By: Isadora Badi (VP Global Marketing - Sotheby's International Realty)

2. Isadora Badi
Vice President, Global Marketing
Sotheby’s International Realty Affiliates LLC
isadora.badi@sothebysrealty.com

3. Brand Heritage For New Markets
3

4. Founded in London by
Samuel Baker in 1744 as
an auction bookseller
Revered tradition of
marketing the world’s
most cherished
possessions
Oldest company listed on
NY Stock Exchange
American led consortium
acquired Sotheby’s in
1983

5. 1976
Company-owned real estate offices
Marketing affiliation model created
Sotheby’s International Realty
®
2004
Company owned offices are
operated by NRT
Strategic partnership with
Realogy
Created full real estate franchise
business model
100-year licensing agreement

6. Unmatched
credibility
among the
affluent
$49.5M

9. SOTHEBY’S INTERNATIONAL REALTY HAS THE PERFECT PROFILE OF A LUXURY BRAND
HIGH QUALITY
LUXURIOUS
EXCLUSIVE
GLOBAL

10. Content
10

15. Virtual Reality
15

18. Experiential Events
London | Monterey | Hong Kong | Dubai | New York

21. IMAGINE. DESIGN. SHOP.
Available now for download in the Google Play Store and the iOS App Store.
©MMXVIIISotheby’sInternationalRealtyAffiliatesLLC.AllRightsReserved.Sotheby’sInternationalRealtyAffiliatesLLCfullysupportstheprinciplesoftheFairHousingActandtheEqualOpportunityAct.EachOfficeisIndependentlyOwnedandOperated.Sotheby’sInternationalRealty
andtheSotheby’sInternationalRealtylogoareregistered(orunregistered)servicemarkslicensedtoSotheby’sInternationalRealtyAffiliatesLLC.
RM_MontereyCat_Curate.indd 1 7/5/18 9:14 AM

22. Shop the Room

24. How Augmented Realty is Redefining
the “Listing Presentation”