As a Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller, our highly experienced analysts will help you measure and evaluate your traffic whether it is; web, social, mobile, display or search. And then maximize what really counts; conversions.

1. Enterprise Analytics

2. Agenda
• Quick Intro of Google Analytics
• What is Google Analytics Premium? 30 Minutes
or your
• Who should use Premium? money back!
• Q&A

3. Your Questions
• During the webinar, use
the GoToWebinar panel to
submit questions.
• We will answer them at the
end.

4. About Vertical Nerve
• Help businesses connect with their audience online
• Help them convert that audience into customers
Web Design & Mobile Web Search Engine Analytics
Development Development Marketing Consulting

5. What is Standard GA?
• Free, easy-to-use web analytics solution
• Enables accurately reporting for data-driven
decision making (no HIPPO decisions)
• GA used on more than 50% of global websites

6. GA Consulting Services
• Google Analytics Account Audit
• Installation & Setup
• Issue Support & Consulting
• Group or Individual Training
• Executive Dashboards
• Conversion Rate Optimization

7. Google Analytics Premium?
• Everything you know & love about GA, with…

8. Phases Feature Standard GA Premium
Data Freshness 24-48 hours max 4 hours
Max. Visits Read for Reports 500k 50M
(before sampling)
Processing Power Rows Available in UI 50k 1M
Rows Available for Export 500 2M
Max. Monthly Hits 300M 1B
Dedicated Account Mgmt. no
Implementation Services no
Service and Support
Ongoing Technical Support no
Training online resources fully custom and
ongoing
Data Collection no
SLAs Reporting Uptime no
Data Freshness no

9. Premium Features: More Power!
50 Custom Variables
• Supplement existing GA data with additional
visitor information for extreme segmentation!
Age Gender Product
Zip Code Plan Type
Visitor ID Signup Date Section
Sale % Order Count

10. Premium Features: More Power!
Unsampled Reports
• Download large, custom reports without
sampling!

11. Premium Features: More Power!
Attribution Modeling
• Give proper credit to each channel based on
several advanced attribution models
In this scenario, which channel gets credit for the purchase?
Paid
Banner Ad Email Blast Purchase
2 days 5 days Search
100%
Most Tools

12. Premium Features: More Power!
Attribution Modeling
• Give proper credit to each channel based on
several advanced attribution models
In this scenario, which channel gets credit for the purchase?
Paid
Banner Ad Email Blast Purchase
2 days 5 days Search
100%
Google Analytics
Premium

13. Premium Features: More Power!
Attribution Modeling
• Give proper credit to each channel based on
several advanced attribution models
In this scenario, which channel gets credit for the purchase?
Paid
Banner Ad Email Blast Purchase
2 days 5 days Search
33% 33% 33%
Google Analytics
Premium

14. Premium Features: More Power!
Attribution Modeling
• Give proper credit to each channel based on
several advanced attribution models
In this scenario, which channel gets credit for the purchase?
Paid
Banner Ad Email Blast Purchase
2 days 5 days Search
20% 30% 50%
Google Analytics
Premium

15. Premium Features: More Power!
Attribution Modeling
• Give proper credit to each channel based on
several advanced attribution models
In this scenario, which channel gets credit for the purchase?
Paid
Banner Ad Email Blast Purchase
2 days 5 days Search
40% 20% 40%
Google Analytics
Premium

16. Premium Features: Better Support!
Dedicated Support
• Dedicated Support from a Certified Analyst
• Implementation Guides
• In-person Training
• Custom Report Creation
• Issue Support

17. Premium Features: SLAs
Enterprise-level Guarantees
• Fresher Data – Processed within 4 hours
• Faster Infrastructure means Quicker Insights
• Data Collection & Uptime Guarantees
GA Standard GA Premium
0 10M 50M 100M 1B
Hits per Month

18. Who should use Premium?

19. Premium Prospects
• Fully utilizing Google Analytics Standard & need more:
• Hits
• Variables
• Support
• Currently using an alternative web analytics system and
want a system that is:
• Easy to Implement
• User-friendly
• Cost-effective

20. Costs
• $150k / year (unlimited hits up to 1B / month)
– Fixed costs means no penalty for higher traffic!
– Significant savings for high volume sites
– One license per company (can be used on multiple domains)
• Price Includes Services!
Implementation On-site & Web-based Ongoing Assistance
Assistance & Audit Training & Real Support

21. Q&A

22. Thank you for attending!
Contact Us
analytics@verticalnerve.com
1-800-330-9450
www.VerticalNerve.com
Watch a video!
See a Fact Sheet!