Hul

 Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest consumer
goods company based in Mumbai,Maharashtra. It is owned by the British-Dutch
company Unilever which controls 52% majority stake in HUL. Its products include
foods, beverages, cleaning agents and personal care products .

 In 2007, Hindustan Unilever was rated as the most respected company in India for
the past 25 years by Business world.

 HUL is the market leader in Indian consumer products with presence in over 20
consumer categories.It has over 35 brands.

 The company has a distribution channel of 6.3 million outlets.

 HUL has the largest number of brands in the Most
Trusted Brand List.

 Formed in 1933 as Lever Brothers India Limited.

 It came into being in 1956 as Hindustan Lever Limited through a merger of
Lever Brothers(Hindustan Vanaspati Mfg. Co.Ltd. and United Traders Ltd)

 The company was renamed in June 2007to Hindustan Unilever Limited´

 Hindustan Unilever's distribution covers over 2 million retail outlets
across India directly and its products are available in over 6.4 million
outlets in the country. As per Nielsen market research data, two out of three
Indians use HUL products.

 HLRC-SET UP IN 1958.
 INDIAS LARGEST FMCG.
 MARKET CAPITALISATION OF $6,660 MILLION
 CEO-DOUGLAS BAILEY
 SALES-RS.10,000 CRORE.
 CATEGORY-20 CO.(home & personal care, food &beverages),80
FACTORIES.
 EMPLOYEE-41000,MANAGER-1350.
 EQUITY SHARES-51.55%.
 2000 SUPPLIERS.
 200 SCIENTISTS & TECHNOLOGISTS.

Mission
Unilever‟s mission is to add vitality of life. They meet
everyday needs foe nutrition,hygiene,and personal care with brands that
help people feel good,look good and get more out of life.

Vision
To earn the love and respect of india, by making a real
diffrences to every indian.

Innovation
In their scientific innovation to meet consumer needs they
will respect the concerns of their consumers and society.They will
work on the basis of sound science applying rigorous standards of
product safety.

Strengths-

 Strong brand
 Portfolio, price quantity & variety.
 Innovative aspects.
 Solid base of the company.
 Corporate social responsibility.

Weakness-
Strong competitors.
 Low export level.
 High price of some products.
 High advertising costs.

Opportunities-
.Large domestic market.
2.Untapped rural market.
3.Chngeing lifestyle & rising income level, i.e.increasing per capita
income of consumers.

Threats-
Tax & regulatory structure.
Slowdown in economy can have an impacton FMCG industry.
 Loosing market share due to New Entrants
ITC Ltd-one of the biggest threats
Mimic of Brands
Removal of import restrictions resulting inreplacing
of domestic brands.

Personal Care

Personal Wash Hair Care
Lux Sunsilk Naturals
Lifebuoy Clinic
Liril
Hamam Oral Care
Breeze Pepsodent
Dove Close-up
Pears
Rexona Deodorant
Axe
Rexona
Skin Care
Fair & Lovely Cosmetics
Pond’s Lakme

Food

Tea
Brook Bond
Lipton

Foods
Kissan
Knorr Annapurna

Coffee
Bru

Ice Cream
Kwality walls

Laundry Water Treatment

Surf Excel
Rin PureIt
Wheel

1 India : Opportunities and challenges

HUL : Well positioned to create substantial
2
value

1 India : Opportunities and challenges

Increasing per capita income drives FMCG growth

A large differentiated segment of consumers

Opportunity to grow consumption and penetration

Evolving trade structure

Potential inflection points

2 HUL : Uniquly Positioned

An unmatched brand portfolio

Innovation and R&D capabilities to straddle the pyramid

Track record of building profitable mass market brands

Versatile distribution network with multi-channel capabilities

Combining corporate responsibility and business strategies
to aid the development of rural India

Strong local talent base

Procter and Gamble (P&G) India :
P&G HYgielth Care Ltd.(PGHH) and
Gillette india Ltd.
Godrej Consumer Products Ltd.(GCPL):
It has two segments: Soap
(64% of revenues) and Personal care. GSPL is second largest soap player
in india after HUL with a market share of 9.2% Personal carincludes hair
care products, shaving ceeam and other toiletries.
Dabur India Limited :
Dabur India Limited is an India-based fast
moving consumer goods company which deals with healthcare,personal care
and food products.

Colgate-Palmolive (India) Limited:
It manufactures the range of products marketed
under the colgate which include orel care products and palmolive (Skin
care and hair care products) brand names.

Marico Limited:
Marico has a portfolio on high margin “beauty
and Wellness” Platform which include hair oils, shops, edible oils, skin
care etc.

Strategic organizational structure

Markets Strategies:
 Robust FMCG market growth, particularly rural markets ;
expected to continue
 International companies seeking market position
 Growth in Modern trade offers a great opportunity
 Invest behind our brands and deliver consumer value
 Input inflation is an on-going challenge - the business remains
focused on
 driving cost saving initiatives and effecting selective price
increases


Strategies for The New India:
With current trends and the company‟s core
competencies in mind, Hindustan Lever Limited has two broad growth
strategies it can pursue at each end of its value web: Enable Agriculture and
Connect Consumers.

HLL currently sits between agricultural
production and retail sales, working primarily as a processor, marketer and
distributor of branded consumer health and beauty, home cleaning and
packaged food products. In its current position, it touches both ends of the value
web yet has a strategic stake in neither. These two broad strategies will look to
grow HLL revenues by fulfilling unmet needs in the market as well as shore up
their strategic position


• Connect Consumers:

At the other side of the value web, in the retail and
consumer sales sector, Hindustan Lever has a window of opportunity to be a
dominant player in the urban retail grocer business. This rapid and tremendous
rise in the size and buying power of the middle-class consumer population has
created a vast need for aspirational and branded products. HLL is already
capitalizing on this need in some ways by introducing premium health and
beauty products. However, further rewards can be reaped by directly entering
the retail business and by producing a new wider range of branded consumer
products. More specifically, HLL can pursue two system strategies to address
unmet needs in the market: HLL Retail and HLL Branded Food.


Connect Customers Value Web:

Connect Customers is an aggressive
strategy that moves to make them a dominant player in the retail grocer market.
While current grocer chains currently exist in some cities, HLL will move
quickly to maximize their new chain‟s reach and product variety. In so doing,
they will introduce a new node to the value web and deliver a new type of retail
experience, offering and price to Indian middle-class consumers while
leveraging HLL‟s scale and process mastery. Branded food will leverage
Hindustan Lever‟s expertise in innovation, marketing, sales, and distribution to
generate and market new branded consumer food products. Through this effort,
HLL could solidify its position as the number one brand in India.

Executive Summery Of Company

Mr. Nitin Paranjpe
Mr. Harish Manwani Managing Director and
Chairman Chief Executive Officer


Mr. Sridhar Ramamurthy Mr. Pradeep Banerjee Mr. A. Narayan
Executive Director Finance & Executive Independent Director
IT and Chief Financial Director, Supply Chain
Officer


Mr. S. Ramadorai Dr. R. A. Mashelkar Mr. O. P. Bhatt
Independent Director Independent Director Independent Director


Mr. Nitin Paranjpe Mr. Sridhar Ramamurthy
Managing Director and
Executive Director, Finance & IT
Chief Executive Officer
and Chief Financial Officer


Mr. Hemant Bakshi Ms. Geetu Verma
Executive Director, Executive Director, Foods
Home and Personal Care


Mr. Manish Tiwary Mr. Pradeep Banerjee
Executive Director, Executive Director,
Sales and Customer Supply Chain
Development


Ms. Leena Nair Mr. Dev Bajpai
Executive Director, Executive Director, Legal
Human Resources and Company Secretary

Directorship in other Companies
Indian School of Business
Citigroup India Advisory Board
Whirlpool Corporation

Membership / Chairmanship of Board Committees in
other Companies
Whirlpool Corporation
Corporate Governance and Nominating Committee – Member
Finance Committee – Member


Kimberly Clark Lever Private Limited
Hindustan Unilever Vitality Foundation
Bhavishya Alliance Child Nutrition Initiatives
Bombay Chamber of Commerce & Industry
Breach Candy Hospital Trust
Federation of Indian Chamber of Commerce and Industry

other Companies
Nil

 Unilever India Exports Limited
Pond's Exports Limited

Membership / Chairmanship of Board
Committees in
other Companies
 Pond‟s Exports Limited
Audit Committee – Chairman


LIC Nomura Mutual Fund Asset Management Company
Limited
BOC India Limited

other Companies

LIC Nomura Mutual Fund Asset Management Company
Limited
Audit Committee – Member

Tata Consultancy Services Limited
Tata Industries Limited
Tata Technologies Limited
CMC Limited
Piramal Healthcare Limited
Tata Elxsi Limited
Tata Teleservices (Maharashtra) Limited
Computational Research Laboratories Limited
Tata Communications Limited
Tata Advanced Systems Limited
Asian Paints Limited
BSE Limited


Reliance Industries Limited
Tata Motors Limited
Thermax Limited
KPIT Cummins Infosystems Limited
Vyome Bioscience Private Limited
Sakal Papers Private Limited
IKP Centre for Technologies in Public Health
IKP Knowledge Park
Reliance Gene Medix Plc

other Companies

Reliance Industries Limited
Tata Motors Limited
KPIT Cummins Infosystems Limited
Remuneration Committee – Member
Audit and Risk Committee – Member


Oil and Natural Gas Corporation Limited
Tata Consultancy Services Limited

other Companies
 Oil and Natural Gas Corporation Limited
Audit and Ethics Committee – Member
Shareholders‟ / Investors‟ Grievances Committee – Member
Project Appraisal Committee – Chairman
Heath, Safety and Environment Committee – Member
Financial Management Committee – Member


Unilever Nepal Limited
Unilever India Exports Limited

other Companies

Nil


HLL Reseller Reseller sells to
receives food from consumer
distributor and through small
pays processor markets

Connect Customers
Value Web HLL sells
to consumers through
larger, branded
outlets
Food
Money
Information/Reso
rces

Swot Analysis Of CEO
H

Mr. Nitin Paranjpe (49) joined the Company as a
Management Trainee in 1987. In his early years in the Company, Mr. Paranjpe
worked as Area Sales Manager - Detergents and then Product Manager -
Detergents. In April 1996, he became the Branch Manager - Chennai and in
February 1999 he was appointed as a member of the Project Millennium
Team. In 2000, he moved to Unilever London, and was involved in a review
of the organisation structure. During 2001, he was an Executive Assistant to
the Chairman and Executive Committee in Unilever London.

On his return to India in 2002, Mr. Paranjpe became the
Category Head - Fabric Wash and Regional Brand Director (Asia) for
several Laundry and Household Cleaning (HHC) brands. In 2004,he became
Vice President - Home Care (Laundry & HHC) India,responsible for the Home
Care business. He was appointed asthe Executive Director for the Home &
Personal Care businessin March 2006.


Mr. Paranjpe was appointed as the Managing Director and
Chief Executive Officer of the Company in April 2008. He is also an
Executive Vice President of Unilever Companies in South Asia. Mr. Paranjpe
holds a Bachelor Degree in Engineering (Mechanical) and MBA in Marketing
from JBIMS, Mumbai. Mr. Paranjpe is a member of the Shareholders‟ /
Investors‟ Grievance Committee and the Compensation Committee of the
Company.
Kimberly Clark Lever Private Limited
Bhavishya Alliance Child Nutrition Initiatives
Bombay Chamber of Commerce & Industry
Breach Candy Hospital Trust
Federation of Indian Chamber of Commerce and Industry

Awards and Felicitations

Six of our brands (Lux, Lifebuoy, Closeup,Fair & Lovely, Clinic Plus and Sunsilk)
featured in Top 15 list in Brand Equity‟s Most Trusted Brands Survey.

Hindustan Unilever Limited (HUL) was awarded the CNBC AWAAZ Storyboard
Consumer Awards 2011 in three categories.
FMCG Company of the Year
 The Most Consumer Conscious
Company of the Year
The Digital Marketer of the Year

HUL won 5 EFFIE Awards which were organized by the Ad Club of Bombay.

HUL won the „Golden Peacock Innovative Product Award‟ for Marvella RO.

HUL was identified the sixth most innovative company in the world in a
ranking published by Forbes magazine.


HUL was awarded for Exceptional supplier performance by Bharti Walmart.

 Supplier of the Year: Retail Format
 Supplier of the Year : Cash & Carry Format
 Supply Chain Excellence : Cash & Carry Format
 Supplier of the Year for CSR /Sustainability

HUL received “TESCO Value Award” for best in class execution of the Joint


HUL was awarded the FMCG Supply Chain Excellence Award at the 5th
Express, Logistics & Supply Chain Awards endorsed by The Economic Times
along with the Business India Group.

Doomdooma factory won the Gold Award in the Process Sector, Large Business
category at The Economic Times India
Manufacturing Excellence Awards 2011.


HUL was awarded the National Award for Excellence in Corporate Governance, 2011
by the ICSI.

HUL received the „Dream employer of the year‟ Awards presented by UTV
Bloomberg.

Fortune India featured India‟s most admired companies wherein Hindustan
Unilever was ranked at No.2.

HUL was recognised as the Best Employer Brand in Asia at the Asia‟s Best Employer
Brand Awards 2011.

HUL ranked sixth in the list of „Global Top Companies for Leaders 2011 Study
Results‟ announced by Aon Hewitt, The
RBL Group and Fortune.

Summery
Hindustan Unilever Limited (HUL) is one of the largest fast moving consumer goods
company in India. The company, a subsidiary of Unilever, sells Foods and Home and
Personal Care brands in about 100 countries worldwide. The company, along with its
subsidiaries, is engaged in the production and distribution of soaps and detergents, personal
products, beverages, foods, ice creams, exports and others products such as chemicals and
agri products. The major brands of the company include Lux, Hamam, lifebuoy, Dove, RIN,
Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic Plus, Sun Silk, Close-up, Pepsodent,
Lakme, Brook Bond and others. The company has 12 subsidiary companies and over 37
manufacturing plants located across India. The distribution network of the company
comprises of 2,000 suppliers and associates and 4,000 redistribution stockiest and covers 6.3
million retail outlets. The company is headquartered at Mumbai, India.

This comprehensive SWOT profile of Hindustan Unilever Limited provides you an in-depth
strategic SWOT analysis of the company‟s businesses and operations. The profile has been
compiled by GlobalData to bring to you a clear and an unbiased view of the company‟s key
strengths and weaknesses and the potential opportunities and threats. The profile helps you
formulate strategies that augment your business by enabling you to understand your partners,
customers and competitors better.

Type Public Company BSE:HUL
Founded 1933
Key People Harish Manwani(Chairman),Nitin Paranjpe(CEO
and Managing Directors)
Industry Fast Moving Consumer Goods (FMCG)
Product Home & Personal Care,Foods,water Purifier
Revenue Over Rs. 13,000 Crores (Calender 2007)
Employees Over 65,000 direct & Indirect employees
Parent Uniliver plc
Website www.hul.co.in

 India : A buoyant economy with huge opportunity
 Big opportunity to grow Penetration & Consumption
 Market share gains - Key focus area; further strengthening our
 Competitive position in strategic categories
 Continued investments behind innovation / brands
 Cost pressures, particularly in Laundry expected to continue; to be
 Managed by cost effectiveness programs and judicious price increases
 Building capability for long term value creation - Top priority
 New organization to leverage „One HLL‟ and „One Unilever‟

Hul

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Destacado

Destacado (20)

Similar a Hul

Similar a Hul (20)

Último

Último (20)

Hul