DAS LiveIntent
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Newsletter subscriber networks provide an opportunity for brands to reach a highly engaged audience. Email remains one of the most widely used digital platforms, with people spending over 25 minutes per hour on their mobile devices using email. Newsletter subscribers have opted into regular content from trusted publishers, and will give their full attention to email content for an average of 28 seconds per message. This engaged audience can be reached through banner ads and sponsorship placements within newsletters, delivering click through rates that are 2-10 times higher than typical digital channels.
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DAS LiveIntent
- 1. Newsletter Subscriber Network Digiday Agency Summit
- 2. Why Newsletters? Because they’re Everywhere 2 This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 3. 168 MILLION emails are sent per minute
- 4. 25 Minutes of Every Mobile Internet Hour Is Spent In Email 4
- 5. The Second Screen is Largely for Email Frequency of Mobile Device Usage While Watching TV Email is top mobile 12% activity while watching TV 18% 42% Tablet Daily Weekly 28% Monthly Never 60% of mobile device owners check email during programs 13% and commercials 40% Smartphone 24% 24% This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 6. A Subscriber Has Jumped Through Hoops Signed up Read it! Opted in With Intent FOR AN AVERAGE 28.3 & SECONDS Attention! Selected Opened a trusted their message email Scanned Inbox This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 7. Average View-time 30 seconds TV Commercials 28.3 seconds Display in Email 20 seconds Radio Commercials and is way more 8 seconds Online Display measurable! This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 8. Why pay for impressions that look like this?
- 9. Now, No Wasted Impressions
- 10. One Email, Dynamic Experience – on OPEN This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 11. Capture this Premium Audience with IAB banners 2-10x the lift Average CTR of .4% in branding & on IAB ads engagement For representative purposes only 11 This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 12. …and High-Impact Sponsorship Skins 10-100x the lift in branding & engagement For representative purposes only 12 This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 13. Capture this Premium Audience with IAB banners For representative purposes only 13 This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 14. …and High-Impact Sponsorship Skins For representative purposes only 14 This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 15. Capture this Premium Audience with IAB banners For representative purposes only 15 This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 16. …and High-Impact Sponsorship Skins For representative purposes only 16 This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 17. Capture this Premium Audience with IAB banners For representative purposes only 17 This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 18. …and High-Impact Sponsorship Skins For representative purposes only 18 This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.
- 19. Reach the Loyal Subscribers of Premium Publishers For representative purposes only 19
Notas del editor
- We are helping advertisers tap into the wealth of premium display inventory available in this channel.
- Email is many different things to many different peopleIt’s highly personal, mobile, social, ecommerce and accessible on every device.
- Email is the original and still raining champion king of apps.There are 2.9 Billion accounts driving 188 billion sends per day / 168 MM sends per minute.
- According to Nielsen, 25 minutes of every mobile internet hour is spent in email, more time than portals, social networks, search, news, entertainment, music and weather combined.
- 42% of tablet users use them daily while watching tv, 88% monthly40% of smartphones users use them daily while watching tv, 87% monthlyEmail top activity by far during TV:60% of tablet and smartphone users checked email during program59% of tablet and smartphone users checked email during commercials
- Source:http://blogs.smartertools.com/2011/08/29/the-value-of-email/
- ----- Meeting Notes (3/26/12 09:41) -----As i'm sure you all remember, in the late 90's Double Click entered the market and made it easy for sites and agencies to serve and target display ads and also helped sites monetize their inventory.
- Target device, geo, time of day with ads and landing pagesTags work in all ESPsTags light up on open, sense geo, device, time of day, newsletterPublisher can sell their own ads into the newsletters or LiveIntent can bring ads, in any proportionPublisher can use it to target iPads, Geo, Time
- At the end of the day advertisers don’t really care about technology and innovation because they are a means to a more important end. What’s most important is engaging with high value customers in an environment where they are susceptible to an advertisers message and there’s no better way to do that than in the consumer’s personal inbox. LiveIntent offers brands the opportunity to reach premium publishers most loyal customers by delivering ads to subscribers of their newsletters, alerts, announcements and advertorials.How do we know they are the most loyal and engaged consumers?Brand lift for advertisers is 2-10x that of traditional displayResponse rates are 2-10x that of traditional display and that’s just with a simple static IAB adSubscribers who click through to a pubs website consume 3x the traffic of the average site visitor
- But not only did we want to make easier to buy and sell this premium inventoryWe also wanted to improve the ad experience by launching Inbox Takeover SkinsThese skins generate CTR’s in the 1-3% rangeAnd the brand impact is much higher (5-10x) than what you’d get in a browser experience.
- At the end of the day advertisers don’t really care about technology and innovation because they are a means to a more important end. What’s most important is engaging with high value customers in an environment where they are susceptible to an advertisers message and there’s no better way to do that than in the consumer’s personal inbox. LiveIntent offers brands the opportunity to reach premium publishers most loyal customers by delivering ads to subscribers of their newsletters, alerts, announcements and advertorials.How do we know they are the most loyal and engaged consumers?Brand lift for advertisers is 2-10x that of traditional displayResponse rates are 2-10x that of traditional display and that’s just with a simple static IAB adSubscribers who click through to a pubs website consume 3x the traffic of the average site visitor
- But not only did we want to make easier to buy and sell this premium inventoryWe also wanted to improve the ad experience by launching Inbox Takeover SkinsThese skins generate CTR’s in the 1-3% rangeAnd the brand impact is much higher (5-10x) than what you’d get in a browser experience.
- At the end of the day advertisers don’t really care about technology and innovation because they are a means to a more important end. What’s most important is engaging with high value customers in an environment where they are susceptible to an advertisers message and there’s no better way to do that than in the consumer’s personal inbox. LiveIntent offers brands the opportunity to reach premium publishers most loyal customers by delivering ads to subscribers of their newsletters, alerts, announcements and advertorials.How do we know they are the most loyal and engaged consumers?Brand lift for advertisers is 2-10x that of traditional displayResponse rates are 2-10x that of traditional display and that’s just with a simple static IAB adSubscribers who click through to a pubs website consume 3x the traffic of the average site visitor
- But not only did we want to make easier to buy and sell this premium inventoryWe also wanted to improve the ad experience by launching Inbox Takeover SkinsThese skins generate CTR’s in the 1-3% rangeAnd the brand impact is much higher (5-10x) than what you’d get in a browser experience.
- At the end of the day advertisers don’t really care about technology and innovation because they are a means to a more important end. What’s most important is engaging with high value customers in an environment where they are susceptible to an advertisers message and there’s no better way to do that than in the consumer’s personal inbox. LiveIntent offers brands the opportunity to reach premium publishers most loyal customers by delivering ads to subscribers of their newsletters, alerts, announcements and advertorials.How do we know they are the most loyal and engaged consumers?Brand lift for advertisers is 2-10x that of traditional displayResponse rates are 2-10x that of traditional display and that’s just with a simple static IAB adSubscribers who click through to a pubs website consume 3x the traffic of the average site visitor
- But not only did we want to make easier to buy and sell this premium inventoryWe also wanted to improve the ad experience by launching Inbox Takeover SkinsThese skins generate CTR’s in the 1-3% rangeAnd the brand impact is much higher (5-10x) than what you’d get in a browser experience.