The Difference between leading and
managing. Tyler Starrine Strategy, Huge August 24, 2015

Learning the
hard way.

My career in Digital. •
Started in 2006 at a small boutique agency. • Transitional time in the market, social began to explode • 3 Seasoned leaders, lots of “kids” that got digital • Lots of opportunities to step up and get noticed • Experience with Fortune 100 clients and leaders. • Safeway, Kraft, Apple, Diageo • Thrown into the deep end • Partnered with some of the best leaders in business • Range of experience across the agency. • Client services • New business • Strategy

Timeline. Marketing Associate 2006 2007
2008

Timeline. 2006 2007 2008 Marketing
Associate Campaign Manager

Timeline. 2006 2007 2008 Campaign
Manager Director, Campaign Management Marketing Associate

Timeline. 2006 2007 2008 Campaign
Manager Director, Campaign Management VP, Campaign Development Marketing Associate

Manager.Associate. Responsibilities: Personal work output
Personal work quality Leader.

Manager.Associate. Responsibilities: Personal work output
Personal work quality Leader. Responsibilities: Personal work output Personal work quality +Team output +Team quality

Manager.Associate. Responsibilities: Personal work output
Personal work quality Leader. Responsibilities: Personal work output Personal work quality Team work output Team work quality Responsibilities: Personal work output Personal work quality Team work output Team work quality +Team quality +Team performance +Team Growth

Manager.Associate. Responsibilities: Personal work output
Personal work quality Leader. Responsibilities: Personal work output Personal work quality Team work output Team work quality Responsibilities: Personal work output Personal work quality Team work output Team work quality +Team quality +Team performance +Team Growth Where it gets tough.

Responsibility
Control

This shift requires a set
of “softer” skills that you won’t find listed in the job description.

Leadership skills: 1. Integrity. 2.
Communication. 3. Perspective. 4. Mentorship.

Why this matters.

Great leadership leads to great
success.

Sir Richard Branson,Virgin.

Jeff Bezos,Amazon.

Tony Hsieh, Zappos.

Well respected Innovative Passionate Expansive
Highly profitable Sustainable Industry changing Highly Successful.Great Leaders.

Well respected Innovative Passionate Expansive
Highly profitable Sustainable Industry changing +Happy Highly Successful.Great Leaders.

Leadership enables: 1. Innovation. 2.
Growth. 3. Longevity. 4. Passion.

3 Key
Takeaways.

Give a shit.

Give a shit.Not just about
the work but about the people. They’ll be there long after the work is completed.

Choose leaders.

Choose leaders.When you’re interviewing, ask
who you’ll be working for. Meet them, interview them, know what you’re getting into.

Manage projects
not people.

Manage projects not people.Manage timelines.
Manage deadlines. But don’t manage people, guide them, grow them, lead them.

Remember: 1. Give a shit.
2. Choose leaders. 3. Manage projects, not people.