1. VALUES, Mission,
and Vision
Denis Longo
Scoutmaster, NE-II-159

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Learning Objectives
As a result of this session, you will:
 Understand what is meant by values, mission,
and vision
 Review the values, mission, and vision of
Scouting
 Consider values, mission, and vision, in the
context of leadership
 Learn about the Wood Badge Ticket
 Begin writing your own Wood Badge Ticket
based upon your personal values, mission, and
vision

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A Story of Values, Mission,
and Vision

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Values
What is your definition of
Values?

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Values
Values … are core beliefs or desires
that guide or motivate our attitudes
and actions

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Values
Where do we get our Values?

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Values
Values can take a variety of forms. For example:
 Principles or standards
• “Service Above Self” (Rotary Club International)
• “Be Prepared”
• “Do A Good Turn Daily” ...
 Personal Qualities
• Honesty
• Communication
• Being Organized

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Values
 Character Traits
• Loyalty, enthusiasm, openness to others
 Codes of Ethics
• Hippocratic Oath
• Ten Commandments
• BSA’s Outdoor Code ...
 Goals
• Living a healthy life
• Caring for others

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Values
The Scout Oath and
The Scout Law
are statements of
Scouting’s Values

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Values
“Acting in accord with our beliefs and
values is one of the greatest challenges
each of us faces every day.
It’s true for individuals in all aspects of life
… and equally true for organizations of
every kind and size.”
Eric Harvey and Alexander Lucia

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Mission
What is a Mission?

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Mission
A mission is a brief statement that reflects the
core values of an organization.
A mission communicates an organization’s
long-term objectives
– why the organization exists.

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Mission Statement
A Mission Statement …
 Serves as a communication tool for an organization
 Aligns people with a purpose; it fosters commitment
and unity
 Defines directions for change and growth
 Acts as an evaluation tool to help measure activities
and programs

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Sample Mission Statements
 “To establish Starbucks as the premier
purveyor of the finest coffee in the world
while maintaining our uncompromising
principles as we grow” – Starbucks Coffee
 “To solve unsolved problems innovatively”
– 3M
 “To offer all the fine customers in our
territories all of their household needs in a
manner in which they continue to think of
us fondly” – Wal-Mart

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Mission Statement
Supported by lists of Corporate Values
“To preserve and improve human life:
 “Corporate social responsibility
 “Unequivocal excellence in all aspects of
the company
 “Science-based innovation
 “Honesty and integrity
 “Profit, but profit from work that benefits
humanity” – Merck

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Mission Statement
Supported by lists of Corporate Values
“To make people happy:
 “No cynicism
 “Nurturing and promulgation of
‘wholesome American values’
 “Creativity, dreams, and imagination
 “Fanatical attention to consistency and
detail
 “Preservation and control of the Disney
‘magic’” – Walt Disney

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Mission Statement
“The mission of the Boy Scouts of America is to
prepare young people to make ethical and
moral choices over their lifetimes by instilling in
them the values of the Scout Oath and Law.”
– Mission Statement of the Boy Scouts of America

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Vision
What is a Vision?

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Vision
A vision is a picture of future
success.
A vision forms when we think far enough
ahead to realize there will be important
challenges that we can prepare for now.

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Vision
“Nothing happens unless first a dream.”
– Carl Sandburg

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Vision
Consider these Visions:

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Vision
John F. Kennedy:
September 12, 1962
“We choose to go to the moon.”

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Vision
Dr. Martin Luther King, Jr.
August 28, 1963
“I have a dream.”

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Vision
Margaret Thatcher
Former Prime Minister of England
“It is my unique responsibility
as the leader to shine a
spotlight on the future….”

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Vision
Lord Baden-Powell
… a world brotherhood of
Scouts living in peace.

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Vision
Criteria for a Meaningful Vision
 A vision engages the heart and the spirit.
 ... leads toward a worthwhile goal.
 ... gives meaning to an effort.
 ... is simple.
 ... is attainable.
 ... can change over time.

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Vision Statement –
Boy Scouts of America
The Boy Scouts of America is the nation’s foremost youth
program of character development and values-based
leadership training.
In the future, Scouting will continue to:
 Offer young people responsible fun and adventure;
 Instill in young people lifetime values and develop in them
ethical character as expressed in the Scout Oath and Law.
 Train young people in citizenship, service, and leadership;
 Serve America’s communities and families with its quality,
values-based program.

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Reviewing:
Values, Mission, and Vision
Values – Core beliefs or desires that
guide or motivate our attitudes and
our actions.
Mission – Encapsulates the values
and articulates the overall, long-term
objective.
Vision – A picture of success and the
related plan of action.

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Punch Line:
Values, Vision and Mission
 “A vision without a mission is just a
dream …
 “A mission without a vision just passes
the time …
 “A vision with action can change the
world.”
– Joel Barker

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Summary
Effective leaders create a compelling vision and
translate it into reality.
 Values motivate us – what are your values?
 Your job in Scouting – what is your mission?
 The plan to bring it to life – what is your vision?
Your Wood Badge Ticket is your key to
turning your Vision into Reality

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Learning Objectives
As a result of this session, you will:
 Understand what is meant by values, mission,
and vision
 Review the values, mission, and vision of
Scouting
 Consider values, mission, and vision, in the
context of leadership
 Learn about the Wood Badge Ticket
 Begin writing your own Wood Badge Ticket
based upon your personal values, mission, and
vision

32. Thank You!