1. How to Choose Foundation
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2. Women need foundation to:
To give skin a flawless look
To even out skin tone
To protect skin from the environment
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4. Lightweight
powder
Great for
controlling shine
Minimizes lines &
wrinkles
Safe for all skin
types
Natural or matte
finishes
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5. Lightweight
Normal/Dry and
Combination/Oily
formulas typically
available
Reduces lines/
wrinkles and
visibility of
imperfections
Leaves skin looking
brighter and texture
visibly improved
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6. 2-in-1 formula
Easy to apply
Cream
application/ matte
powder finish
Minimizes pores
Safe for all skin
types
Water resistant
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7. With SPF 20 it
protects against
UVA/UVB rays
For all skin types
Natural finish/
sheer color
Suitable for
sensitive skin
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8. Formulated to
absorb access oil.
Heaviest coverage
Best for oily skin
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9. How to do the Stripe Test
Place 2-3 stripes of different shades on jaw line
The correct shade should disappear into the skin
and blend with skin tone of your neck
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10. Helpful Hints
Look at shades in natural light
Wait a few minutes – foundation adapts to the
skin!
Color can look different when blended
Can decide? Always choose the shade that’s a
little darker.
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11. Always test on your face. Wrists and hands are
almost never the same shade as the face.
Want more coverage? Wait for first layer to
dry, then reapply. Touch-up as needed.
Skin tone can be lighter in the winter months and
darker in the summer months. Adapt for these
changes.
Most skin tones have variance – mix shades to
even out skin.
Facial masking can appear on women with darker
skin tones. That is, the outer edges of the face
are darker and the center is lighter. Try two
different shades for blending.
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12. Benefit Type Mary Kay Product
Age-Fighting Liquid TimeWise® Luminous-
Wear™ Liquid Foundation
TimeWise® Matte-Wear™
Liquid Foundation
Minerals Minerals Mary Kay® Mineral Powder
Foundation
Moisturization Liquid or Tinted Moisturizer TimeWise® Luminous-
Wear™ Liquid Foundation
Mary Kay® Tinted
Moisturizer with SPF 20
Oil-Control Matte-Wear, TimeWise® Matte-Wear™
Cream2Powder, Medium Liquid Foundation
Coverage Mary Kay® Crème-to-
Powder Foundation
Sunscreen Foundation with SPF Mary Kay® Tinted
Moisturizer with SPF 20
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13. Benefit Skin Type Mary Kay Product Recommendation
Normal/Dry TimeWise® Luminous-Wear™ Liquid Foundation
Age-Fighting
Combination/Oily TimeWise® Matte-Wear™ Liquid Foundation
Normal/Dry
Minerals Mary Kay® Mineral Powder Foundation
Combination/Oily
Normal/Dry TimeWise® Luminous-Wear™ Liquid Foundation
Moisturization Mary Kay® Tinted Moisturizer with SPF 20
Combination/Oily Mary Kay® Tinted Moisturizer with SPF 20
Normal/Dry Mary Kay® Crème-to-Powder Foundation
Mary Kay® Medium-Coverage Foundation
Oil-Control Combination/Oily TimeWise® Matte-Wear™ Liquid Foundation
Mary Kay® Crème-to-Powder Foundation
Mary Kay® Medium-Coverage Foundation
Normal/Dry
Sunscreen Mary Kay® Tinted Moisturizer with SPF 20
Combination/Oily
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14. Benefit Skin Type Mary Kay Product Recommendation Finish
Normal/Dry TimeWise® Luminous-Wear™ Liquid Foundation Luminous/dewy
Age-
Fighting Combination/Oily TimeWise® Matte-Wear™ Liquid Foundation Matte
Normal/Dry Natural or
Minerals Mary Kay® Mineral Powder Foundation
Combination/Oily Matte
Normal/Dry TimeWise® Luminous-Wear™ Liquid Foundation Luminous/Dewy
Moisturiz Mary Kay® Tinted Moisturizer with SPF 20 Natural
ation
Combination/Oily Mary Kay® Tinted Moisturizer with SPF 20 Natural
Normal/Dry Mary Kay® Crème-to-Powder Foundation Matte
Mary Kay® Medium-Coverage Foundation Natural
Oil-
Control Combination/Oily TimeWise® Matte-Wear™ Liquid Foundation Matte
Mary Kay® Crème-to-Powder Foundation Matte
Mary Kay® Medium-Coverage Foundation Natural
Sunscree Normal/Dry
Mary Kay® Tinted Moisturizer with SPF 20 Natural
n Combination/Oily
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15. Concealer Liquid Foundation Brush
Conceal imperfections such Apply foundation like a pro
as age spots, dark under-eye Designed with tapered brush
circles, and blemishes
Won’t absorb access
Facial Highlighting Pen makeup, so you actually use
Use on the shadowy areas of
less product
the face for an instant lift Mineral Foundation Brush
Easy-to-blend, won’t settle Allows for right application
into of mineral powder
Sheer Mineral Pressed Soft, natural bristles
Powder Foundation Primer
Controls shine, oil-absorbing Extends wear of foundation
Helps makeup look fresher
Reduces appearance of fine
longer lines, wrinkles, and
Loose Powder imperfections
Helps control shine
Sets makeup for a flawless
look
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16. women want someone to help them find their
perfect foundation match…
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