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Sam Pratley
Group Head of Business
Excellence
WM Housing
Sam Pratley
Group Head of Business Excellence
How we
currently
interact &
communicate
with our
customers...
How we
recognised
that we
may need
to shift
channels...
Facing the
barriers.
Those
we have
overcome
and those
still ahead...
Where next?
Where do
we hope to
end up?
What are
the new
opportunities?
Questions?
The Game
Organisation-wide vision for digital by default




                                                  Implementation journey

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Breakout 3 social housing & communities - sam pratley

Notas del editor

  1. Traditional off line methods, magazines etc. Passive online channels, websites etc Letters Phones
  2. Rise of the internet & social mediaRising costs Peers and society /business changes and precedents Still aware of digital exclusion issues, customer behind the curveNot marketing to ‘general public’ in all cases. Social groupings D & E highly represented Usage slowly increasing anyway Need to stay abreast of technology before customers catch up and /or overtake
  3. Lessons learntGetting buy in from ManagementRecognising that there is a need Cost barriers – value for money, long term savings