1. Budget Summary
Fig in Lacs
Media Outlay
TV 617.9 6
Print 620.1 6
Radio 19.7
Magazines 18.6
Total 1276.2 12

2. Wed
Wed
Wed
Mon
Mon
Mon
Sun
Sun
Tue
Thu
Tue
Thu
Tue
Thu
Sat
Sat
Fri
Fri
PUBLICATION NAMES
Total Ins
10-Feb
11-Feb
12-Feb
13-Feb
14-Feb
15-Feb
16-Feb
17-Feb
18-Feb
19-Feb
20-Feb
21-Feb
4-Feb
5-Feb
6-Feb
7-Feb
8-Feb
9-Feb
Publications Editions Card Rate Size Ins Cost Positions Nego Rate Nego Cost % Discount
Mumbai,Delhi,Banglore,FP
The Times Of India (Innovation )
advertorial in rest of editions
26,768,500 2 200 Page 3 11553630 231.07 1 1 2
The Times Of India All Editions 8,105 400 3 97 Page 3 8105 97.26 - 1 1 1 3
Mumbai Mirror Mumbai Comb 400 3 1 1 1 3
Bangalore Mirror Bangalore Comb 400 3 1 1 1 3
The Economic Times All Editions Comb 400 3 1 1 1 3
The Hindu All Editions 3,900 410 4 64 FPS Rate 3600 59.04 8 1 1 1 1 4
Hindu Business Line All Editions 410 4 - FPS Rate 1 1 1 1 4
Business Standard All Editions 1,125 410 3 14 Page 3 700 8.61 38 1 1 1 3
The Telegraph All Editions 2,430 408 3 30 Back Page 1700 20.78 30 1 1 1 3
Kolkata / Jharkhand/ Gawti 0
Hindustan Times All Editions 3,900 410 4 64 Page 5/7* 3120 51.17 20 1 1 1 1 4
Hindustan All Editions 4 1 1 1 1 4
Lokmat All Editions 3,300 400 2 26 Page 5/7* 2304 18.43 30 1 1 2
Lokmat Samachar All Editions 2 1 1 2
Lokmat Times All Editions 2 1 1 2
Sambad Bhuvaneshwar 250 400 2 2 F.P. / B.P.* 200 1.60 20 1 1 2
Nav Hind Times Goa 700 100 2 1 F.P. / B.P.* 400 0.80 43 1 1 2
Tribune Chandigarh 485 400 2 4 Eearly RHP 460.8 3.69 5 1 1 2
Deccan Chronicle Hyderbad, Chennai 1,465 400 2 12 Eearly RHP 1150.0 9.20 22 1 1 2
Malayala Manorama Cochin 344 408 2 3 Eearly RHP 330.0 2.69 4 1 1 2
Dainik Bhasker MP/Raj/HR/Pun 6,084 400 2 49 Eearly RHP 4563 36.50 25 1 1 2
Dainik Jagran Circ : 26 lakh All Editions 3,915 400 2 31 Eearly RHP 3523 28.18 10 1 1 2
Divya Bhasker All Editions (Incl Mum) 1,657 400 2 13 Pg. 3 / 5 * 911.35 7.29 45 1 1 2
Gujarat Samachar Circ : 15lakh All Editions (Incl Mum) 4,950 100 2 10 Eearly RHP 4578.75 9.16 7 1 1 2
Total 60 620 585 6
Gross cost
Cities TG At (1+) At (3+)
Popln('000) Reach(%) AvgOTS Reach(%) AvgOTS
Mumbai 1051 52 5 43 6
Delhi 1219 64 5 54 5
Kolkata 665 26 4 19 4
Bangalore 330 29 4 24 5
Chennai 318 39 3 21 4
Lucknow 146 28 5 27 5
Ahmadabad 259 41 3 35 3
Jaipur 126 21 4 16 5
Ludhiana 95 6 3 3 4
Pune 176 16 4 13 4
Vadodara 76 40 3 35 3
Total 4461 41 4 33 5

3. Spots per Radio station
Radio Plan
Avg Dur 30 Sec
Total
Spots FCT Rate/10 Sec Cost
Radio City Mumbai 80 2000 1560 312000
Delhi 80 2000 1560 312000
Radio Mirchi Mumbai 80 2000 1950 390000
Delhi 80 2000 2437.5 487500
Big FM Mumbai 80 2000 1170 234000
Delhi 80 2000 1170 234000
Grand total 1969500
In Lacs 20

4. Spots per Radio station
Feb Feb
Wed
Wed
Mon
Mon
Thu
Tue
Tue
Sun
Sun
Sat
Sat
Fri
Date 9 10 11 12 13 14 15 16 17 18 19 20 Total
800-1100 4 4 4 5 5 6 6 6 40
1700-2100 4 4 4 5 5 6 6 6 40
Total Spots 0 0 8 8 8 10 10 0 0 12 12 12 80

5. Publications Details Position Colour Rate
Magazines Editiions Circ. Freq. Ins Rate Outlay
Money Today National 150,000 Forthnightly 1 RGF 790000 790000
Business World National 131,626 Weekly 1 Full page 375000 375000
Outlook Business National 110,000 Forthnightly 1 Double Spread 490000 490000
Outlook Money National 140,000 Forthnightly 1 RGF 780000 780000
Money Life National 140,000 Forthnightly 1 Full page 100000 100000
Mutual Fund Insight National 40,000 Monthly 1 Full page 115000 115000
Total (In Lacs) 19
Gross cost
Reverse gatefold

6. 3 Weeks TG- CS M 25-40 AB
Channels Rate Spots FCT Total Outlay (Lacs) Wk 1 Wk 2 Wk 3
Sony 10560 210 5250 55.44 53 74 84
Aajtak 6600 210 5250 35 53 74 84
NDTV Profit 3960 210 5250 21 53 74 84
NDTV 24*7 5400 210 5250 28 53 74 84
CNN IBN 5400 90 2250 12 23 32 36
Times Now 4080 210 5250 21 53 74 84
Star News 5060 210 5250 27 53 74 84
Zee News 2640 210 5250 14 53 74 84
CNBC Aawaz 1200 210 5250 6 53 74 84
CNBC Tv 18 4560 210 5250 24 53 74 84
Aakash Bangla 1440 210 5250 8 53 74 84
Ten Sports 2046 210 5250 11 53 74 84
Discovery 1920 210 5250 10 53 74 84
NGC 1440 210 5250 8 53 74 84
Star Movies 5280 210 5250 28 53 74 84
Total TV 1770 44250 307 758 1061 1212
Star Sports 300000 40 1000 300
(Total 8 ODI's)
Sun Tv 27000 10 250 7
Sun Sithigal 20
Udya Tv 16000 10 250 4
Udya Varthegalu 20
Total Gross cost 618

7. Nego
Rate Outlay
6452 34
4906 26
1698 9
4433 23
4433 10
2400 13
3148 17
1932 10
2866 15
2866 15
1200 6
1249 7
1451 8
1076 6
3864 20
218
200
29700 7
13500 3
428