Tyler Starrine from Huge's presentation from Digiday's Agency Innovation Camp in Vail, CO - August 24, 2015

1. The Difference between
leading and managing.
Tyler Starrine
Strategy, Huge
August 24, 2015

3. Learning the
hard way.

4. My career in Digital.
• Started in 2006 at a small boutique agency.
• Transitional time in the market, social began to explode
• 3 Seasoned leaders, lots of “kids” that got digital
• Lots of opportunities to step up and get noticed
• Experience with Fortune 100 clients and leaders.
• Safeway, Kraft, Apple, Diageo
• Thrown into the deep end
• Partnered with some of the best leaders in business
• Range of experience across the agency.
• Client services
• New business
• Strategy

5. Timeline.
Marketing
Associate
2006 2007 2008

6. Timeline.
2006 2007 2008
Marketing
Associate
Campaign
Manager

7. Timeline.
2006 2007 2008
Campaign
Manager
Director,
Campaign Management
Marketing
Associate

8. Timeline.
2006 2007 2008
Campaign
Manager
Director,
Campaign Management
VP, Campaign
Development
Marketing
Associate

9. Manager.Associate.
Responsibilities:
Personal work output
Personal work quality
Leader.

10. Manager.Associate.
Responsibilities:
Personal work output
Personal work quality
Leader.
Responsibilities:
Personal work output
Personal work quality
+Team output
+Team quality

11. Manager.Associate.
Responsibilities:
Personal work output
Personal work quality
Leader.
Responsibilities:
Personal work output
Personal work quality
Team work output
Team work quality
Responsibilities:
Personal work output
Personal work quality
Team work output
Team work quality
+Team quality
+Team performance
+Team Growth

12. Manager.Associate.
Responsibilities:
Personal work output
Personal work quality
Leader.
Responsibilities:
Personal work output
Personal work quality
Team work output
Team work quality
Responsibilities:
Personal work output
Personal work quality
Team work output
Team work quality
+Team quality
+Team performance
+Team Growth
Where it gets tough.

13. Responsibility
Control

14. This shift requires a set of “softer” skills
that you won’t find listed in the
job description.

15. Leadership skills:
1. Integrity.
2. Communication.
3. Perspective.
4. Mentorship.

16. Why this matters.

17. Great leadership leads to
great success.

18. Sir Richard Branson,Virgin.

19. Jeff Bezos,Amazon.

20. Tony Hsieh, Zappos.

21. Well respected
Innovative
Passionate
Expansive
Highly profitable
Sustainable
Industry changing
Highly Successful.Great Leaders.

22. Well respected
Innovative
Passionate
Expansive
Highly profitable
Sustainable
Industry changing
+Happy
Highly Successful.Great Leaders.

23. Leadership enables:
1. Innovation.
2. Growth.
3. Longevity.
4. Passion.

24. 3 Key
Takeaways.

25. Give a shit.

26. Give a shit.Not just about the work but about the people.
They’ll be there long after the work is completed.

27. Choose leaders.

28. Choose leaders.When you’re interviewing, ask who you’ll be working for.
Meet them, interview them, know what you’re getting into.

29. Manage projects
not people.

30. Manage projects
not people.Manage timelines. Manage deadlines. But don’t manage
people, guide them, grow them, lead them.

31. Remember:
1. Give a shit.
2. Choose leaders.
3. Manage projects, not people.