At the age of purpose, authentic brands, natural stories and being your actual self is the only way to sustain. Let's go on a journey of authenticity and purpose...

1. KEYNOTE
Erdem Aksakal
MARKETING DIRECTOR
SAP
DUBAI, UAE ~ OCTOBER 22 - 23, 2019
DIGIMARCONMIDDLEEAST.COM | #DigiMarConMiddleEast
DIGIMARCONDUBAI.AE | #DigiMarConDubai
Authenticity

2. Innovative brands experience brand value appreciation 9 times more
than brands that are perceived to be less innovative.
Source: Kantar Millward Brown, BrandZ™ Top 100 Most Valuable Global Brands

3. Leading up to the U.S. election, the top fake news stories on Facebook
generated 20% more engagement than factual stories.
Source: BuzzFeed News, This Analysis Shows How Fake Election News Stories
Outperformed Real News On Facebook
There is a growing level of distrust: only 15% of people believe that
society's institutional pillars (government, businesses, media) are
working for the common person.
Source: Edelman, 2017 Edelman Trust Barometer

4. Companies with 50% or more of their revenues from digital ecosystems
achieve 32% higher revenue growth and 27% higher profit margins.
Source: MIT Sloan Management Review, Thriving in an Increasingly Digital Ecosystem

5. But average worker pay has increased just 11% since the 1970s,
essentially stagnating over the past 40-plus years.
Source: Economic Policy Institute, The Productivity–Pay Gap
GDP per capita has increased roughly 1,000% since the 1970s.
Source: The World Bank, GDP per capita
CEO pay has risen 1,000% over the past 40-plus years.
Source: World Economic Forum, World Economic Forum Annual Meeting 2017: Responsive
and Responsible Leadership

6. Organizations in which employees perceive meaning at work are 21%
more profitable. Source: Future of Leadership Initiative, Meaning@Work, Leadership
in times of digitization

7. 75% of Millennials would take a pay cut to work for a socially and
environmentally responsible company.
Source: Cone Communications, 2016 Cone Communications Millennial Employee Engagement Study
In a study of 100 variables, seeing purpose and value in work was the
single most important factor that motivated employees. Yes, more than
compensation. Source: LinkedIn, Purpose Trumps Cash + Other New Research
Findings

8. The 43 public companies in the DiversityInc Top 50 were 24% more
profitable than the S&P 500 average.
Source: The Balance, Cultural Diversity in the Work Place: How Diversity at Work Makes More Money for You

11. Revolution

21. 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
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13
1111 11
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9 8
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28. Identities
2005
2017

32. Farklılıklar– Inactivity Tracker

33. Production
Sales
Finance
HR
Supply Chain
Perception
Impression
Emotions
Satisfaction

34. Speed: 110 km/h
Height: 85 metres
Capacity: 24 seats
utilization: 75%
Temperature: 21o
Fun
Tension
Excite
Scream
Relief
Joy

37. BLOCKCHAIN
BIGDATA
EXPERIENCE MANAGEMENT
CLOUD COMPUTING
REALTIME

40. BE YOUR PURPOSE

41. Thank You
www.erdemaksakal.com
@MehmetErdemAksakal
@erdemaksakal