Introduction to the Google workshop at the Masterclass given by David Black

1. Making the web work for
government
5th July 2012
David Black, Director, Google UK
Google Confidential and Proprietary 1

2. Internet users worldwide
2012 2B
Mobile subscribers
2012 5B
Digital information in the world – videos, photos, music, texts, etc.
2012 800 exabytes
Google Confidential and Proprietary 2

3. Internet users worldwide
2012 2B
2020 5B
Mobile subscribers
2012 5B
2020 10B
Digital information in the world –videos, photos, music,
texts, etc.
2012 800 exabytes
2020 53 zettabytes
Google Confidential and Proprietary 3

4. It took
27 years
for 40% of UK
households to
own a TV….
Google Confidential and Proprietary 4
Source:
TV
Ownership,
BARB.
Smartphone
penetra:on,
ComScore
mobiiLens
report
Feb
2012.

5. It took
13 years
for 40% of UK households to
be connected to the Internet
Google Confidential and Proprietary 5
Source:
TV
Ownership,
BARB.
Smartphone
penetra:on,
ComScore
mobiiLens
report
Feb
2012.

6. 5 years
after relea
se of
the iPhon
e,
40% of UK
pop. own
a
smartpho
ne
(Jan 12)
Google Confidential and Proprietary 6
Source:
TV
Ownership,
BARB.
Smartphone
penetra:on,
ComScore
mobiiLens
report
Feb
2012.

7. TELEVISION
PHONE
TABLET
COMPUTER
Does This Look Familiar?
Google Confidential and Proprietary 7

8. Google Confidential and Proprietary 8

9. Smartphone
penetration in
the UK is
already over
50%
Google Confidential and Proprietary 9

10. 2013:
smartphone
sales
overtake
PC
sales
Google Confidential and Proprietary 10
Source: Mobile World Congress, 2010

11. 2013:
more
internet
users
on
mobiles
than
computers
Google Confidential and Proprietary 11
Source: Morgan Stanley, Feb 2010

12. On eBay
sale is made every
Second on Mobile
Google Confidential and Proprietary

13. Google Confidential and Proprietary 13

14. In 2011, YouTube
had more than
1 trillion
views
Google Confidential and Proprietary 14

15. In 2011, YouTube had
more than
1 trillion
views –
that’s almost
140 views
for every person on
earth
Google Confidential and Proprietary 15

16. Google Confidential and Proprietary 16

17. Google Confidential and Proprietary 17

18. …Nearly a quarter
of Brits say that the
PC had replaced
their TV as the main
source of evening
entertainment
Source: UKPA, March 2011. Referred to in Google Barometer Blog http://goo.gl/cTSNy Google Confidential and Proprietary 1818

19. 36%
of 18-35 y/o Europeans
watch more sport online
than on TV
Google Confidential and Proprietary 19

20. By 2015 there will be 50 million
people online in the UK
Google Confidential and Proprietary 20

21. £3,370 is the average annual
spend of a UK online shopper
Google Confidential and Proprietary 21

22. 2/3 of Britons
book their
holiday online
Google Confidential and Proprietary 22

23. Digital Revolution in Context
Information Distribution & Commerce Communication
“Read” “Buy” “Talk”
1994 1998 2000 2003 2006 2011
Users: 77M 400M 500M 1B 2.1B
Google Confidential and Proprietary 23

24. Google Confidential and Proprietary 24

25. Digital is not just
media
Digital changes
everything
Google Confidential and Proprietary 25

26. Win moments that
matter
Enable better
decisions
Innovate to go
bigger, faster
Google Confidential and Proprietary 26

27. Win moments that
matter
Enable better
decisions
Innovate to go
bigger, faster
Google Confidential and Proprietary 27

28. Web = Life
Google Confidential and Proprietary 28

29. Mobile is at the centre of our lives
Wake up AM co
35 % of Android/iPhone ownersof bed 69 % of
use
an app before getting out gam
Google Confidential and Proprietary 29
Source: Ericson, May 2011; Gfk MRI, October 2011; Google/Ipsos OTX MediaCT; Nielsen, May 2011; GSM Arena May 2011

30. Only 2 in 10 organisations have a mobile site
Google Confidential and Proprietary 30

31. Interactivity engages people
Google Confidential and Proprietary 31

32. Digital is now mass media
25m watched TV coverage
on BBC & ITV
101m streams in 188 countries
on YouTube
>5m page views per minute
on news sites Google Confidential and Proprietary 32

33. Be there on all four screens
Google Confidential and Proprietary 33

34. Win moments that
matter
Enable better
decisions
Innovate to go
bigger, faster
Google Confidential and Proprietary 34

35. Google Confidential and Proprietary 35

36. Google Confidential and Proprietary 36

37. Google Confidential and Proprietary 37

38. analytics
Google Confidential and Proprietary 38

39. Google Confidential and Proprietary 39

40. Win moments that
matter
Enable better
decisions
Innovate to go
bigger, faster
Google Confidential and Proprietary 40

41. £100bn pa World leading
#1
in
e-­‐commerce,
over
7%
of
GDP
strong
net
exporter
User driven SME powered
Consump:on
is
60%
of
growing
4x
faster
internet
GDP
expor:ng
double
Google Confidential and Proprietary 41

42. Google Confidential and Proprietary 42

43. Accelerate
with
free
&
open
plaSorms
43
Google Confidential and Proprietary
4

44. Pilot,
test
and
iterate
to
innovate
44
Google Confidential and Proprietary
4

45. Grow with big bets and everyday innovation
70% Core
20% Adjacent
10% New opportunities
Google Confidential and Proprietary 45

46. Rapid
support
where
it’s
needed
46
Google Confidential and Proprietary
4

47. Win moments that
matter
Enable better
decisions
Innovate to go
bigger, faster
Google Confidential and Proprietary 47

48. Use digital to
• Better communication with the public
• Engage society
• Enable people to interact and transact
• Achieve more with less
Google Confidential and Proprietary 48

49. Make the web work for
Google Confidential and Proprietary 49

50. Q&A
Google Confidential and Proprietary 50