By: Borja Perez (SVP, Digital and Social Media)

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Bragging Rightsin a declining linear landscape.
50%
NEW
VIEWERS*
57%
OF HISPANICS
REACHED
37M
WC VIEWERS
REACHED
17.2B
LINEAR
MINUTES
*50% of the World Cup A18-49 audience had not watched TEL in M-Su prime in the 30 days prior to the tournament
Source: Nielsen, NPM, Live+SD, World Cup reach based on TA % Rating (6 min, includes visitors). P2+ for all statistics above except new viewership, which is based on A18-49.
+33%
IN TOTAL DAY
REACH
#1
SLTV NET IN
TOTAL DAY
#1
GROUP STAGE
GAME IN SLTV
+17%
OOH LIFT
Greatest 32-day Performance In Network History
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30.1
17.4
15.1 14.4 13.8
10.9
8.8
2018 World Cup
TEL
NFL Reg Season
CBS
2017 World
Series
2018 Super
Bowl
2018 World Cup
FOX
2018 Winter
Olympics
2018 NBA Finals
P2+ Hispanic Reach (in Millions)
Unprecedented scale among Hispanics, reaching more viewers
than all other high profile sporting eventsthisseason.
Source: Nielsen, NPM, Live+SD, Hispanic based on HOH Origin. Reach based on 6-min qualifier. World Cup reach for TEL & FOX based on TA % Rating (6 min, includes visitors).
Biggest Sporting Event In Spanish Language History
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