Traditional off line methods, magazines etc. Passive online channels, websites etc Letters Phones
Rise of the internet & social mediaRising costs Peers and society /business changes and precedents Still aware of digital exclusion issues, customer behind the curveNot marketing to ‘general public’ in all cases. Social groupings D & E highly represented Usage slowly increasing anyway Need to stay abreast of technology before customers catch up and /or overtake
Lessons learntGetting buy in from ManagementRecognising that there is a need Cost barriers – value for money, long term savings