Presented by: Emmanuel Saujet - Chief Executive Officer & Co-Founder at International Cosmetics & Perfumes

1. EMMANUEL SAUJET
Chief Executive Officer, Co-Founder
International Cosmetics & Perfumes

3. Projected to be $805 billion by 2023
Source Orbis Research
Global Beauty Industry 2017
$532BN
Source Euromonitor
$7.9BN
A 6% increase over 2016 sales
Source The NPD Group, Inc.
U.S. Prestige Beauty Industry 2017 Fragrance Industry 2017
$48BN
$17BN
2015
2014
U.S
.
Global
BEAUTY & FRAGRANCE INDUSTRY SNAPSHOT

4. WHERE WE ARE PLAYING AND WINNING
ANNUAL
GROWTH +10 – 16%
Since 2003
DIGITAL
SPEND
+25% for FY17
From FY16
DOT.COM
GROWTH +55% in FY18
From FY17
ONLINE
SALES +54% in FY18
From FY17

5. COMMODITIZATION & DILUTION OF LUXURY
The State of Niche:
Ø Oversaturated market is shifting
Ø Consumers value discovery and storytelling
Ø Big brand investment is narrowing the category
Ø Handful of uber-niche brands left
Defining Luxury:
Ø Luxury positioning is 360
Ø Communicate authentic luxury to customers
through service

6. AGAINST ALL ODDS

7. SERVICE: THE ULTIMATE BUSINESS DRIVER
Emotional Experiential
Holistic
SERVICE IS
Experience
at-counter
SERVICE IS

8. CORNERSTONES OF LUXURY
CRAFTSMANSHIP
HERITAGERARITY

9. social media will win.
Ø Online shopping is growing
Ø Clients are spending more time on mobile
Ø Facebook is #1 driving to e-commerce
Ø Instagram is growing into an important selling tool
Ø Choose battles to win on digital marketing platforms
Ø Listen to the community
Ø Take risks with influencers
Ø Bring offline DNA online
ONLINE DOWNLOAD

10. MERCI