"Conversational AI is revolutionizing the way companies interact with their customers. A recent study found that nearly 61% of U.S. adults use voice assistance daily, with this number expected to continue growing in the coming years. As audiences become more and more comfortable with conversational AI and voice assistants, what does this mean for your marketing content today and tomorrow? In this talk, author and conversational AI strategist Susan Westwater will share how conversational AI can help marketing executives improve customer experience and drive revenue growth. She will also share some use cases, best practices and strategies to implement conversational AI within your marketing, sales and customer support efforts and how to leverage conversational AI to create a c+ Insights on how to create a competitive advantage for your company with conversational AI through a measured conversational AI and voice program. ompetitive advantage for your organization. Using real-world examples and data points, Susan will explain: + How conversational AI and voice technology is changing consumer behavior and what that means for your sales and marketing efforts. + Why you should add voice SEO to your existing SEO strategy. + Successful use cases and strategies to implement conversational AI in marketing, sales and customer support."