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The Trade Desk, WTF Programmatic, December 2016
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Tim Sims presemtraion at WTF Programmatic, December 2016
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The Trade Desk, WTF Programmatic, December 2016
1.
2.
Best Practices
3.
How we buy
and sell media is drastically changing.
4.
So is how
we are consuming and engaging with advertising.
5.
How do we
continue to improve the user experience?
6.
5 things to
think about in creating a campaign that resonates:
7.
Think holistically.1 Select
the media mix that’s right for you.
8.
Run complimentary strategies.
9.
Think like a
modern consumer (psst—you are one). 2 Approach your campaign as you would like to engage with a campaign.
10.
A day of
media consumption
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
Do your homework. 3
Make sure you understand the landscape in which you’re advertising.
31.
So much nuance
in every environment. Not every publisher has the same look and feel.
32.
Creative thinking 4 One
size doesn’t fit all—immersive advertising is about immersing your brand into the consumer’s lifestyle and habits.
33.
Understand the formats
and assets for requirements. 300 x 250 and 728 x 90 is not your 100% plan anymore. It’s much more detailed.
34.
Message to each
unique aspect of your audience. One messaging strategy doesn’t exist—1:1 requires multiple themes.
35.
Success is in
the measurement5 Data is the thread that ties your plan together.
36.
Tim Sims, VP,
Inventory & Partnerships Tim.sims@thetradedesk.com
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