This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Social networking 101: Facebook, Twitter, LinkedIn and more!
1. LinkedIn and Facebook and Twitter! Oh, my! Social Networking 101 Diane Windingland, Small Talk Big Results!
2. Which groups are you in? I don’t use online social networks I have a profile, but don’t really use I use one or more regularly: Facebook Linked In Twitter I have a blog I have my own youTube channel
10. Social Networking is like a Cocktail Party Minus the time and space constraints (and usually no drinks!)
11.
12. 5 Biggies in Social Media/Networking Facebook—Social Networking LinkedIn—Professional Networking Twitter—micro-blogging (140 characters) YouTube—video sharing site Wordpress—blogging (web log/journal)
13. Big Numbers YouTube: 2 Billion videos watched per day! Facebook: 500 Million+ active users Twitter: 175 Million Registered users LinkedIn: 85 million+ members Wordpress.com: 15 million blogs
17. Have you d yourself lately? 2,450 results for “Diane Windingland” The quotes around the words tell Google I want to search for the words in that exact order
40. Facebook Action Plan Sign up and complete your profile: Add picture, website, bio (facebook.com). Change privacy settings! Add Friends: Find friends. Observe posts. Engage: Post, comment, like, etc. Create Group or Fan Pages: promote events and products, offer discounts, provide useful and interesting posts. Expand your reach: link Facebook to your website and blog
46. Increase your blog’s audienceTwitter 101 for business http://business.twitter.com/twitter101/
47.
48. @twelpforce People ask questions Employees (any!) Reply Tag #twelpforce—makes the reply easy to search 2,600+ Twelpforce team members 28,000+ questions Average time to answer 12 minutes or less. (5/2010)
49. Learn the Lingo! Following—to receive messages, you follow people Tweet—an individual, public message (140 characters) Twittering—what you are doing when post a tweet Retweet or RT —when you share a tweet from someone else with your followers Message (formerly Direct Message)—aprivate message to a follower.
50. Learn the Lingo! mention—a tweet that has @username in the body of the tweet. A public “mention” @reply— a message that begins with @username. People who follow both sender and receiver will see the message. Hashtags (#)—Using a # symbol before a term or topic allows for that term or topic to be more easily searched. #Toastmasters
63. Twitter Action Plan Sign up and complete your profile: Add picture, website, bio (twitter.com) Discover: Find people to follow. Observe. Engage: Retweet and Reply Create Content: promote events and products, offer discounts, provide useful and interesting tweets Expand your reach: link Twitter to your website and blog
78. Locate Potential Employers Select Companies, click the magnifying glass in the search box to be directed to “Company Search Results” page
79. Find potential companies meeting your criteria. Click on a Company’s name and begin the treasure hunt!
80. LinkedIn Answers—Ask and Answer Generate awareness: Post to Answers when questions are asked about a problem your company is solving
81. LinkedIn Action Plan Sign up and complete your profile: Add picture, website, bio, resume (LinkedIn.com) Get Connected: Start with people you know, then search the companies section. Check out profiles before you meet people. Engage: Update your status regularly and participate in LinkedIn Answers Recommend and get recommended Expand your reach: link Twitter to LinkedIn. Check out other applications
87. YouTube Action Plan Watch videos at youtube.com Sign up (you don’t have to post videos) Get Equipment (e.g. Flip camcorder, web cam) Create Content: Shorter (<2 minutes) is better Expand your reach: Put video in your website, blog and in other social media
93. Blog Action Plan Read blogs (find some: Technorati.com) Start a notebook/file of topics Get a free blog: Wordpress.com (or other) Post content regularly: 200-1000 word posts Expand your reach: Put blog in your website, and post in other social media
98. Testing, Testing. . . ° Front-Page Test.If your actions were reported on the front page of the newspaper, what would other people think? Real-World Test.Would it be OK if you did this in the "real world" (vs online)? Would you do or say the same thing face-to-face?