This document summarizes a panel discussion on digital marketing trends, featuring insights from experts including Jeff Turnbow, Andrea Busch, and Erica Neighbours. The panel covered trends such as the growth of AI technologies and chatbots, augmented and virtual reality, voice search, micromoments targeting, social media evolution, SEO, storytelling, shifting audiences, and the rise of video marketing. The experts discussed how marketers can optimize for these trends to gain a competitive edge.

1. Digital Marketing Trends:
Experts Insights on How to
Gain a Competitive Edge
PANEL
Jeff Turnbow
FOUNDER
JEFFTURNBOW.COM
Andrea Busch
SENIOR MANAGER,
RESEARCH & INSIGHTS
COMCAST ADVERTISING
Erica Neighbours
SR. DEALER SUCCESS CONSULTANT
COX AUTOMOTIVE INC.
Chad Connery
CEO / FOUNDER
PEAK BUSINESS ADVISORS

2. SENIOR MANAGER,
RESEARCH & INSIGHTS
Erica Neighbours
SR. DEALER SUCCESS CONSULTANT
Panelists
COMCAST ADVERTISING COX AUTOMOTIVE INC.
Jeff Turnbow
FOUNDER
JEFFTURNBOW.COM
Chad Connery
CEO / FOUNDER
PEAK BUSINESS ADVISORS
Andrea Busch

3. TOP DIGITAL TRENDS
Panel Discussion

4. AI
CHAT GPT
ETHICS
Areas of growth
Bias
Metaverse
Tesla and Beyond

5. AUGMENTED REALITY
Metaverse
Retail
The New Roaring 20’s???

8. VOICE SEARCH
Usage
Language
FAQS
Speakable Structured Data

9. MICROMOMENTS
Go – Do – Know – Buy
Optimize for Intent
WHO WHAT WHEN WHERE WHY
Personalization
Authenticity
REDUCE
9

10. SOCIAL MEDIA
EVOLUTION
Commerce
BeReal – Tik Tok
Augmented Reality
Authenticity
MicroInfluencers / Influencer

13. SEO
Audience Over Traffic
Content Writing
Author Authority
CTR

14. THE BOTS!!!
24%
Experience
Upselling
90% resolved in 10 or less

16. STORYTELLING
In a sea of sameness, be unforgettable.
Not Just Customers , Build a Tribe
Profitable, Yet Human

18. SHIFTING
AUDIENCES
Brand Loyalty
Causal Marketing
Who is Spending?

19. VIDEO
CTV / OTT
Vertical
Shortform for B2B
Reels for Ecommerce
Livestreaming
Viewing Length 3>10
Engagement During Video