1. SEO is Dead, Long Live SEO!
SEO Camp Montreal 2013
Monday, 3 June, 13

2. SEO Is Incredibly Basic ...
Monday, 3 June, 13

3. ★ Title Tags
★ H Tags
★ Alt Attributes
★ Good Keyword Choices
★ Keyword-laden Content
★ etc.
Standard on-page factors
you know all that cliche crap ...
and align with on-page efforts ...
Monday, 3 June, 13

4. SEO is supposed to be about
optimizing your website for the
search engines, right?
Monday, 3 June, 13

5. Sure, in 1997!
Monday, 3 June, 13

6. Search Engine Optimization
is a misnomer.
Monday, 3 June, 13

7. We don't optimize search engines!
Monday, 3 June, 13

8. We find out how after the fact and work to
optimize our content in order to be found.
Google optimizes itself!
Monday, 3 June, 13

9. We should be thinking about
Content Optimization
Forget SEO!
Monday, 3 June, 13

10. If you’re not involved in
content creation you’re
not in SEO!
Monday, 3 June, 13

11. Decide what content
to produce How to produce it
Ensure it can
easily be found
Content Optimization
Monday, 3 June, 13

12. SEO is all encompassing. It’s about getting
your site RANKED!
Today,
Monday, 3 June, 13

13. How?
Off-page efforts!
Monday, 3 June, 13

14. Backlinks
Article Marketing
Comments
Quality Content
Social Media
Forums
Guest Posting
White Papers
Case Studies
Monday, 3 June, 13

15. There’s good an bad content:
whitehat vs. blackhat!
... but, be careful!
Monday, 3 June, 13

16. Blackhat
★ Keyword Stuffing
★ Invisible Text
★ Doorway Pages
★ Spamdexing
Basically, break any search engine rules and regulations
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17. Everything else!
Whitehat
Monday, 3 June, 13

18. It can help SEO, but don’t rely on it!
A quick word on Social Media
Monday, 3 June, 13

19. Social Media is for building, engaging,
and supporting your community
Monday, 3 June, 13

20. Twitter is by far the worst for SEO!
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21. Monday, 3 June, 13

22. Example:
Someone with 5000 followers
tweets this presentation. 11 people
click the link. That’s a .2% CTR.
Talk about an engaged audience!
Monday, 3 June, 13

23. ★ Patience - it takes time to build good SEO
★ Always think about the value of your content
★ Always consider the relevance of your content
★ Social Media is good - but not a proven SEO strategy
★ Fire anyone who calls them self an SEO or SMO expert!
Some Tips
Monday, 3 June, 13

24. www.TheBrendans.com
www.KeepMarketingFun.com
@TheBrendans
www.facebook.com/thebrendans
@digibomb
Monday, 3 June, 13

25. Thank You!
www.TheBrendans.com
www.KeepMarketingFun.com
@TheBrendans
www.facebook.com/thebrendans
@digibomb
Monday, 3 June, 13