation Plan
ATR

Preparing to tell
stories digitally
ATR

Debuting in 2017…
Egyptian
Mummy Case of Amen-Nestawy-Nakht
c.900 BCE
Gift of Mr. and Mrs. Barney A. Ebsworth for the children of St. Louis
ATR

Digital Storytelling at MNHS
#AMM2016

placeholder
#AMM2016

Empathy
#AMM2016

evaluation
Partnership for 21st Century Skills, www.p21.org
#AMM2016

Play the Past
#AMM2016

Audience Viewpoints
• Student Observations
• Student Interviews
• Post-visit Student Surveys
• Post-visit Teacher Surveys
#AMM2016

Audience Viewpoints
Teachers
ranked student
engagement as
a 6.02 out of 7
#AMM2016

Audience Viewpoints
I’m your boss, shape up!
Grab a drill please, get
to drilling!
#AMM2016

Digital Storytelling at Mia
#AMM2016

BEFORE: “The nursing home of museum technology”
- MIA staff, 2012

TDX
The Digital Experience Project
Cross-functional team
New project methodology
Disciplined collaboration
#AMM2016

Products
ArtStories - in-gallery & personal device
Griot - open source software
Maps - graphical interface for exploring
and
Effective team
Clear road map (immersion, VR, AR, 3D)
#AMM2016

ArtStories: 100 published digitally
(and counting)
http://www.artstories.artsmia.org

• People use technology in the galleries.
• They spend time with the technology, and will read
aloud and discuss as they do so.
• Technology was used effectively and with positive
response by individuals and groups.

• Use of technology does not detract from focus on the art.
• After departing the gallery, descriptions of their visit were almost
exclusively about the art, and notably not about the technology.

• People who used the technology spent more time in the exhibit
than those who did not use the technology
• even after subtracting the time spent using the technology

image Source: https://upload.wikimedia.org/wikipedia/commons/6/65/20_questions_1954.JPG
#AMM2016

Image Source: https://a.travel-assets.com/findyours-php/viewfinder/images/res60/27000/27514-Minnesota-History-Center.jpg
Image Source: http://www.slam.org/eastbuilding/images/index.jpg
Image Source: http://new.artsmia.org/wp-content/uploads/2014/07/060820_mia153_002-1650x600.jpg
Thank you!
(and please come visit)
This presentation available:
http://www.slideshare.net/dhegley

2016 Digital Storytelling: Innovative Approaches to Engagement

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2016 Digital Storytelling: Innovative Approaches to Engagement