Julie Harris from Immediate Media's presentation from the Digiday Publishing Summit in Barcelona - October 6, 2015.

1. Julie Harris, Group Managing Director
Unlocking new value from
super-engaged consumers

2. The Power of Special Interest
Deep engagement around people’s passions, what they spend their time and money on
Foodies
11m
Television addicts
7m
Cyclists
6m
Mums
2m
Gardeners
1.5m
Kids & Parents
1.3m
Brides
1m
Crafters
1.5m
Historians
400k

3. 74mmagazines sold/ year
9mconsumer database
33mglobal unique users
1.1mactive subscribers
Immediate has an increasingly scaled audience
We engage 18m consumers across the UK every month

4. Immediate platform strategy
Building world class competencies to drive multiple business models
Magazines Responsive
Web
VideoDigital
newsstand
Marketplace Transactional
& ecommerce
Mobile first
Digital content creation New business modelsPrint
Ad tech, Native advertising & Programmatic
Data
services
As brand dev company, we are building the ability to economically develop different markets in a variety of ways

5. 3.9mtotal weekly
brand reach
1.9mweekly print readers
7.1mmonthly
unique users
Our Radio Times community
A powerful entertainment brand reaching new and existing audiences

6. A brand in growth
Compelling
brand extensions
Biggest selling quality
magazine in UK, 750k weekly
Legendary Xmas issue sells 2m
Biggest magazine subscription
base, 253k
Showcasing the cream
of UK TV and Radio
Entertainment face to face
7m uniques, +62% yoy
Digital revenues up 89%
Discover, utility and tools. 1st
official partner for Sky remote
record and download now
Selling products
and services
beyond content to
a loyal, high trust
consumer base
Whichever
platform you
choose
Radio Times: creating a new blueprint for multi-platform
At the heart of the TV and Entertainment ecosystem

7. £6.0bn
spend by guests
280,000 weddings in 2015
£3.4bn
spend by couples
£10 billion
£0.7bn
honeymoons
£15m
spend on local media
£15m
spend in wedding media
Weddings: a £10bn UK economy

8. hitched: unlocking value in the weddings economy
Creating a marketplace and acquiring new capability
Inspiration &
Advice
Planning
Tools
Marketplace
(Venues & Suppliers)
Data &
Transactions
Products
& Services
PUBLISHER CONNECTOR PROVIDER

9. 1 Is the market eco-system of sufficient scale, and are we at the centre of it?
2 What do we need to become to remain relevant and essential?
3 Is our technology infrastructure flexible and scalable enough to move at speed?
4 Do we have the required capabilities or do we need to acquire them?
5 Are we being brave enough?
Our transformation checklist

10. Immediate_Media
Thank you