This is a presentation that I am supposed to make during a meeting on IEC for MGNREGA to be held in Delhi today. The presentation is very brief and tries to outline the broad framework in which the State IEC/ BCC strategy has been built. There are some photographs from the field indicating different activities in IEC, Social Mobilisation and Inter-personal Communication.

1. Strategic communication plan for
Mahatma Gandhi NREGA
West Bengal -2013-2014

2. The broad framework
• The broad framework shared by the Ministry
– Focuses on three components of IEC (Sec. 2.1)
• Information component
• Education component and
• Communication component
– Identifies the communication need (Sec. 2.2)
– The target audience, especially the vulnerable
groups(Sec. 2.3)
– Key messages (Sec. 2.4)

3. The broad framework
• The broad framework shared by the
Ministry
– Communication management (Sec. 3)
– Linkages and convergences for IEC
(Sec. 4)
– Monitoring and evaluation (Sec. 5)
– Use of social media (Sec. 6)
– Best practices and dissemination (Sec. 7)

4. What the State Government has done so far?
• Identified activities under all three components
– Information component
• Opening of Facebook account of the
State, districts, blocks and Gram Panchayats
• Developing the website of the State MGNREGA
Cell
–In the process of development
–Some of the districts have developed their
NREGA websites

5. What the State Government has done so far?
• Identified activities under all three components
– Education component
• Capacity building of all the stakeholders through
training interventions
• Newly elected Pradhans and members of the Gram
Panchayat oriented
– Communication component
• Prepared behaviour change communication plan
through IPC and social mobilization at the household/
community level
• Some districts developed folk media utilization plan
• Developed flexes/ printed leaflets in mid-media category

6. What the State Government has done so far?
• Developed key messages for different
stakeholder groups including Gram
Panchayats
• Identified materials to be developed
• Prepared the implementation plan with
timeline
• Finalized the IEC Matrix

7. What are we looking for from the Ministry?
• Templates for AV spots
• Templates for the mid- media
interventions
• Comprehensive guidelines on IEC/ BCC

8. What are we doing in the field?
• Till the comprehensive strategy is
implemented in the field, we have started
– Doing intensive social mobilization through
Gram Rojgar Diwas, Social Audit Gram
Sansad meetings
– Doing IPC during preparation of labour
budget, especially preparation of
habitation-based planning.

9. EVIDENCES FROM THE FIELD

10. INFORMATION, EDU
CATION AND
COMMUNICATION
(IEC)

12. Cont…

14. Cont…

16. Cont…

17. Cont…

19. SOCIAL
MOBILISATION

20. Cont…

21. Cont…

24. .

26. SOCIAL AUDIT GRAM SABHA

27. Cont…

28. Using Folk media for
awareness generation
Cont…

30. Cont…

31. INTER-PERSONAL
COMMUNICATION

33. Cont…

34. T
T
H
H
A
A
N
N
K
K
Y
Y
O
O
U
U
NO ONE CAN DEVELOP PEOPLE; ONLY PEOPLE CAN
DEVELOP THEMSELVES
PROSPERITY THROUGH PARTICIPATION