Over the last decade, marketers have developed a growing need to track their competitors’ digital marketing efforts in order to stay ahead of the curve. Yesmail has delivered on this necessity with Yesmail Market Intelligence, the first-of-its-kind tool that enables users to track their competitors’ digital campaigns from one centralized, user-friendly interface. Enhanced Yesmail Market Intelligence features allow marketers to analyze campaign data, and identify trends and winning marketing tactics. Based on these insights, marketers can develop truly informed multi-channel strategies that consistently outperform their competitors. Presenter: Steve True, sr. digital sales strategist, Yesmail @Yesmail

1. Learning From Your
Competitors Means
Outperforming Them
Steve True
Sr. Digital Sales Strategist
October 24, 2012

2. “Check everyone who is your
competition. And don’t look for the
bad. Look for the good…everyone is
doing something right."
Sam Walton,
Founder & First CEO,

3. The Case for
Competitive Intelligence

4. What YOU Can Do with Competitive Intelligence
• Measure how email marketing drives social engagement
• Draw inspiration for promos, creative, deployment tactics
• Evaluate real-time campaign performance metrics against
competitive set
• Create proactive campaigns using industry- and
competitor-proven strategies
• Craft reactive campaigns with appealing counter offers
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5. Essential Digital Campaign Components
Deployment
Day / Time
Competitive Digital
Messaging Channel
Intelligence can
optimize all key
components of Competitive
digital campaigns Intelligence
Creative Deployment
Frequency
Engagement
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6. So your boss wants a competitive analysis…
What do you do?
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7. Market Intelligence 2.0

8. Spying on Your Competition Has Never Been Easier
Major clients:
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9. Outperform Competitors with Market Intelligence 2.0
• Key Benefits:
– A user-friendly, centralized dashboard
– Real-time monitoring of marketing campaign deployments across major
digital channels—email, Facebook, Twitter, YouTube, Google+
– Customizable feed of campaign data
• Dynamic data filters based on vertical, channel, competitor, campaign,
keywords, engagement score, or time frame
• In-depth metrics: data analytics, segmentable by campaign, marketer,
channel, engagement and much more
• Monitor email marketing messages competitors send to different
audience personas based on geographical region, age, and gender
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10. Feed
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11. Marketing Profile
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12. Informed Strategy Drives Improved Performance
• Keyword search function and real-time notifications
• Searchable and growing database of 5,000,000+ campaigns
• Track historic campaign performance
• ‘Star’ successful campaign themes and offers from top-performers
• Measure daily growth of competitors’ social followings, as well as engagement—likes,
shares, comments, favorites, views
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13. Visualize and Present Competitive Insights
• Comparison feature provides:
– Side-by-side comparison of up to 4 different marketers at a time
– Comparison analytics based on campaign engagement, deployment volume,
deployment date and time, all the way down to hourly level
– Interactive charts link directly to campaign feeds
• Export detailed reports into PDF and CSV formats
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14. Competitive intelligence leads to better ROI by…
• Giving a complete picture of the
competitive and industry landscape
• Allowing marketers to:
–Evaluate how email marketing
campaigns drive social
engagement
–Gauge competitive campaign
effectiveness on multiple levels
and across multiple channels
–Adapt deployment and content
strategies based on insights drawn
from competitors’ lucrative
campaigns
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15. To see actionable insights for this holiday season
based on data from Market Intelligence, download
our new Consumer Online Behavior Report:
www.yesmail.com/surveyreport.
Steve True
Sr. Digital Sales Strategist
steven.true@yesmail.com
402-836-5551
www.yesmail.com
1-877-YESMAIL