http://www.inforum.cz/en/ This presentation provides an overview of causes why library and information services are fading out of sight for most user groups and how these users and their expectations have changed without us realizing. It contains a strong plea for a focus shift for librarians, but in fact also for companies and organisations. A focus into the environments where the users are, instead of expecting them to come to us, or our resources. Exploration of all relevant user environments for your organization, the use of new web-based technologies with Web 2.0 elements and certainly a more structural technical re-design of (library) information systems is required to deliver your services and resources at the place of need. A simple short-term solution like a QuickSearch Library Toolbar is explained, several other tools to “enrich” the user’s personal search environment, as well as the more long-term ongoing work at the Libraries of the University of Groningen and the Central Medical Library of the University Medical Center Groningen.

1. Into the user environment now! How the users changed and how libraries can adjust

2. Guus van den Brekel Coördinator Electronic Services, Central Medical Library University Medical Center Groningen Blog: Digicmb.blogspot.com Into the user environment now! How the users changed and how libraries can adjust INFORUM 2007, Prague. 22th – 24th May

6. No Shortcuts No Intersections No Teleports ;-) No Visibility, lack of presence

7. What we are up against … We are not the only one anymore …

11. Got Game: How the Gamer Generation Is Reshaping Business Forever by John C. Beck , Mitchell Wade "We’ve said there IS a generation gap -a real cultural difference-between gamers and baby boomers..."

12. “ The World is FLAT for everybody” “ People will change their habits quickly when they have a strong reason to do so, and people have an innate urge to connect with other people” Marc Andreessen, co-founder Mosaic, Netscape

13. So the World has changed, … the User has changed … … just did not change enough and the Libraries …… (Read: Organizations, companies, Industry)

15. Keep up with what they are doing!

16. library user environments resource environment Source: Lorcan Dempsey, Liber 2005 lab books exhibitions PDAs learning management systems campus portal course material text book personal collections reading lists Institutional repository Digital collections E-reserve Catalog Licensed collections Aggregations Virtual reference Cataloging ILL lab books exhibitions PDAs learning management systems campus portal course material text book personal collections reading lists

18. library Consumer environments Management environment Licensed Bought Faculty& students Digitized Aggregations Resource sharing Integrated local consumer environment? Library web presence Resource sharing, … Source: Lorcan Dempsey, CIC 2007 … Institutional Workflow Portals, CMS, IR, … Personal Workflow RSS, toolbars, .. Network level workflow Google, … Integrated local consumer environment? Library web presence Resource sharing, …

25. Complex phrases Dutch ! (obesity) Quotes Name handling Name handling

31. But what can we do NOW ?

33. Personal Learning landscape

35. User environment BROWSER OFFICE APS NETWORK DESKTOP

40. A Short Term example: the QuickSearch Library Toolbar

42. How does it work ?

47. Top Frame on Browser Window

60. Second Life : some figures 250.00 Residents in March 2006! And now ..

61. The Second Life Medical Library 2.0 at HEALTHINFO ISLAND

62. Thank you for your attention. This is a mash-up of articles, presentations, blog-posts published on these subjects, mixed with my experiences and opinions. You can find all of them at http://del.icio.us/digicmb/UserEnvironment

63. Backup slides Toolbar movie: http://www.rug.nl/Bibliotheek/locaties/bibCMB/informatie/toolbar/DemoToolbar2.html (online) I:ragueemoToolbar2.html (USB)