1. Digital Leaders Case Study
YouthNet & Sony Europe’s
+U Mobile Volunteering Application

2. The +U concept -
result of global crowdsourcing

3. In his own words…

4. +U: A mobile app to make
volunteering easier and more social

5. Why is the time right for +U?
• 27% of all UK adults own a smartphone, 47%
of all teens
• 59% of smartphone users have acquired them
in the last year and use them more frequently
than other mobile users
• Changing nature of volunteering

6. YouthNet & Sony +U partnership
UK’s National Volunteering Sony’s Techsoft software
Database with 1 million engineers build cutting edge
volunteering opportunities & software solutions & mobile
extensive Third Sector partners applications

12. Get involved & Contacts
• Get involved:
– Facebook: www.facebook.com/openplanetideas
– Do-it database: http://www.do-it.org.uk/
• Contacts
– Olly Benson: Olly.Benson@youthnet.org
– Susanna Halonen: susanna.halonen@eu.sony.com

13. “Do-it is the most comprehensive database of volunteering
opportunities in the UK, offering more than one million opportunities
to volunteer from 28,000 organisations in the UK so there is huge
potential to develop the way in which we encourage and motivate
people to volunteer. We are delighted to be partnering with Sony on
the pilot for this ground-breaking idea because, ultimately, Do-it is
driven by the passion to make it as easy as possible to volunteer and
‘+U’ will help us to achieve that goal.”
Emma Thomas, CEO YouthNet

14. “Mobile volunteering has the potential to engage millions of individuals
across the globe in volunteering and have a positive impact on the
lives of many more; it is for this reason that Volunteering England is
delighted to have contributed to the development of "+U." The
initiative offers a new platform for building partnerships between
business and the community and, in doing so, represents
an innovative approach to volunteering and corporate
responsibility.”
Andrea Rannard, Head of Infrastructure Development,
Volunteering England