Presented by Charisse Ford Hughes

1. INSIDE PANDORA’S COMEBACK PLAYBOOK:
EMBRACING OMNI-PERSON MARKETING
CHARISSE HUGHES, CHIEF MARKETING OFFICER, PANDORA AMERICAS
OCTOBER 28, 2019

3. 33

4. 4
L OV E S

5. 5
REASON
TO BELIEVE
CONSUMERS WANT MORE FROM BRANDS.
They want more than reasons
to believe that your brand is cool or that your product
works, they want to BELONG TO A TRIBE THAT SHARES
THEIR VALUES.
REASON
TO BELONG

6. 6
OMNI-PERSONMARKETING:
GETTINGCUSTOMEROBSESSED

7. 7
OMNI-PERSON
MARKETING:
MAKING DATA-
INSPIRED
DECISIONS

8. 8
New identity
New website design
New social
New products
New stores
New packaging
New collaborations
New advertising

9. 9
OUR PURPOSE

10. 10

11. 11

12. 12
ExpressyourselfBeplayfulDiscover craft

13. 13

14. 14
Pink is not a color

15. 15
Pink is an attitude

16. 16

17. 17

18. 18

20. 20

21. 21

22. 22

23. 23

24. 24
THANK YOU