Rob Reed from MomentFeed presentation deck from Digiday Retail Summit, 7.28.14

1. Closing the Loop with Localized Ads

2. What Ads Do Consumers Want?
2
Top 3 most important
elements of mobile
advertising:
1. Duration/Size of ads
2. Relevant Ad Content
3. Ads for
services/goods
specific to location

3. What Ads Do Consumers Want?
3

4. 4
National Campaigns Today
What if you could tailor every
ad to its local audience?

7. 7
National Reach with Local Flavor
Relevant content
for local consumers
...on a national scale

8. 8
100 million US consumers
log into Facebook mobile
every day
Facebook Promoted Post
Hello Santa Monica! Order a large pizza
today and receive a buy-one-get-one-free
bottle of ice-cold Pepsi. Click below to order
from your local Pizza Hut at 2029 Pico Blvd
(at 20th St.) in time for the game!
Pizza Hut - Santa Monica
Click to Order Online
order.pizzahut.com
Feels like the ad is coming
from your local pizza place
Unique photo of each
location provides familiarity
and relevance
Include CTA and link to
the local ordering page at
PizzaHut.com
Target consumers who live
near each specific location

9. 9
Facebook Promoted Post
Land on the unique order
page for the Pizza Hut
location promoted in the ad
Two bottles of Pepsi
automatically added to the
user’s cart

10. 10
Hello Atlanta! We’re having a special sale at your
local Tory Burch with an extra 25% off sale items.
We hope to see you at our 3500 Peachtree Road,
NE location this weekend.
Tory Burch - Atlanta
Click for More Details
Facebook app accounts for
20% of all time spent on
mobile devices
Target ads when consumers
are in “shopping mode”
Click-to-order CTA with
embedded offer
8-10% click-through
rates (CTR)
Facebook Promoted Post

11. 11
Hello Dallas! Your local 7-Eleven at 4104 Gaston
Ave (at Haskell) has a special offer today: Buy
one 4-pack of Red Bull and get a free Slurpee.
Get the offer now!
7-Eleven - DallasTimely mobile delivery
drives immediate action and
redemption
A/B test offer & creative
to optimize conversion
Barcode or QR code can
be scanned & redeemed
at the POS
Facebook Offer

12. 12
Hello Studio City! Join us for the big final sale
with up to 75% off this week at the 12169 Ventura
Blvd location. Great deals to keep you going for
the rest of the summer!
Gap - Studio City
Facebook Promoted Post

13. 13
Hello Austin! Now you can get a free Victoria’s
Secret workout bag with any $65 purchase. Stop
by our 2901 S Capital of Texas Hwy location or
go online to get your free bag today!
Victoria’s Secret - Austin
Facebook Promoted Post

14. 14
Hello Thousand Oaks! Have you tried my Blazin
Chicken Sandwich? It’s only here for a limited
time so stop by the 484 N Moorpark Road
location this week.
Jack in the Box - Thousand Oaks
Facebook Promoted Post

15. The Old Spaghetti Factory
MomentFeed Campaigns

16. The Old Spaghetti Factory used MomentFeed Campaigns to
drive awareness and in-store sales for new menu items from
March to April 2014 across 19 of their restaurants and local
Facebook Pages. They then compared those locations to a
Control group of 19 locations.
Through MomentFeed’s unique advertising solution,
The Old Spaghetti Factory was able to...

17. Over 659,078 unique customers
reached, through 19 local Facebook
Pages
Reach a Hyper-Relevant Local Audience

18. ROI on Facebook Ad Spend30X
Driving Restaurant Sales
The Old Spaghetti Factory generated a year-over-year lift of more
than 5,400 customer visits during the campaign period (March-
April) compared to a control group
The Old Spaghetti Factory
Case Study

19. Owning the
Mobile Consumer
Rob Reed
Founder
rob@momentfeed.com
310.494.6617