GroupM at DES: The Future of the Digital Video Marketplace
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GroupM at DES: The Future of the Digital Video Marketplace
- 1. The Future of Media: Imperatives for Omni Channel Marketing
- 11. Source: twitter
- 12. How Pinterest puts people in Stores Source: HBR July 2013
- 21. Source: Youtube
- 24. Pratush Gupta Director, GroupM Data & Analytics @pratush Thank you
Notas del editor
- TV - Online Ad Parity coming soonTargeting Social TV data with display for targeted reachUsing second screen data for first screen decisions
- HBR Study The study found that about 41% of participants did “Reverse showrooming” meaning that they would find a product online, and then shop for it at a retail store location.
- Mobile becomes ubiquitousIncreasingly used for shopping, payments, financial transactionsPaypal beaconLocation increasingly linked with mobileLocation based services
- For DR customers, location based targeting using geo-codes from experiential devices is coming soon
- Display and mobile display will start to get integratedWe need an omni-channel media strategyBy using and marrying data from all devices to ensure a seamless experience